Resolution of Case Ups
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ScribdTranslationsResolution of Case Ups
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ScribdTranslationsANSWERS ABOUT THE CASE STUDY (UPS)
Case summary:
UPS was developed by its creators Jim Casey and Claude Ryan in a small office, from
the beginnings had the formula of better service at lower rates. Today it has been consolidated
as one of the largest package delivery companies in the world.
The company bases its strategies to remain in the market despite the competition on the
following pillars.
Investment in information technology: reflected in the technology applied to the
"Smart delivery" where customers can monitor their packages and the drivers.
They optimize time using DIAD technology to know their routes for the day, where also
client's signature, etc.
Cost reduction. - based on a system that provides information about
performance of each unit combined with its consumption sensor data
They have managed to reduce daily fuel consumption per mile, which is
reflects in a money saving.
Manage logistics and the supply chain: based on your extensive experience in
management of its own delivery system, serves large companies
multinationals cargo handling, customs agency, mail services,
multimodal transport and financial services.
1. What are the inputs, processing, and outputs of the UPS package tracking system?
The first phase of UPS package tracking is the entry of the package. Each
package is distinguished by the barcode on its wrapping, which contains the
sender's name, destination, and the delivery date of the package. The package, once
downloaded the information from your barcode and having been transmitted the
Information to a UPS computing center is sent to the distribution center.
close to the final destination.
We then move on to processing the package. The distribution center analyzes the
label information and, through special software, creates the most efficient delivery route
efficient taking into account the weather, traffic and other factors. The delivery person, through their
DIAD, download the delivery route and collect the signatures of the clients, as well as the
delivery information, which is sent to the computer network for processing.
It should be added that UPS has developed software so that customers can obtain the
information that contains the barcode, allowing them to download their own label or
accessing the UPS website to obtain information about the package status,
in addition to its monitoring. (Exit)
2. What technologies does UPS use? How are these technologies related to the strategy of
business of this company?
The parcel service United Parcel Service (UPS) uses advanced information technology,
everything starts with the barcode label that is attached to the packages (contains all the
detailed information such as the sender, the destination, date the package should arrive) where
customers can also print them using special software (they are called
smart labels.
Regarding its delivery vehicles, UPS has installed sensors that measure speed and the
location, it informs you if the driver has put on the seatbelt, etc.
It has an automated package tracking system during the delivery process.
UPS has mobile apps and a website that can be accessed via phones,
computers and an automated email tool that allows it to
client to stay informed about their order and notifies them of any inconvenience that may have occurred
to have occurred during its transport.
These technologies are related to the strategy since without their application the company does not
it would be what it is today because people would not have the confidence to send their products in a
a company that does not have all that type of security and would not inspire confidence in them to
send your products, packages. And by applying all the types of technology previously mentioned the
the company is positioning itself as one of the best by earning the trust of the people and
you see that it generates more profitability, more income for the company, and the difference from the others,
the investment that UPS made in technological devices was not in vain because its profits are
in increase.
3. What strategic business objectives do UPS information systems manage?
To maintain a high level of customer service.
Good relationship between the customer and the supplier.
Provide easily accessible information for package tracking.
Increase the efficiency and excellence of your operations in general.
They allow for quick evaluation of inventories.
Establish the optimal routes to meet customer needs
Manage logistics and supply chain activities for other companies.
Improvement in the decision-making process.
What would happen if UPS's information systems were not available?
If UPS's information systems were not available, first the company itself would not
he could have kept his promise of 'the best service and the lowest rates' as he did not
they would have had the capacity to meet their customers' demands. Also, many
companies such as "Cellairis" would not have been efficient at the time of delivering their
products and would incur extra expenses due to lacking the organizational capacity provided by the
UPS information systems.