EXECUTIVE SUMMARY

The objective of this project is to determine the economic feasibility.

for the creation of a microenterprise producing and marketing snacks
in the Women's Correctional Facility of Esmeraldas.

In recent years, culinary art has developed in a way

very fast-paced, where it is very common nowadays to see snacks of all kinds
type and for all tastes.
A microenterprise offering small snacks will be introduced to the market.
products adapted to the demands and requirements of consumers,
whose flavor and quality are well presented, offering prices that are affordable
within everyone's reach, not being exclusive to a socio-economic level
high, but flexible to all economic situations.

GENERAL INDEX:
Cover________________________________________ I
Members______________________________________ II
Dedication _____________________________________ III
Acknowledgment _________________________________ IV
Summary
Introduction ______________________________________01
Problem statement _________________________02
Spatial Delimitation_______________________________02
03
General objective___________________________________04
Specific objectives_______________________________04
Mission __________________________________________05
Vision __________________________________________05
Goals ___________________________________________06
Dafo____________________________________________07
Market research___________________________09
Micro-Enterprise Policy_________________________09
Advertising _______________________________________10
Survey format___________________________11
Presentation of the results_______________________12
Conclusions of the surveys_______________________16
Company name and logo ________________________17
Price___________________________________________18
Delivery of the product ____________________________19
Production and sales report ____________________20
Classes of snacks_____________________________21
Ingredients and preparation of the bites___________22
Glossary_______________________________________34
35
Annexes
 INTRODUCTION

In the cities of our country, generally on the coast and specifically

in the Esmeraldas canton, the citizens often enjoy celebrating the
different social events (with family, friends, coworkers and
general public), among which one of the main points is
important celebrations is to savor delicious bites both savory and sweet
sweet.

Within the idea of the project, as entrepreneurs we have proposed a

important task: "To satisfy the tastes and preferences of the people who
they like this type of product, considered varieties of salty snacks and
sweet, of different types of dough, designs and models, which are in accordance with
to the consumer's pocket.

Logically, with the warranty supplement where the quality is certified.

and quantity in each of them, considering the location of the premises,
service, product cost, where our break-even point is between serving
and satisfy the customer, considering that this image will be accessed in the short term
to a welcoming address in our market, to eventually go
expanding in different strategic locations of the city.

With the creation of this microenterprise, we aim to contribute to the generation

of job positions (income to women PPL), directly and indirectly, to
starting from the insertion of the microenterprise in the market, likewise contributing
to the human development of the beneficiary women..

STATEMENT OF THE PROBLEM

How does the creation of a microenterprise dedicated to production impact?
of themed snacks, in the Esmeraldas canton?
The creation of this microenterprise influences the production of different
snack classes for the different social events that take place in
Emeralds
SPATIAL DELIMITATION
This project will be developed in the central area of the Daule canton, place
where there is a large influx of people who felt motivated to
consume our product.

Justification
In accordance with the provisions of Article 198 of the General Regulation of the Organic Law
of Intercultural Education (LOEI), the graduation project is a requirement for obtaining the
bachelor's degree, which is mandatory for students to complete who
They are in the third year of technical high school. For its part, Article 201 of the same Regulation
establishes that "The degree project is a practical-academic work, with which it
 demonstrates the second level of achievement reached in the labor competencies outlined in the curriculum
of the Technical Baccalaureate.

The creation of this microenterprise is due to the multiple social events that
there are different groups of people who enjoy participating in the
celebration, which is why we long to establish a commercial establishment that provides
the satisfaction of the service since this will be of great help to people
they like to celebrate the different types of celebrations, such as social ones
como: baby shower, cumpleaños, primera comunión, quince años, graduación,
marriage, among others.

Within the objectives and goals set, it is not only to maintain the
the same products offered by different stores, but with a focus
to design new types of models and products of different quality and
flavors, with ingredients that make this service satisfy appetite and taste
from consumers, logically considering the cost-benefit both for the
consumer as well as for the local, also taking into consideration the demand
and the current consumption trends.

