Digital marketing
Digital marketing is the marketing of products or services
using digital technologies on the Internet, through mobile phone Apps,
display advertising, and any other digital mediums like running
There are many types of marketing on the basis of digital platform.
1. Search engine Optimization (SEO)
2. Social media marketing (SMM)
3. Search engine marketing and pay-per click advertisement
4. An Affiliate marketing.
5. Content marketing.
6. Influencer marketing
7. Email marketing.
8. Mobile phone advertisement
9. Viral marketing.
Search engine optimization (SEO)
SEO refers to the process of growing your online visibility in non-
paid (organic) search engine results and as result your website
will organically appears on the first ranking of page on the
browser, it is basically the game of keywords which help in the
growth of the particular web page or site like google or BING.
Each user receives an individualized results page based on
keywords, the user’s location at the time of searching, and their
browsing history.
Organic search results appear in a list and are ranked using the
search engine’s algorithm. As users change the way they search
and engage with online content, these algorithms change. The
higher you rank on a SERP, the more traffic is directed to your site
and the more chances of making a passive visitor an active
customer and also ne last thing to get in mind that is SEO is never
about building a website for the sole purpose of ranking high on a
list results. At its core, SEO is about crafting the best possible
website for your user. If you stay on top of SEO trends, you’re that
much closer to more visibility online and traffic to your site.
There are many SEO tools which help you to improve the
keywords strategy which result can create the best ranking
among all other rival websites or pages on the google listed
pages. These tools can help you to get the best ranking out of the
box first we discuss the free tools which incase help us for
improving the google ranking.
Google Page speed insights(free)
SeMrush (free and premium)
ahref’s backlink checkers
Moz
keywords research
google search console
Majestic SEO
Google webmaster tool
Google tag master
And also many other tools for the keywords searching,
backlinks, and checking and calculating your audits of your
website.
Like for the keywords searching we have the tools like keyword
research, Jaaxy, SOOVLE, Ahref ’s Keywords Explorer,
SECockpit, Google keyword planner etc.
Social media marketing (SMM)
Social media marketing is the best way to interact with your
consumer in an intimated way, in order to increase the exposure
in the media. By using the social media marketing you’ll gain the
more reach when you post some quality content. Everything to
increase traffic or increase the business on your social channel is
basically the social media marketing. Examples of the social
media marketing is Facebook, Instagram, Snapchat, Tumblr,
LinkedIn, Printerset etc.
There are many tools in terms of the social media marketing they
were metioned below.
Buffer
Hootsuite
Social mention
Shortstack
TOPSY
Most everyone benefits from social media marketing, but B2C
companies stand to gain the most. Pay attention to what your
target audience talks about on social media. Engage in the
conversation. Use social media marketing as a way to gauge what
content you put out does well by monitoring shares and likes.
Shares equate to free advertising for you.
Like in terms of Instagram we have his own algorithm to improve
the traffic on the particular account like using some unique
Hastags, and uniques tagging in some profiles on the Instagram
This is the social media marketing (SMM).
Search engine marketing (SEM)
Search engine marketing is a form of Internet marketing that
involves the promotion of websites by increasing their visibility in
search engine results pages primarily through paid advertising.
SEM covers all the ground which SEO ignores like paid traffic from
search engine. With SEM you purchase the advertisement space
that appear on the user’s SERP (search engine results pages)
SEM contains two type of the results
1. Organic results
2. Paid results
Organic: organic results are the listing of the webpages
that appears as an result of the search engine’s algorithm.
Search engine optimization professional, commonly known
techniques for the organic types in which they can get the
results more often.
In the SERP results we three types of internet searches on
webpages or site which Informational, Navigational,
Transactional.
Paid results: these results are those results which you buy
the traffic from the multiple platform like google, yahoo,
Bing and other multinational platforms. These paid results
were displayed on the multiple platforms like google,
facebook or the relevant keywords to your websites or web
pages and also you can generate the amount views by
adding the some shopping ads, related ads in the content of
yours website.
