Table of Contents

1. Executive Summary............................................................................................................................. 2
2. Company Description..........................................................................................................................2
3. Market Analysis................................................................................................................................... 2
4. Management and Organization (Expanded)........................................................................................ 3
5. Products and Services.......................................................................................................................... 3
6. Customer Segmentation....................................................................................................................... 4
7. Marketing Plan.....................................................................................................................................4
8. Logistics and Operations Plan............................................................................................................. 4
9. Product Pricing & Sales Strategy.........................................................................................................5
10. Financial Plan.................................................................................................................................... 6

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1. Executive Summary
MobiTech is a tech startup focused on the assembly and customization of
smartphones tailored to individual customer needs. Operating from Chittagong,
Bangladesh, the company leverages partnerships with top-tier chipset and
component manufacturers (such as Qualcomm and MediaTek) to produce high-
quality yet affordable smartphones. With a customer-first philosophy and an
emphasis on personalization, MobiTech aims to carve a niche in the growing mid-
range smartphone market. The business model minimizes R&D costs by using
proven components, allowing rapid scaling and a focus on service excellence.

2. Company Description
MobiTech is registered in Bangladesh and is founded by a team of business
graduates passionate about technology and innovation. The company specializes
in assembling smartphones with fully customizable features—such as software,
hardware design, logo branding, and accessories—to meet diverse customer
preferences. The company's mission is to deliver affordable yet high-quality
smartphones with an unmatched user experience. The long-term vision is to
become a recognized brand in South Asia, known for innovation, value, and
customer-centric design.

3. Market Analysis
 Industry Overview: The global smartphone market is experiencing
saturation at the high end, while demand for mid-range, high-quality
devices continues to grow. Users are seeking affordability without
compromising on features and performance.
 Target Market Profile:
o Age: 18–45
o Income: Lower-middle to middle class
o Location: Initially focused on Bangladesh, with expansion to other
South Asian markets
o Behavior: Tech-aware, price-sensitive, values personalization
 SWOT Analysis:
o Strengths: Customization, cost-effective sourcing, agile team

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 o Weaknesses: Limited experience, reliance on external suppliers
o Opportunities: Rapidly growing tech-savvy population, increasing
smartphone penetration
o Threats: Established competitors, potential supply chain issues

4. Management and Organization (Expanded)

 Team Structure:
o CEO – Oversees strategic direction
o COO – Manages daily operations and supply chain
o CTO – Manages product customization, software integration
o CMO – Leads marketing and brand development
 Advisory Board: Includes experienced professionals in telecom and tech
development
 HR Plan: Recruit 20–30 assembly line workers and support staff initially;
partner with technical institutes for interns and trainees

5. Products and Services

 Product Line:
o Budget Custom Model (Basic smartphone with user-defined
configurations)
o Mid-Range Flagship Killer (Enhanced performance, features, and
customizations)
o Special Editions (Themed or seasonal limited-run models)
 Additional Services:
o Preloaded apps
o Custom software skin
o Personalized phone cases and packaging
o Local repair and warranty support

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6. Customer Segmentation
1. Young Professionals: Desire style and performance within budget
2. Students: Seek affordable, trendy tech
3. Tech Enthusiasts: Want control over hardware and software
4. Small Businesses: Custom-branded phones for staff or promotion

7. Marketing Plan
 Brand Positioning: "Custom Tech. Affordable Luxury."
 Promotional Tactics:
o Social media marketing (Facebook, Instagram, TikTok)
o Influencer partnerships and unboxing videos
o Campus ambassadors and referral programs
o Initial product giveaways to generate buzz
 Sales Channels:
o Direct-to-consumer website
o Local retail pop-up kiosks
o E-commerce platforms (Daraz, Amazon later)
 Customer Support: Online chat, WhatsApp service, local service centers

8. Logistics and Operations Plan

 Production Facility: Located near the Port of Chittagong for easy
import/export
 Supply Chain:
o Import components from China
o Final assembly in Chittagong
o Distribution through mail order and local pick-up centers
 Quality Control: Strict QC checks before shipment

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  IT & Systems: ERP system to track inventory, production, and sales

9. Product Pricing & Sales Strategy

Unit Pricing Strategy
Selling Price Estimated Cost per Profit
Model Tier Target Customer
(BDT) Unit (BDT) Margin

Budget Model Students, first-time users ৳8,500 ৳6,200 ~27%

Young professionals,
Mid-Range Model ৳13,000 ৳9,800 ~25%
general users

Special/Custom Niche or brand-custom

৳17,000 ৳12,000 ~29%
Model customers

Note: Prices include minor software customization and branded packaging. Fully customized
options may cost more.