GENERAL OBJECTIVE

Provide a quality product at a fair price to satisfy the tastes of the

clients with the different varieties of savory and sweet snacks

SPECIFIC OBJECTIVES
Analyze the different market strategies to contribute to the strong
positioning of the BOCADITOS brand 'MARLEN'.

Investigate the necessary processes that must be followed in the preparation of the
snacks, complying with the required health controls.

Define the economic benefits that will be generated in the short and long term
production of snacks.
 MISSION
• Develop a quality product for the general clientele through
our resources and knowledge and thus providing our service of
an appropriate and pleasant way to make a great impact on the market, both
with our product as well as in the treatment we will provide so that
consumers take away a good image of the product made.

VISION
To achieve acceptance and thus be the best microenterprise for
obtain the best prestige where we provide efficient service
to market a range of snacks with different designs and at the same time
with excellent quality and affordable prices and service to be recognized in the
society at the cantonal level.

GOALS

Achieve that our products have sales in the market.

Apply strategies to attract the customer.

Find a suitable place to offer our service in a way

efficient.

DAFO

Weaknesses
It is a new product that has not yet established itself in the minds of
the consumers
There are much more recognized products.
It is not a basic necessity product, so it could become dispensable.
of the family economy.
Threats
Price control.
Introduction of higher value-added products by
competitors
Presence of uncontrollable external factors such as inflation, policies
unfavorable, deterioration in the economy that directly affects the
production such as the increase in the cost of raw materials.
Growth of specialized candy companies, led by professionals
with studies abroad.

Fortresses
Variety and quality of the products.
Market knowledge.
Personalized service according to the clients' requirements.
Ways to handle the best competitive prices in the market.

Opportunities

Continuously growing market.

Knowledge of high consumption sectors.
Immediate growth due to the introduction of new products.
Reaching the segment of young people and adults through the communication of new
manufactured products.
To offer a variety of products that meet consumer requirements.
Market research

Market research provides the opportunity to connect with people.

that in one way or another influence the information needed to obtain
a better thorough inquiry that allows us to identify ourselves and define the
opportunities and strategies of the project, proposing a plan to improve
the understanding of the process, contemplating the following:
Identify the offering of the establishments that sell this kind of
products.
Interviews with different potential consumers through surveys.
Information analysis.
Investigate the level of acceptance that the establishment of snacks would have.
Determine the price of our products.
Knowing the preferences and tastes of potential consumers.

Microenterprise Policy
Hygiene and safety in the process.
Maintenance of quality supplies.
Teamwork.
Strong interest in quality, motivation, and positive training about the
quality of the microenterprise.
Achieve a fast and efficient service, always taking care of every step of
process, the manners and behavior for the client.
Provide the customer with a healthy product that is delicious and nutritious.
We manage affordable prices for all types of customers, it is always important.
provide the option for each need with a varied letter in options.

Advertising
To make the microenterprise known, being new in the market it will be necessary to
carry out a marketing and advertising campaign that will be conducted by
means of
Posters
Posters will be made with information about the business where there will be photos of the
products that are offered, which will be eye-catching to the consumer.
These posters will be kept in the store for when the customer approaches.
to deliver it by informing them of what the company does.
Flyers
Leaflets will be distributed on the main streets of the Daule canton, where they reside.
our future clients.
Word of mouth marketing
A marketing mechanism, economical and effective, is word of mouth. The
the quality of the product will be the satisfaction of our future customers, which goes
to generate totally positive comments among family, friends, or other types
of references for the good of the business.
This form of communication has valuable credibility, as people are
more inclined to believe the word of the people she knows.