Content marketing
Content marketing refers to the practice of delivering a quality piece of
content to your users to generate sales and leads. This content can live
anywhere online. Tweets, a YouTube video, and blogs on your website
all comprise content marketing. Content Marketing works because it
melds together exceptional content with other types of digital
marketing like SEO and Social Media Marketing.
Keep your audience in mind as you create content. Remember who
you’re talking to and what they’re interested in. This will dictate the
subject of your content. Consider the language your audience uses
when they search online for information. Use these keywords to boost
your SEO.
Stay away from fluff pieces. Think about how much content a user
comes by every day. Creating relevant, quality content helps you stand
out and boosts your SEO
Affiliate marketing
Affiliate marketing is the new method to generate the money easily on the social
platform like WhatsApp, Facebook, Instagram, Amazon etc. Affiliate marketing is now
very easy method to make money online on multiple platform right now many
multinational companies would started the new program of affiliate marketing for the
beginner’s level.
Steps for doing the affiliate marketing
When you choose to use affiliate marketing ensure that all of your
terms and boundaries are discussed beforehand. The affiliate
represents your brand, so you want them to carry your brand’s
message close to them. Think about the kinds of words you want the
affiliate to use. Of course, you need to make the deal work for the
affiliate, too. And to make sure user has to be affiliated by your link or
the coupon code.
For example
Amazon is now open the program for the affiliate marketing for the
users and in Pakistan we have the Shopify which is the best example
of the affiliate marketing.
Influencers marketing
Influencer marketing is among the newer types of digital marketing.
Influencer marketing uses people with an enormous online reach
considered experts by your target market to drive traffic and sales.
Influencer marketing is popular on social media channels like
Instagram and Snapchat. Companies hire Instagrammers with large
followings to promote their brand by posting one or more photos with
the product. Companies now engage in Instagram or Snapchat
“takeovers” where the hired influence controls the company’s social
media platform for a given amount of time, most often a day. These
social media takeovers drive the influencer’s following to your social
media channels increasing your new followers and unique views.
Always make sure to do your research on an influencer before you
decide to do business with them. You might want to verify their Google
analytics and make sure their following proves legitimate and not full
of fake accounts
Best example for this is Instagrammer, YouTuber and Blogger are
the best example for this type of digital medium, because this type of
digital platform have an advantage because these influencer have the
traffic from their platform and then they generated it towards the
companies to do business with them.
Viral marketing
Viral marketing refers to a post of some sort that is trendy, funny, or
strange enough to garner a massive amount of shares online. Viral
marketing causes an enormous spike in website traffic over a short
period of time. This is hard to do but the benefits alone make the effort
worth your time.
B2C companies stand to gain the most from viral marketing. B2C
companies can use social media to reach an enormous audience
across all of their active platforms.
Mobile adverting marketing
Each of the types of digital advertising can happen on a mobile device.
Some types of marketing using a mobile phone do not fit the above
types of digital marketing.
These include SMS advertising which could prove an asset to local
marketing efforts. You can prompt your consumers to use SMS to
receive special offers, coupons, and updates from your company.
These are called in our language as SMS Branding this type of
marketing is used to promote the brand or the company’s product they
were monetizing their stores by the SMS branding like J., bonanza or
PTA etc.
Email marketing
Email marketing allows you to update your email subscribers on a
regular basis about your company. This fosters a relationship unlike
any of the other types of digital marketing. Your email updates provide
value to your consumer. As a result, you build brand trust and brand
loyalty.
The best email marketing campaigns involve a list of subscribers
earned by your content and company, not paid for by your company.
People who opt-in to your email subscription prove more likely to
become active buyers.
There are many tools for the email marketing such as the AWEBER,
ACTIVE CAMPAINGN ETC.
These tools can help us get into the best results of the email marketing
and the get the higher results if you want and become successful email
marketer in by running the campaigns on the internet via email or
approach many other multinational companies via email get
sponsorship by these companies via email or feedback mail.
This is new era of
marketing
