Chilaquiles
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ScribdTranslationsACTIVITY 3:
MARKETING PLAN DESIGN SEGMENTATION
Demographic segmentation:
This segmentation helps us a lot for our company. since it provides us
many benefits such as knowing the group of our consumers taking as
refer to relevant points about them such as age, sex, occupation, level of
income, family size, race, and nationality.
It is important to know these points as it makes it easier for us to adapt.
our product, feasible marketing strategies, as well as allows us
identify the competitors so that the company can achieve its
clients and their consumers be loyal.
Geographic Segmentation
This segmentation provides us with strategies on the fast and effective route for the
marketing can offer us quick ways to customers with their location
geographic, it is also important to take into account the following factors such as the
climate, location, culture or language in order to market our products,
since it allows us to easily identify specific groups of consumers.
Psychographic Segmentation:
This segmentation allows us to have a better understanding of our
consumers thanks to this it is possible to create strategies for our product and
more efficient marketing as they are directed at aspects such as the way of
think, feel and behave of our consumer.
ACTIVITY 4:
MARKETING PLAN DESIGN STRATEGY OF
PRODUCT
Locate ourselves at a strategic point with a higher flow of people
For example, to locate ourselves outside of maquiladoras, packaging plants, schools like
high schools and universities in that type of establishment we would implement a
good marketing, at our mobile chilaquiles stand to grab attention from
client.
Offering a good seasoning
Prepare the chilaquiles with enthusiasm and add our seasoning to each one.
In this way, we would share with the client the taste of
eating chilaquiles making him feel at home, this way we would win his
loyalty and the consumer a good taste in the mouth.
Offer a variety of dishes (chilaquiles)
To cater to the diverse tastes and ages of our consumers, giving them the
freedom to choose their chilaquiles, as well as tendentially innovate our
chilaquiles creating ideas for each season such as chilaquil tortas
chilaquiles en nogada, pan de muerto con chilaquiles, calabaza de chilaquiles,
murder chilaquiles, etc., and with current trends such as they can be
movie premieres of it innovate with the names of the preparations.
ACTIVITY 5.
MARKETING PLAN DESIGN: PRICING STRATEGY
1. Pricing based on competition
We will focus on conducting a market study to know the price range that
our close competitors use. This will allow us to know how much they are willing to
pay the customers for certain dishes on our menu.
We have three options to compete
Set the same price as our nearby competitors if the products are
similar
Set a lower price than our nearby competitors if we want to stand out.
to meet and attract new customers, this will make customers able to try our
menu and have them recommend us with more consumers.
3.Set a higher price than our closest competitors, offering value.
added to our products as innovation in dishes, presentation,
service, authenticity, exclusivity, and higher quality.
2. Pricing based on demand
With this strategy, we aim to provide diners with new experiences, ensuring their
return to the location and the comfort of the customer in it.
We will focus on providing the client with original and unique culinary proposals in
the region, in accordance with the season, interests, and demands of the diners
Have an appropriate environment, where aesthetics in decoration and hygiene are taken care of.
presentation of the dishes, acoustic quality, etc.
Offer them personalized and friendly customer service, so that people feel
they feel well taken care of from the moment they enter the restaurant.
3. Menu Pricing
With this strategy, we offer customers a new way to order. Delving into
in technology
A digitized menu is offered through a unique in-store "Qr" code.
where the prices are announced, which upon placing the order automatically arrives
to the system and work on the order begins.
The order no longer needs to be placed from customer to waiter, thus avoiding misunderstandings.
the orders and giving the customer the freedom, as well as the necessary time to carry out
your order without the pressure of 'what you are going to order' or the wait for the waiter.
We would support ecologically by not using printed menus, we would avoid
printing and reprinting the menus due to wear or changes in prices
or products, as well as we would avoid the waste of sheets.
ACTIVITY 6.
MARKETING PLAN DESIGN:
DISTRIBUTION STRATEGY.
Local distribution strategy
The product will be transported by means of a Food Truck ensuring freshness and
food quality, which will arrive at its destination on specific days of the week to
to ensure its distribution in different areas of the city, these areas will be centers of
study, workplaces and parks of the city, so various clients can enjoy
some delicious chilaquiles prepared at the moment.
Location
Location Hour L M M J V S D
Study Centers 8:00 am – 6:00 pm
Work Centers 8:00 am – 6:00 pm
Parks 10:00 pm – 10:00 pm
Symbolism
Business Days
Non-working days
Home delivery distribution strategy
The objective of this strategy is to bring the product to all of Tehuacán by implementing
home delivery by bicycle and motorcycle, by bicycle to nearby and easily accessible places
access, in this way we help the environment by not emitting gases
fuel contaminants and with motorcycle to distant places where they order it
product, with home delivery we are partially covering the territory
Tehuacanero.
ACTIVITY 7.
MARKETING PLAN DESIGN: PROMOTION STRATEGY.
PROMOTION STRATEGIES
REFUNDS OR SATISFACTION GUARANTEES.
IN SYNERGY WITH OTHERS.
DESCRIPTION OF EACH STRATEGY
REFUNDS OR SATISFACTION GUARANTEES
When implementing new dishes, we must know if the products will achieve success.
what we expect when launched to the market, for that we implement the strategy of
"Refunds or satisfaction guarantees" which is based on offering our product with
the guarantee that if they do not like it, the money will be returned to them or it will be exchanged completely free of charge,
in this way be able to know the customer's reaction, receive opinions or suggestions about
said product that helps us improve or to make a decision about being launched
Oh no, our new product, with the assurance that we will achieve the expected profits.
IN SYNERGY WITH OTHERS.
Considering the points where we will be located, we will implement the strategy 'in
synergy with others, which consists of partnering with other businesses, companies, schools and
more...to be able to offer some discount or some drink in exchange for the workers
or students consume in our establishments, for them and to ensure that the
clients belonging to those companies or schools will have to present identification,
card or code that validates your identity.