FORMAT OF THE SURVEYS CONDUCTED WITH THE POSSIBLE

CONSUMERS OF OUR PRODUCT
EDUCATIONAL UNIT PRESIDENT JOSE LUIS TAMAYO
CONTEXT SURVEY
NOMBRE
AGE:
MARK WITH AN X
Do you know a specific place where they sell snacks?
YES
NO

Would you like there to be a microenterprise dedicated to in Daule?

preparation of themed snacks?
YES
NO
MAYBE
3) He would like the microenterprise Marlen to offer themed snacks to
homes, inside and outside of Daule?
YES
NO
MAYBE
Do you have a specific place where you buy snacks?
YES
NO
MAYBE
5) What is the maximum you would pay for a pastry chef for snacks?
$1
$1.50
$2.00
 THANK YOU FOR YOUR COLLABORATION

PRESENTATION OF THE RESULTS

The surveys were conducted in the month of October of this year.
They conducted 100 surveys. For data collection, they surveyed through
of direct approach to each respondent.
Do you know a specific place where they sell snacks?

As a result of the survey, we found that 62% are familiar with a place.
determined where they prepare snacks, 38% do not know of a local place
determined, where we as micro-entrepreneurs must reach
to conquer that percentage that is unaware of a specialized store in
preparation of snacks.
Would you like there to be a microenterprise in Daule?
dedicated to the preparation of themed snacks?
80% of the respondents want a specific place to exist in Daule.
to prepare snacks according to the main theme of the party or ceremony
to be carried out, being congratulated for taking this excellent initiative as
microentrepreneurs.
3) Would you like the microenterprise Marlen to offer themed snacks?
homes, inside and outside of Daule?

It would be an excellent opportunity to grow as micro-entrepreneurs already

that 60% of the surveyed people responded that they would like that the
microenterprise offers snacks for home delivery outside of Daule. And to be able to provide to
more people this innovative idea of having themed parties like
snacks according to the occasion.
Do you have a specific place where you buy snacks?

Our microenterprise would have a good acceptance since 56% of the

respondents do not have a specific place where to buy snacks with
specific themes for children's and youth birthday celebrations
first communions, marriages, among others.

5) What is the maximum you would pay for a snack?

As can be seen in the graph, people would be willing to

to pay for our product, 76% would pay $1.00, 20% would pay $15.00, and 4% would pay
$2.00. This data is of great importance as it provides us with information about
the willingness of customers to pay for our product.
 Conclusions of the surveys
The objectives outlined in the market research were achieved
after having collected, tabulated and carefully analyzed the results
from the surveys, important information about our potential
potential consumers. The results of the
research.
Most people have consumed this product at parties or
events, this is favorable for the implementation of the business because it
Consider that there is a high demand for the service in the canton.
There are some establishments that specialize in selling snacks that
they are positioned in the market, for that reason at the time of the
the creation of the microenterprise should highlight the following factors that are
very important for the consumer: product variety, quality, prices
affordable and location.
The implementation of a type of micro-enterprise like the one we propose,
According to the survey results, it would have great acceptance in the market.
Finally, all the products that will be launched to the market are from
consumer preference.
Company name and logo
Our microenterprise will be named:

Marlén Bites

The slogan of our microenterprise:

A tasty snack is what you deserve, so come and
TRY THE DELICIOUS BITES 'MARLEN'
Making the client feel comfortable and enjoy the moment.
Budget
Price
To determine the price, four important elements have been considered.
1) That the costs are covered within the financial analysis.
2) That are within the consumer's reach.
3) To distance the consumer from the competition.
4) The current economic situation of the country.
Considering all these factors, the following prices have been decided:
SNACKS (HUNDREDS)
Chicken pastries $17.00
Sighs $10.00
Jam Delights $14.00
Alfajores $15.00
Coconut Balls $14.00
Soft eggs $13.00
Snails $15.00
Baked meat empanaditas $15.00
Wantanes $14.00
 If the consumer wants it for personal use, they can purchase the pastry chef where
The classes for the mentioned snacks will come with the cost of
The pastry chef will be $1.00.

Operating process
Product delivery (HOME DELIVERY)
It consists of the execution process from the moment the client makes
your order, which is detailed below:
1) Customer contacts the store and places their order.
The person in charge takes the customer's data, product characteristics,
offering options in flavors, designs, and presentations.
3) Client accepts their order and sets time and place of delivery.
4) The customer's order is verified and we determine the necessary supplies. If it is
it has all the supplies the product is made, otherwise it
they buy the missing supplies.
Once the product is prepared, quality control is carried out to verify:
texture, flavor, and presentation according to the client's specifications.
6) Finally, the payment is collected and the order is delivered.

