Form of Business:

Gwadar Coffee Shop operates as a general partnership, formed by five equal partners. The
internal agreement clearly defines responsibilities in operations, customer service, marketing,
and financial management, with profits and losses shared equally. This structure enables
collaborative decision-making and shared ownership.

Owners / Principals:
The five equal partners and owners of the business are:
 Name
 Name
 Name
 Name
 Shoaib

Name of Business:
After deliberation, the partners selected the name Gwadar Coffee House to reflect a modern,
inviting space serving the growing population of Gwadar. The name combines local identity with
a global coffee culture.

Business Description:
Gwadar is undergoing rapid urban and economic growth under CPEC, yet lacks modern café
spaces for social and professional gatherings. Our coffee shop will provide a high-quality café
experience offering premium beverages, snacks, and a co-working-friendly environment. The
target market includes young professionals, tourists, students, and local residents seeking a
relaxed ambiance.

Product Description:
Gwadar Coffee House will offer:
 Beverages: Espresso-based drinks, Pakistani-style chai, herbal teas, fresh juices.
 Snacks & Light Meals: Sandwiches, pastries, wraps, salads.
 Specialty Items: Locally inspired drinks (e.g., cardamom cappuccino), seasonal
offerings.
All products will emphasize quality, freshness, and presentation. The café will provide free Wi-
Fi, reading corners, and an ambient space for remote workers.

Gap Identification:
Gwadar lacks branded or specialty coffee outlets. Current options are limited to roadside tea
stalls and basic hotel cafes.
We solve:
 Lack of quality café environments.
 No premium coffee or fusion beverage options.
 No youth-friendly co-working or meeting spaces.
We offer:
 Aesthetic ambiance with Wi-Fi.
 Professional customer service.
 Fusion menu combining local and global flavors.

Industry Analysis (Porter’s Five Forces):

Factor Analysis

Rivalry Low – No branded competitors in Gwadar.

Supplier Power Medium – Imported coffee beans, local bakery tie-ups.

Threat of Substitutes Medium – Home tea/coffee is cheaper.

Barriers to Entry Medium – Equipment and space costs.

Buyer Power High – Price-sensitive customer base.

PEST Analysis:
Factor Analysis

Political Favorable – CPEC brings investment and a growing consumer base.

Economic Favorable – Rising disposable income and tourism.

Social Favorable – Growing café culture among youth and professionals.

Technological Favorable – Digital payment systems and online delivery platforms.

SWOT Analysis:
Strengths Weaknesses

First specialty coffee shop in Gwadar High startup costs

Diverse product offerings Dependence on imported coffee

Trendy ambiance + Wi-Fi/co-working Risk of low footfall early on

Opportunities Threats

Urbanization + CPEC-driven growth New entrants once market grows

Youth and tourist population increasing Inflation impacting raw material prices

Key Success Features (KSFs):

 Early entry in a growing market.
 Quality service and ambiance.
 Strategic location in city center.
 Digital marketing for awareness.

Market Size and Trends:

 Increasing young population in Gwadar.
 High demand for social and remote-working spaces.
  Growing interest in global food and beverage culture.

Growth Potential:
Short-Term: Capture local market (residents, students, tourists).
Long-Term: Expand into franchises in Turbat, Pasni, and CPEC zones.

Competitor Analysis:
 Local stalls: Low prices but no ambiance or specialty coffee.
 Hotels: Offer coffee but not café experiences.

Our Advantage:
 Modern café environment.
 Quality ingredients and barista-trained staff.
 Loyalty programs and custom drink options.

Market Segmentation & Target Market:

 Young adults & students – Affordable combos, group seating.
 Tourists – Authentic Gwadar ambiance and snacks.
 Remote workers – Co-working space + Wi-Fi + peaceful environment.

Unique Selling Proposition (USP):

 First specialty coffee shop in Gwadar.
 Fusion of traditional and modern drinks.
 Co-working friendly, relaxing atmosphere.

Pricing Strategy:
 Entry-level pricing for affordability.
 Premium charges on specialty drinks.
 Loyalty card and combo meal discounts.

Item Price (PKR)

Espresso 250
Item Price (PKR)
Chai Latte 200
Chicken Wrap 300
Coffee + Pastry Combo 400

Sales & Distribution Strategy:

 Dine-in, takeaway, and delivery (via FoodPanda/local apps).
 Weekly events (poetry nights, student discounts) to attract loyal clientele.

Advertising & Promotions Strategy:

 Social media ads (Instagram, Facebook).
 Collaborations with student groups and tour operators.
 Launch event with free samples and live music.

Financial Plan:
Category Amount (PKR)

Initial Setup (Renovation, Design) 1,200,000

Equipment (Coffee machine, Wi-Fi, Furniture) 1,500,000

Raw Materials (Coffee beans, food stock) 300,000

Monthly Operating Expenses 400,000

Marketing & Branding (First 6 months) 250,000

Total Initial Investment 3,650,000

Revenue Streams:
 Average Daily Sales Target: 100 customers/day
  Average Sale per Customer: PKR 400
 Monthly Revenue Estimate: 100 x 400 x 30 = PKR 1,200,000

Break-even Estimate:
Within 15–18 months, assuming steady growth and customer retention.

Conclusion:
Gwadar Coffee House addresses a rising demand for high-quality social and working spaces in
the city. With a strong concept, experienced team, and first-mover advantage, the business is
strategically positioned to thrive. Its moderate initial investment is justified by high projected
returns and brand growth potential.
Final Recommendation: Proceed with funding, launch marketing early, and focus on
community engagement and consistent quality to build a loyal customer base.