Conclusion
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ScribdTranslationsQuality has always been the key benefit delivered by Toyota as part of compliance.
of your value proposition. Any effort to reverse the current problem must have as
I support resuming and improving quality standards. This quality has been considered in this
work as the central point of differentiation in the automotive industry.
The competitive advantages of Toyota, combined with the strategies suggested in the work,
They can reverse current problems and help their sustainable growth in the future.
considering that it operates in a highly competitive market.
The importance of corporate social responsibility should lead organizations to act.
proactively. In this case, it is observed that for TOYOTA USA, the focus on the
safety and environmental protection.
The proposed strategic plan is technically and financially viable according to the evaluation.
carried out, with financial indicators that allow to guarantee (with high probabilities) success
of each strategy
According to Porter's analysis, the industry is moderately attractive for Tesla due to its
strong competitive position within its strategic group.
Tesla's competitive advantage is based on brand value (reputation) and innovation, which
represents attributes of luxury, modern technology, and environmental awareness.
Through the marketing plan, with the proposed campaigns and the offered discounts, it
It could encourage the use of renewable energy.
The operations plan outlines the application of these pillars: efficiency, expansion, alliances,
research, development, and innovation. These pillars will add value to Tesla, satisfying the
projected demand, with reduced and reliable delivery times; implementing the strategy of
global expansion, distribution channels and services; making more long-term agreements with
new reliable suppliers while maintaining the current ones; developing technologies and
positioning its leadership in the electric vehicle market.
Although the company faces a market where competitors are very strong, it has
with great financial capacity and responsiveness to competitive movements, as well as,
a very extensive distribution network. Tesla presents a highly differentiated product, with a
high degree of innovation and with almost complete control of the supply chain, which gives it
allows for a greater margin on sales by having no intermediaries, such as those
traditional dealerships.
There is a growing demand for electric vehicles and an increase in awareness.
environmental, which is why it becomes a great opportunity to massify production.
Contribute to the reduction of global warming, to the conservation of the environment and to
the use of sustainable energy is part of the principles and core strengths it offers you
greater value to the brand.
Tesla has the ability to generate sustained profitability with its own resources and to
face debts, whether short or long term. We could indicate that Toyota, starting from the
application of strategies, achieves the set objectives, making it attractive and
recommended for execution.
The scenario in which Toyota is positioned is optimistic, according to its sensitivity analysis, in the
which sets the possibility of making new investment decisions. Therefore, to increase the
assets and the company's equity.
Even though the electric vehicle industry is currently moderately attractive,
there is a lot of potential in the market, thanks to various factors, such as the incentives they offer
some governments, investment in R&D by automotive groups and the United States government,
greater interest of the population in environmental care and the development of new
innovation technologies that allow to reduce production costs, among others.
The main competitive advantage of Toyota is environmental concern through development.
of a sustainable energy ecosystem, as well as its ability to reduce its costs of
production without altering its products and the reputation that the brand has gained thanks to the
manufacturing of 100% electric vehicles.
Marketing strategies are focused on developing a brand image by promoting and
promoting, through various communication channels, the benefits that the products of
Toyota offers. Likewise, the strategy of managing its own direct sales network is reinforced.
with an investment in the construction of new stores in other states, with the aim of
expand its coverage in the country.
According to the financial analysis presented, it was determined that value can be generated.
actual net incremental in Toyota with the application of strategies from other functional plans
proposed. Likewise, a sustainable positive operating result has been achieved since 2020,
achieving the first year with positive results.
Toyota has grown at a rapid pace, producing around 3 million more cars.
per year, since 2006. The 'Toyota Style' has become a standard for those
people linked in some way to the company; the principles and mission of the company are
defined by this form of organization, which allows for continuous improvement and respect
for the people, strengthening teamwork by prioritizing the needs of the customer.
At Toyota, there is a constant alert to remain at the forefront of
automotive industry; the company is in a state of intense concern to
maintain its frantic pace of expansion, mainly in three critical factors: first, power
satisfy demand, which has led the company to increase its production capacity to
unprecedented levels in the sector; second, the increase in their ambition to make a presence and
dominance in all markets and segments, particularly in the United States, with models of
large pick-ups, that attack the last stronghold of American manufacturers. And in
third place, carry out an unprecedented technological change, both in its processes of
manufacturing as in the products.