QUESTION1

1. The lifecycle of activities is related to:

2. The evolution of demand in a sector that has four
etapas: 1ª. crece, pero poco, 2ª. crece mucho, 3ª. apenas crece;
4th. decreases.
The government policy that when the right-wing rules
it favors the companies and when the left sends to the
unions, which ultimately affects everyone.
Interest rates and exchange rates.
10 points
QUESTION2
The mission of the company
2. It is the formulation of the company's commitment to the groups.
of interest: clients, suppliers, financiers, workers,
executives, etc.
It's making money.
It is the same as the vision.
10 points
QUESTION3
1. Porter's generic strategies are:
2. Differentiation and cost leadership.
Attack, defend oneself or coexist (let do).
Offensive, defensive, adaptive, and reactive.
10 points
QUESTION4
1. SWOT analysis
2. It is a tool that is not only used to make a diagnosis
but it also helps to identify strategies: offensive,
reactive, adaptive, and defensive.
It is a diagnostic tool only.
It does not apply in the final phases of the life cycle of the
activities for being superfluous.
10 points
QUESTION5
1. A sector is, generically, more attractive
2. If it is difficult to get in.
It is easy to get into it.
If the company has a good competitive position in it.
 10 points
QUESTION6
1. SWOT analysis
2. It is applied to detect weaknesses, threats, strengths and
weaknesses of a company.
It is applied to analyze the performance of the different areas.
functional areas of a company.
It is applied to detect weaknesses, threats, strengths and
weaknesses of a sector.
10 points
QUESTION7
1. What kind of liability can a company incur that causes damage?
environment?
2. Civil, criminal and administrative.
Only a fine.
Penal.
10 points
QUESTION8
Choose the valid statement.
The best strategy is the one that fulfills the mission and leads to
achieve the goals with the best use of resources.
The best strategy is the one that leads to the greatest growth.
The best strategy is to wait and see what the competition does and
act accordingly thereafter.
10 points
QUESTION9
1. Which of the following legal forms allows for legal exercise of a
business activity with minimal profit?
2. Individual or self-employed.
Foundation.

10 points
QUESTION10
1. How can I legally protect an inventive activity in the
company?
2. Patented the activity.
Through registration as a trademark.
Franchising the idea.
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QUESTION1
1. Which of the following would not be a factor in strategic formulation?
2F. Setting the prices of products
Simple and coherent long-term objectives
Deep knowledge of the competitive environment
5 points
QUESTION2
The means by which individuals or organizations achieve their
objectives is
The business strategy
The business mission
The cultural implementation in business
5 points
QUESTION3
The CEO of DANONE has conducted a SWOT analysis of the company and the
sector; this analysis will be part of
2E. Strategic analysis
Strategic formulation
The strategic implementation
5 points
QUESTION4
1. What aspects is a Critical Success Factor based on?
Both options are correct.
Valued and scarce.
Inimitable.
5 points
QUESTION5
1. Indicate the false statement:
The best competitive strategy is differentiation.
Achieving a cost-based leadership position often
requires possessing a high percentage of the market share.
The focus strategy is based on the company being able to
satisfy customer needs better than other competitors
that compete at a more general level in the sector.
 5 points
QUESTION6
The methodology that considers Internationalization as a process
incremental derived from the use, integration, and knowledge of the
markets where Diana wants to internationalize the company are...
The Uppsala model.
the model of FDI (Foreign Direct Investment) or investment in the
foreigner).
the Ansoff matrix.
5 points
QUESTION7
1. The potential emergence of new alternative services to the taxi such as
Uber, motosharing, bicisharing, etc. implies for taxis...
It depends on how it is analyzed and the actions that are proposed,
It can pose both a threat and an opportunity.
a threat.
an opportunity.
5 points
QUESTION8
The Global Risk Report is published annually by the World Economic Forum.
World annually.
Identify risks, their level of impact, and likelihood of occurrence.
Identify improvement actions to avoid potential risks.
Monitor the business trends that could end with the
planet.
5 points
QUESTION9
1. Indicate in which sources the strategy of a company can be identified.
The two previous ones are correct.
In their financial statements and the interviews of the executives
Observing which sectors it operates in and in which markets it is located

5 points
QUESTION10
Indicate the true sentence:
The performance of Alphabet will be affected by the degree of
diversification.
The more Alphabet diversifies its activities, the greater the return
will succeed.
A greater diversification of Alphabet's activities, lower performance
will succeed.
 5 points
QUESTION11
1. "Suppose that the company DIA creates a 100% subsidiary dedicated to
data analysis based on the purchases made by the
consumers; this subsidiary will also carry out work for other companies
of the sector. This is a case of...
2c.organic growth.
growth
inorganic.
strategic alliance.
5 points
QUESTION12
Statement A: The rum company Pampero has released a special edition
especially to differentiate itself. This will create barriers for new entrants.
Statement B: The CD industry is declining. This implies
increased rivalry in the industry.
2A. and B are true.
A and B are false.
A is true and B is false.
5 points
QUESTION13
Last November, CEPSA announced a 5% reduction of
the prices of diesel at all its service stations with the aim
to capture market share in this product. That is:
2E.competitive strategy
Corporate strategy
Focus strategy
5 points
QUESTION14
1. The mission of the company Green Cola, a new beverage manufacturer
carbonated cola made with natural ingredients is to offer to
our consumers an innovative and healthy drink This is:
the mission of the company.
The vision of the company.
The values of the
company.
5 points
QUESTION15
The company Nevir still maintains a Blu Ray production line.
Referring to the Ansoff matrix, since this market is in the phase of
decreasing and the company has a good relative position of
market share, it would be...
2u.n dog and should leave the sector.
 a question and should invest more in advertising and promotion to
improve quota.
a problematic child and should save and invest to grow in contribution
and profitability.

5 points
QUESTION16
1. Indicate the true statement:
The SWOT matrix can include elements that have already been analyzed in the analysis.
PEST (political, economic, social factors, etc.).
The SWOT matrix fundamentally analyzes the company's environment.
The SWOT matrix is an objective evaluation tool.
5 points
QUESTION17
1. Tesla has various resources distributed throughout its operations.
the value chain: its Gigafactory in Nevada, the engineers and
developers and a large number of patents that allow it to generate
synergies among all of them. This effect is referred to as...
2c.specialization.
synergization.
learning economy.
5 points
QUESTION18
In a SWOT analysis, the size of a company if it is small...
Depending on the sector, it will be a weakness or a
fortress.
constitutes a weakness.
it constitutes a fortress.
5 points
QUESTION19
The level of turbulence in a sector is the sum of three factors.
2. The risk, the uncertainty, and the complexity of the environment
Uncertainty, risk, and expected gain
The complexity of the environment, the dynamism, and the risk of the sector

5 points
QUESTION20
Suppliers in a sector have greater bargaining power.
when...
There is a forward integration threat.
they are a little unfocused.
they are little differentiated.