Effective

BHAGWAN MAHAVIR UNIVERSITY From (2024-

2025)

BBA in Aviation, Hospitality and Travels Management

Semester: III

Teaching Scheme

Subject Examination Marks Total

Subject Title (Hours/Week)
Code Credits Marks
Theory Tutorial Internal External

Domestic
4 0 4 50 50 100
Tourism – II

Duration of Exam: 2:30 Hours

OBJECTIVE OF THE COURSE:
Domestic Tourism - II delves deeper into the intricacies of travel within one's own country, building upon
foundational knowledge. This course explores advanced aspects such as specialized domestic tourism products,
including niche segments like MICE (Meetings, Incentives, Conferences, and Exhibitions), adventure tourism, and
wellness tourism within India. Students will gain practical skills in crafting detailed domestic tour itineraries,
understanding pricing strategies and costing for various tour packages, and applying effective business
communication to handle complex reservations and client interactions. Furthermore, the course emphasizes the
critical role of personality development and relevant soft skills, preparing individuals for successful careers in the
dynamic domestic tourism sector.

Course Outcomes Bloom’

s
At the end of this course, students will be able to: Level

Understand the foundational concepts and diverse typologies of specialized Understand

CO1
domestic tourism products prevalent in India.
Apply principles of itinerary planning and costing to develop detailed and Apply
CO2
practical tour programs for various domestic tourism segments.
Analyze the impact of emerging trends and current challenges on the domestic Analyze
CO3
tourism sector in India, proposing adaptive strategies for businesses.
Evaluate the effectiveness of various business communication techniques and Evaluate
CO4
soft skills in handling complex reservations, client inquiries, and fostering
guest satisfaction in the domestic tourism context.
Create comprehensive and commercially viable domestic tour packages, Create
CO5
integrating specialized tourism products (e.g., MICE, adventure, wellness),
Registrar Dean-
detailed itineraries with accurate Academics
costing, and effective communication Chairman-BOS
strategies to appeal to diverse target markets in India.
 Effective
BHAGWAN MAHAVIR UNIVERSITY From (2024-
2025)

DETAIL CONTENT:

Registrar Dean- Academics Chairman-BOS

Sr. No Topic Total
Hrs.

1 Introduction to Indian Tourism Industry 30

 Definition and Scope of tourism: - Understanding of Indian AncientEffective
BHAGWAN
tourism history MAHAVIR
Medieval Period, UNIVERSITY
Colonial Period, Post-Independence, From (2024-
Modern Tourism 2025)
 Evolution and Development of Tourism in India: - Understanding of
Indian tourism development and places for growth in Indian economy
 Key Players in the Indian Tourism Industry: - Understanding of the
Ministry of Tourism is the central authority for policy-making and
development of the tourism Sector in India. It plays a key role in promoting
India as a global tourist destination, developing tourism infrastructure and
regulating the industry.
 Domestic Tourism Infrastructure: -Understanding of Transport
Infrastructure such as Roads, Airways routes and Water routs as well as
accommodation sector infra For safety and security
2 Tourism Policy, Planning and Private sectors 30
 National Tourism Policy of India: Understanding of Indian national
policies ordered by Ministry of Tourism Delhi.
 State-Level Tourism Policies: Understanding of state policies ordered by
state tourism department for growth of tourism.
 Tour Operators and Travel Agencies: Understanding of roles and service
providing by private sector for Indian tourism growth such as travel agents,
Tour operators, vendors and private transportation agencies
 Government facilities for Tourism Boost in India: Understanding of
government facilities such as ITDC hotels, Special tourism trains,
destination management planning, emphasis of new tourist place such as
Statue of Unity, Kutch Safari, Ayodhya Temple, Umling-La Pass for biking
adventure, Buddha- Gaya, Lakshdweep tourism.
3 Tourism and Culture in India 30
 Cultural Heritage and its Role in Tourism: Understanding of Indian
heritage culture state wise such as Mughal, Dutch, Spanish, Parsi
community culture and their monuments.
 Cultural Significance and Role in Domestic Tourism: Understanding of
Indian cultural festivals and fairs for impact of Cultural Tourism.
 Indian Cultural sites tourism products in India:- understanding of
history of Indian heritage sites such as Taj Mahal, Red fort,Old city –
Ahmedabad UNESCO site, Lothal and Dholavira Site, Khajuraho temple,
Hampi, Ajanta caves.

Fairs and Festivals in India: - Understanding of Indian heritage cultural

festivals and fairs for tourism boost in India such as Diwali festival, Holi
Festival, EID, Onam festival, Rathyatra, Pongal,Kumbh Mela, Tarnetar
Mela,Gangaur Mela,Durga puja Pandal, Nine-night festival,Baishakhi
Mela, Goa carnival, Chhath Puja, Republic and Independence Day
festival, Char Dham yatra.
4 Geography of Indian Tourism 30
 Climate, Mountains, Land and water territories: - Understanding of
Indian climates and places accordingly tourism destinations season wise.
 Regional Geography: - Understanding of Indian regional such as North
India, South India, central India, East and west India’s marine lines
destinations.
 Eco tourism in India:- Understanding of Eco tourism destination and
Registrar prevention of natural environments
Dean- Academics
for sustainable tourism practices,Chairman-BOS
where
the primary aim is to minimize the environmental impact while providing a
 Effective
BHAGWAN MAHAVIR UNIVERSITY From (2024-
2025)

REFERENCE BOOKS:
1. Tourism Development: Principles and Practices by S.k Bhatia – Latest edition
2. Indian Tourism and Hospitality Industry by Dr. Sandeep Goyal - Latest edition
3. Tourism and Cultural Change in India by T. K. Oommen – Latest edition

MAPPING OF COURSE OUTCOMES WITH PROGRAM OUTCOMES

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
CO1 2 - 2 1 2 2 3 1 3 3 2 2
CO2 2 2 2 2 2 2 3 2 3 2 2 2
CO3 2 1 2 1 2 2 2 - 2 3 3 2
CO4 2 2 2 2 2 1 2 2 - - 3 2
CO5 1 2 2 1 2 1 2 2 3 3 3 2
Average 1.8 1.8 1.8 1.8 2.0 2.0 2.0 1.8 2.2 2.0 2.6 1.8

3- Strongly Correlated; 2- Moderately Correlated; 1- Slightly correlated; - - Not related

*******************************************************************

Registrar Dean- Academics Chairman-BOS