Production and sales report of the MICRO-ENTERPRISE BOCADITOS

MARLEN
EXPENSES
Flour 25 pounds 8.90
Butter 1 gallon 10.00
Manteca 2 pounds 3.90
Powdered sugar 2 cases 2.50
Dried coconut 2 packs 16.40
Condensed milk 6 jars 15.00
Powdered milk 2 cases 16.34
Delicacy 1 fund 7.35
Chicken 13 pounds 2:30 PM
Ground meat 5 pounds 12.50
Other expenses
Cups
22.05
Labels and tickets 41.00
Pirutines 12.00
Silicone bar 1.00
Scott Love 2.00
Tent 10.00
Transport 5.00
Material for billboard
2.20
Total of
expenses 217
 00
Income
Sales 317.00
Seller 1 60
Seller 2 55
Seller 3 80
Seller 4 68
Seller 5 54
Total income
317.00
Earnings $100

TYPES OF SNACKS

Chicken pastries
Sighs
Delights of jam
Alfajores
Coconut balls
Mollied eggs
Snails
Baked meat empanaditas
Wantanes
Ingredients and preparation of the snacks

Chicken pastries
Ingredients:
table
1 lb. of wheat flour
1/2 lb. of butter
1 cdta. Of salt
Cold water
Filling
1 cup of cooked and chopped chicken meat
2 cups of chopped white onion
1 cup of chopped cilantro
3 tablespoons of oil with achiote
2 boiled and chopped eggs
Salt and ground cumin to taste
Preparation:
Table:
Mix the flour, salt, and water until a dough is formed.
Knead well and let it rest for 20 minutes.
Then spread it out and coat the entire surface with butter.
Fold the dough in four, like a handkerchief. Let it rest for 15 minutes.
Repeat this operation about four times until you finish all the butter.
Let the dough rest for 20 minutes.
Filling:
Put all the ingredients in a pan, except for the eggs; season
to taste and sauté until the meat starts to brown and the mixture is dry.
Remove it from the heat; add the chopped egg and let it cool a little.
Roll out the dough and cut into squares.
Put some padding in the center of the squares.
I wet the edges and placed another square on top, pressing the
borders to stick them.
Brush the pastries with a beaten egg yolk mixed with 2 tablespoons of milk.
Bake the pastries in a hot oven (350-F) until golden, about 20 minutes.

Sighs:

Ingredients
5 egg whites
1 cup and 3/4 of sugar
A tablespoon of vanilla extract
A pinch of salt
Food coloring

Preparation:
The first thing we are going to do before starting with the recipe for sighs of
meringue is preheating the oven to 100ºC and lining a tray with paper
oven, we will leave the tray outside. Then, prepare all the ingredients.
To do this, fill a pot with water and bring it to a boil. In a separate container, and of
larger than the pot, add the egg whites and the sugar.
When the water is boiling, place the container with the sugar and the egg whites.
about her and beat it all with a whisk vigorously. You should
beat until the sugar has completely dissolved and the egg whites are
starting to acquire the snow point. You should do this for 5
minutes.
Once the sugar has dissolved, to make the meringue, remove the container from
the pot and start whisking with electric whisks at medium speed. You should
whip for about 10 minutes, until the mixture reaches the
consistent texture of the meringue. The more consistent it is, the easier it will be.
work it with the piping bag. While you beat, add the essence of
vanilla and a pinch of salt, this will give a touch of flavor to our sighs.
Now, it's time to add color to them. To do this, separate the meringue into several
containers. Start by introducing a little bit and increase the amount in
function of the tone you want to achieve.
To make the meringues you will need a pastry bag and a nozzle of
open star. Introduce the meringue into the bag and press to lower it and
you can make the small sighs. Do them directly on the tray of the
oven. Make them from the inside out and in an upward manner. When you arrive at
the tip of the sigh, apply pressure downwards and immediately raise the tip
to create the peak. To prevent the colors from mixing, clean the sleeve when
change the tone or use another one.
When you have the tray full, put it in the oven and bake the meringues.
for an hour. After the time has passed, let them cool completely and
take them off the tray.
Delights of jam
INGREDIENTS
125 grams of butter
1 cup of sugar
2 eggs
1 cup of flour without baking powder
½ teaspoon of baking powder
1 pinch of salt
1 cup of strawberry jam, blackberry jam, or the fruit that you like the most
PREPARATION
Mix the butter, sugar, eggs, flour, baking powder and pinch.
of salt until it becomes a smooth and lump-free mixture. Store it in the
refrigerate for ½ hour.
Roll out the dough with a rolling pin until it is at the appropriate thickness for the ...
cookies that will make up our delights.
Cut circles with a glass and once you are done, cut them in half.
cut circles in the center with a bottle cap, so that you
they fit like rings.
Butter the baking tray and bake the pastries for 15 minutes,
approximately.
Remove the circles and rings from the oven and let them cool.
Finally, join the circles with the rings using the jam as
glue in the center.

