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SWOT Analysis

This document presents a SWOT analysis of Coca-Cola and Pepsi, comparing their strengths, weaknesses, opportunities, and threats. Coca-Cola has a larger market share and negotiating power, while Pepsi has a strong brand image and a wider product mix. Both companies face challenges such as market saturation in the carbonated beverage sector and changes in consumer habits towards healthier options.

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4 views2 pages

SWOT Analysis

This document presents a SWOT analysis of Coca-Cola and Pepsi, comparing their strengths, weaknesses, opportunities, and threats. Coca-Cola has a larger market share and negotiating power, while Pepsi has a strong brand image and a wider product mix. Both companies face challenges such as market saturation in the carbonated beverage sector and changes in consumer habits towards healthier options.

Uploaded by

ScribdTranslations
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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SWOT ANALYSIS

COCA-COLA PEPSI
STRENGTHS

Higher market share in Strong social responsibility


everyone in the countryside of the company
of non-alcoholic beverages Powerful brand image
Marketing campaigns and Wide range of products
huge advertising Extensive global network of
Major distribution chain production
of drinks Extensive global network of
Loyal clientele distribution
Power to negotiate the
prices with suppliers

WEAKNESSES

Concentration in the Possession of brands that do not


production of drinks they provide sufficient income
carbonated Low penetration of the
Portfolio of few products markets outside of the
diversified Americas
Big debts for Business portfolio
acquisitions limited
The failure of the introduction Weak marketing facing the
of new brands conscious consumers in
health topics.

OPPORTUNITIES

Growth in consumption Expansion through


bottled water acquisitions
Growth of demand Business diversification
of foods and beverages Market penetration in
healthy developing countries
Growth in consumption Global alliances with
of non-alcoholic beverages in complementary companies
emerging markets
COCA-COLA PEPSI

THREATS

Change in habits of Brand competition


consumption of PepsiCo
Water scarcity Market of drinks
Dollar too strong saturated carbonated
Regulations for Aggressive competition
print information that Lifestyle trends
it can be compromising healthy
in the labels Environmentalism
Decrease in profit
gross and net

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