Pricing Strategy Highlights:

 Cost Optimization: By sourcing components directly from suppliers like
Qualcomm, MediaTek, and Chinese vendors, MobiTech reduces raw
material costs.
 Value Pricing: Competitive pricing ensures affordability in the mid-range
segment, with added value through customization.
 Flexible Pricing Tiers: Customers can choose from a base model or
upgrade with premium features for an additional cost.

Sales Forecast (2-Year Projection):

Year Expected Units Sold Average Selling Price (BDT) Total Revenue (BDT)

Year 1 1,000 units 10,000 ৳10,000,000

Year 2 1,300 units 10,000 ৳13,000,000

Includes variations across three model tiers. Increased revenue in Year 2 accounts for improved
brand recognition and expanded marketing efforts.

Product Customization Features:

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  Custom Back Cover and Logo
 Pre-installed apps (social, productivity, or client-specific)
 Localized Software Settings
 Branded Packaging
 Optional accessories (e.g., cases, earbuds, chargers)

10. Financial Plan

 Startup Capital: Estimated 2.65 million BDT
 Funding Sources:
o 40% Personal Savings
o 30% Bank Loans
o 30% Equity Investment from Angel Investors
 Use of Funds:
o 40% for equipment and setup
o 25% for inventory procurement
o 15% for marketing and promotions
o 10% for operations
o 10% reserve
 Revenue Model:
o Per-unit margin of 15%–30%
o Monthly sales target of 1,000 units by year-end
 Break-even Estimate: Within 14–16 months
 Key Financial Risks:
o Currency fluctuations impacting import costs
o Delay in reaching sales targets
o Dependency on third-party suppliers

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 Startup Capital

Category Amount (BDT) % of Total Purpose

Equipment & Setup 1,060,000 40% Assembly machines,
tools, furnishing
Inventory 662,500 25% Smartphone parts and
Procurement chips
Marketing & 397,500 15% Branding and
Promotion advertising
Operations 265,000 10% Rent, wages, utilities
Reserve/Emergency 265,000 10% Unexpected costs
Fund
Total 2,650,000 100%

Income Statement

Item Year 1 (BDT) Year 2 (BDT) Growth Rate Notes

Revenue 10,000,000 13,000,000 30% Smartphone
sales
COGS 6,000,000 7,500,000 25% Component and
assembly costs
Gross Profit 4,000,000 5,500,000 37.5% Revenue -
COGS
Operating 2,000,000 2,400,000 20% Marketing,
Expenses salaries
EBITDA 2,000,000 3,100,000 55% Earnings before
tax
Net Profit 1,400,000 2,170,000 55% After taxes

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 Cash Flow Analysis

Cash Flow Item Year 1 (BDT) Year 2 (BDT) Notes

Cash from Operations 1,800,000 2,700,000 Net profit +
depreciation
Cash from Financing 1,000,000 0 Loans and
investments
Cash from Investing -1,200,000 -500,000 Setup & equipment
Net Cash Flow 1,600,000 2,200,000 Total inflow -
outflow
Ending Cash Balance 1,600,000 3,800,000 Cumulative cash

Balance Sheet

Item Year 1 (BDT) Year 2 (BDT) Notes

Cash 1,600,000 3,800,000 Ending balance
Inventory 1,000,000 1,300,000 Unsold units
Equipment 1,200,000 1,700,000 Production tools
Total Assets 3,800,000 6,800,000 Sum of assets
Loans Payable 1,000,000 800,000 Outstanding loans
Owner's Equity 2,800,000 6,000,000 Retained + new
equity
Total Liabilities & 3,800,000 6,800,000 Balanced
Equity

Financial Ratios

Ratio Year 1 Year 2

Gross Margin 40% 42.3%
Net Margin 14% 16.7%
Current Ratio 2.5 3.2
Debt to Equity 0.36 0.13
Return on Assets 36.8% 31.9%