Alfajores
Ingredients
180g of Corn Starch
80 grams of flour
100 grams of butter
85 grams of sugar
1/2 teaspoon of baking powder
2 Egg Yolks
C/N Dulce de Leche
Preparation:
In a bowl, place the margarine, which should preferably be at
room temperature, undo to the point of ointment, add the yolks of
egg, perfume with a few drops of vanilla, mix well.
Add to the previous mixture flour, cornstarch, baking powder, continue.
stirring, a mass forms that must detach from the sides of the bowl, a
manageable dough, if you wish, finish kneading with your hands. Once ready,
put the dough in a plastic bag or cling film so that it can rest
40 minutes in the fridge.
After this time, place the dough between two sheets of wax paper and knead with the
roller, this in order not to knead on the floured table, since more
flour will make the alfajores hard, when kneading, calculate a thickness of
3 millimeters (they grow more when cooking), remove the paper on top to cut the
thumbs, using a cutting mold or a glass, place them on paper towels,
Well, this one will be placed on the microwave plate, you don't need to.
greased plate, nor glass container, 12 to 14 little wheels for 3 minutes at
60% power. Take out, let cool before putting in the filling, as if it
When it comes to hot or warm, they can break.
Now cold, place the filling on one small round piece and cover it with another small round piece, then press down.
a little, and they are already ready to eat.

Coconut Balls
Ingredients:
1 can of condensed milk.
Grated coconut 250g.
Powdered sugar as needed.

Preparation:
Mix the ingredients until a dough is formed that can be worked with.
little balls.
Place them in pirhuines and enjoy.
Mollo eggs
Ingredients:

2 pounds of sugar.
1 liter of milk.
8 egg yolks.
Cinnamon.
Vanilla.
A tablespoon of flour.

PROCEDURE:
In a pot, all the ingredients except the yolks are brought to a boil.
slow-cooked egg.
Once it starts to thicken, beat the 8 egg yolks in a
container, then it is added to the previous preparation and all are mixed together
the ingredients.
When the thick mass is obtained, it is placed in a floured container,
mixing both things.
The balls are formed and wrapped in tissue paper.
different colors.
 SNAILS
INGREDIENTS:
Pastry cream, jam, whipped cream or whatever you like best for
fill them
Egg
Vegetable shortening and flour for greasing.
Cones
Cutter
Trays
To adorn:
Powdered sugar, melted chocolate or glaze for bread.
Preparation:
With the help of a ruler and a cutter, cut strips of about 1 ½ cm or
You can leave them at 2 cm or even 3 cm, it depends on how you...
you want.
Stretch the strips by giving them small taps, this is to relax the dough.
Your pan needs to be greased; you can grease it with vegetable shortening.
butter, margarine or lard, it is not necessary to add flour.
Take one of the strips you have cut and roll it around the cone, starting from the
thinner part and keep turning it, just make sure that each turn stays
on top of the dough, do not roll it too tightly because the dough will break
when it is baking, don’t leave it too loose because it will spill out
like when it is baked, when you finish rolling the dough make sure that the
Place the end of the strip at the bottom and press, that's how you should place them.
on the tray so they don't lose their shape when they are
baked.
Let your cones rest for at least 20 minutes in a place that is not too ...
hot, the trays must be greased and floured.
Before baking them, brush them with egg over the entire surface, but do not
Do not move them from the place where you placed them.

