SWOT Pastry
SWOT Pastry
FORTRESS
OPPORTUNITIES
Most people regularly consume bakery products
Government support for financing new projects and
entrepreneurships
The market is not adequately exploited for this niche of
market
We can develop or acquire new manufacturing technologies
Trend towards growth in the local market
WEAKNESSES
The necessary resources for the execution of the business plan are not available.
There is a lack of qualified personnel in diabetic pastry.
There is a lack of technological system provision that allows productivity and
distribution
There is a narrow product line.
The sale must be quick as it is a perishable product.
THREATS
Skills with updated knowledge
Problems in the establishment of the location in a strategic site
Little loyalty or interest from the customer towards the service and the product
Inflation of production input costs
Several substitute competitors that could create a market line
targeted towards this market niche