1.

__________ is the performance of business activities designed to plan, price,

promote, and direct the flow of a company's goods and services to consumers or users
in more than one nation for a profit.
A) Global strategy B) Marketing C) Marketing concept D) Regional marketing
concept E) International marketing
2. Which of the following is the most critical difference between domestic marketing
and international marketing?
A) The environment in which marketing plans must be implemented B) The
different concepts of marketing C) The change in marketing goals D) The difference
in technological standards E) The change in corporate objectives

3. Dylan is planning to take his successful fast food venture global. Which of the
following is the reason why his task could be more complicated than that of the
domestic marketer?
A) The international marketer must change his marketing goals in the various countries of
operation.
B) The international marketer must deal with at least two levels of uncontrollable
uncertainty instead of one.
C) Technological standardization could challenge effective customization in different
markets. D) International trade regulations still do not allow free trade in most markets
across the globe. E) Lack of competent skills makes effective service a major challenge.

4. Which of the following would be considered to be an uncontrollable element in the

foreign environment?
A) Channels of distribution B) Research C) Economic forces D) Promotion E) Product
elements
5. Such elements as geography and infrastructure, structure of distribution, and cultural
forces are part of which of the following international marketing task environments?
A) Foreign environment (uncontrollable) B) Foreign environment (controllable) C)
Domestic environment (uncontrollable) D) Domestic environment (controllable) E)
Global environment (controllable)
6. Which of the following is NOT true of the impact of culture?
A) The reaction to much of the environment's (cultural) impact on the marketer's
activities is automatic. B) In dealing with unfamiliar markets, frames of reference are
unimportant in evaluating the potential of a market. (In dealing with unfamiliar
markets, marketers must be aware of the frames of reference they are using in making
their decisions or evaluating the potential of a market.)
C) Judgments are derived from experience that is the result of acculturation in the
home country.
D) An established frame of reference is an important factor in determining a
marketer's reaction to situations—social and even nonsocial. E) As a result of
acculturation, we react in a manner acceptable to our society without consciously
thinking about it.
7. When Rita Thomas' clothing company began to market its line of inexpensive
cotton shirts in Africa, it assumed that it would be able to use its television and print
advertising that had worked so well in the United States and other countries.
However, the company was soon to learn that literacy rates and ability to access
television was not the same as in the other areas of the world. Which of the following
factors includes this decision-making factor in Rita's international marketing task?
A) Domestic environment (controllable) B) Domestic environment (uncontrollable)
C) Global environment (uncontrollable) D) Foreign environment (uncontrollable)
8. The _____ and issues abroad are often amplified by the "alien status"
of the company, which increases the difficulty of properly assessing and forecasting
the dynamic international business climate. A) structure of distribution B) competitive
forces C) economic forces D) level of technology
E) political/legal forces
9. The task of _____ is the most challenging and important one confronting
international marketers.
A) cultural adjustment B) dealing with politics C) international standardization D)
caring for the environment E) international branding
10. One of Phillipe Ortiz's difficulties in marketing his line of Philippine cabinetry in
Los Angeles is that he is still tied culturally to business models that work in the
Philippines. These models do not work in the United States. Which of the following
best explains the difficulty Philippe is experiencing?
A) Xenophobia
B) Self-reference criterionm C) Globalism D) Racism E) Intellectual challenges
11. _____ is generally a problem when managers from affluent countries work with
managers and markets in less-affluent countries.
A.Ethnocentrism
B) forming of the United Nations Development Programme C) signing of the Treaty
on Open Skies D) signing of the Montreal Protocol E) establishment of the World
Federation of Trade Unions Difficulty
12. The _____, part of the American effort to infuse the ideal of capitalism
throughout as much of the world as possible, was aimed at assisting in rebuilding
Europe.
A) Eisenhower Plan B) Marshall Plan C) Bradley Plan D) Roosevelt Plan
13. _____ refers to the system of accounts that records a nation's international
financial transactions.
A) Trade balance B) National accounts system. C) EX-IM (exports-imports)
account D) Balance of payments E) Exchange rate
14. Which of the following is true regarding balance-of-payments records?
A) The fact that assets and liabilities balance means a nation is in particularly good
financial condition. B) The fact that assets and liabilities balance does not mean a
nation is in particularly poor financial condition. C) A balance of payments is not
a record of condition. D) A balance of payments is a determinant of condition. E) A
balance of payments reflects all the financial transactions that occurred in the country.
15. Which of the following would be the balance-of-payments account that is a
record of all merchandise exports, imports, and services plus unilateral transfers of
funds?
A) current account B) capital account C) credit account D) receivables account E)
reserves account
16. A(n) _____ is simply a tax imposed by a government on goods entering at its
borders.
A) quota B) trade penalty C) tariff D) boycott E) embargo Difficulty Level:
17. In general, tariffs restrict: A) inflationary pressures. B) special interests'
privileges. C) government control in economic matters. D) the number of tariffs. E)
manufacturers' supply sources.
18. What is the following types of nontariff barriers would be considered to be
"specific limitations on trade" by international marketers?
A) Fees B) Export subsidies C) Voluntary export restraints D) Embargoes E)
Packaging, labeling, or marking standards
19. Exporting countries sometimes agree to voluntary export restraints (VER) as an
alternative to the threat of: A) expulsion. B) disorderly marketing agreements. C)
stiffer quotas and tariffs. D) export subsidies
20. Which was the most notable achievement of the Uruguay Round of GATT
negotiations?
A) The signing of the Trade-Related Aspects of Intellectual Property Rights (TRIPs)
agreement B) The formulation of the Kyoto Protocol C) The inclusion of Africa and
Indonesia into its member-list D) The creation of the World Trade Organization E)
The ratification of the Internet as a global business platform
1. ________ may be defined as the utilization and adaption of the best marketing
practices for the purpose of conducting commerce in other countries.
A. Globalization
B. International marketers
C. Global trade
D. International marketing
E. Integration
2. ________ conduct business activities in at least one other country that differs from
the home country in which the organization is headquartered.
A. International business
B. International marketplace
C. Global business
D. Business competing
E. Multinational corporations.
3. Nestlé’s home country is Switzerland. If the marketing team at Nestlé’s decides to
enter the nation of Belarus by selling its chocolate products, Belarus becomes the
___________
A. Born-global firm
B. Home country
C. Host country
4. ____ is the nation being targeted for expansion
A. Multinational firm
B. Host country
C. Market
5. Companies seeking to successfully market items in other countries employ all of
the elements of the ________, which consists of the major activities used to develop
and sell goods and services.
A. marketing mix
B. product
C. production
D. selling
E. societal marketing
6. Which of following factors create international marketing complexity?
A. marketing
B. culture
C. language
D. B&C
E. A&B
7. Reduced shipping costs make it possible for a greater number of companies to enter
markets.
A. True
B. False
8. Governments play an important role in increasing connections between countries.
One governmental action has been to increase barriers to commerce.
A. True
B. False