Your oven should be preheated, the cones will be baked at 200 degrees.
15 to 20 minutes or until the surface is golden brown, this will depend on the heat
from your oven.
Once they are baked, make sure to take them out of the cone, just squeeze.
A little bit of the cone and the wafers will come out without problems.
Let them cool down before filling them.
Fill them with whatever you like best, it can be pastry cream, jam, or
whipping cream once they are filled, decorate them on top.

Meat turnovers
Ingredients
Dough:
½ kg. of flour
100 g of melted fat
1 cup of water
1 cup of salt
1 tablespoon of lemon juice

Filling:
½ kg. of minced meat
2 chopped onions
2 chopped green onions
1 tablespoon of sweet paprika
1 tablespoon of ground chili
1 tablespoon of oregano
1 bay leaf
Salt and ground black pepper
Green olives
Seedless raisins
3 chopped hard-boiled eggs
2 tablespoons of oil
1 beaten egg for brushing
Procedure
For the dough:
On a countertop, sift together the flour and salt. Make a well in the center and
add the melted fat - it can also be done with half a cup of oil -
and the lemon juice. Mix with your fingers while adding the water,
until reaching a soft dough. Let it rest for 30 minutes.
Roll out the dough with a rolling pin until it is thin and use a cutter to help.
form the discs of 10 cm in diameter; I make them 12 cm to fill.
a little more.

For the filling:

In a large skillet or saucepan, heat 2 tablespoons of oil and sauté.
chopped onions, add the minced meat, stirring well. Cook for a few
minutes over moderate heat. Add the paprika dissolved in a little water.
tibia, bay leaf, ground chili pepper, oregano, ground black pepper, and salt to taste.
Stir and cook for 20 minutes.
Remove from the heat and add the chopped olives, the raisins, and the
chopped eggs. Let cool to fill.
Accept a baking dish. Place a heaping tablespoon on each disc.
filling, moistening the edges to close, pressing the masses so that
join them well and make the repulgue or simply press the edges with a
fork. Brush with egg.
Place them on the baking tray and cook in the oven at a moderate temperature for 15
minutes, until they are golden brown.
Wantanes
Ingredients:
-1 egg.
-2 tablespoons of water.
2 green onions.
-1 and 1/2 cups of flour.
-1/2 Kg of ground meat.
Salt and pepper.
Preparation:
Put the egg in a bowl and beat it.
Add the flour, water, and a pinch of salt.
Mix and knead. Roll out on the table.
Let it rest for 10 minutes and stretch it until it is very thin.
Cut into squares of about 5 centimeters in diameter.
Put the ground meat in a bowl.
Incorporate the finely chopped green onions.
Mix until a homogeneous dough forms. Season with salt and pepper.
Place a teaspoon of filling in the middle of each square of dough.
Fold each square in half, press the edges, and join them.

Glossary
Microenterprise: A microenterprise or micro business is a company of
small size. Its definition varies according to each country, although,
In general, it can be said that a microenterprise has a maximum of ten.
employees and limited billing. On the other hand, the owner of the
Microenterprise usually works in the same one.
Trends: Natural inclination or disposition that a person has towards
a specific thing.
Tabbed: Express or arrange data in the form of tables.
Striking: That draws a lot of attention.
Influence: To produce a certain effect, consequence, or result of one thing on another
change.

Conclusions of the project

The project will meet consumer needs by providing a product of
excellent quality.
According to the analysis of the obtained sample, there is a significant demand for
people willing to consume snacks on the condition that they receive a
quality product that retains its traditional flavor. This is why the
the project develops an important process that guarantees this requirement of
participating consumers.
Additionally, it will generate important sources of work for people who
they participate in the execution of the project.