TITLE: ……………………..

THESIS

BY

……………………

UNDER THE GUIDANCE OF

…………………

BATCH:

THESIS ID:
SIGNATORY PAGE
PREFACE
 ACKNOWLEDGEMENT

I am thankful to our Dean Mr. R. Krishnan for extending the full support in initiating
this thesis and helping me to give valuable suggestion throughout the completion of the
Thesis.

I am grateful to thank ……………. who shared her prolonged experience in the core field
and also for making corrections and clarifications in the course of my thesis which
directing me towards the right path throughout the research for successful completion.

I thank IIPM for providing the adequate infrastructure and helping me to get the valuable
information from the corporate.

I thank the people who helped me to design the project report.

I acknowledge the contributions of the Executives and top management of both the
private and public sector as they are the one who provided the valuable information
gained from their prolonged experience in the thermal power sector field.
 TABLE OF CONTENT

PAGE
SERIAL NO TITLE NO

1 INTRODUCTION

1.1 Industry Profile

2 RESEARCH METHODOLOGY

2.1 Problem Definition

2.2 Scope

2.3 Justification

2.3 Method of Data collection

2.4 Limitations

3 LITERATURE REVIEW

3.1 Infrastructure in India

3.2 Past performance of Infrastructure industry

3.3 Infrastructure & Construction

3.4 Share of Infrastructure Sector in GDP&GCF

3.5 Industry Definition

3.6 Market Dynamics

3.7 Trend Analysis

3.8 Key Drivers

3.9 Major Issues & Implications

3.10 PEST Analysis

3.11 Competitive Landscape

3.12 Competitive Strategy

3.13 Financial Scenario

3.14 Financial Performance

4 DATA ANALYSIS & INTERPRETATION

(a) Recommendation and conclusion

(b) Appendices

(c) Bibliography
 LIST OF TABLES

TABLE TITLE PAGE NO

1
NO NO Table showing the industry with maximum growth
2
3
4
5
6
7
8
9

10
11
12
13
14
15
16
17
18
 LIST OF CHART

CHART TITLE PAGE

NO
1 Chart showing NO
2
3
4
5
6
7
8
9

10
11
12
13
14
15
16
17
18
 CHAPTER 1

INTRODUCTION

India Biscuits Industry is the largest

among all the food industries and has a
turn over of around Rs.3000 crores.
India is known to be the second largest
manufacturer of biscuits, the first being
USA. It is classified under two sectors:
organized and unorganized. Bread and
biscuits are the major part of the bakery
industry and covers around 80 percent of
the total bakery products in India.
Biscuits stand at a higher value and production level than bread. This belongs to the
unorganized sector of the bakery Industry and covers over 70% of the total production.
Industry Profile

A biscuit is a small baked product; the

exact meaning varies markedly in different parts
of the world. The origin of the word "biscuit" is
from Latin via Middle French and means
"cooked twice". Some of the original biscuits
were British naval hard tack. That was passed
down to American culture, and hard tack
(biscuits) was made through the 19th century.
Biscuit can he broadly categorized into the following segments:
(Based on productions of 2009-10)
Glucose 44% Milk 12%
Marie 13% Others 8%
Cream 10%
Crackers 13%

Classification of Biscuits

8%
12% Glucose
Marie
44% Cream
13% Crackers
Milk
10% Others
13%
Northern States: 28%
Southern States: 24%
Western States: 25%
Eastern States: 23%
Four Zones' Production


23% 28%
Northern States

Southern States
Western States:
Eastern States:

25%
24%


Biscuit Production

According to the production figures of member available up to the calendar year

2008, the total production was 625000 tonnes as against 475000 tonnes in the previous
year. The production of biscuit for the last 11 years is as under:

2000 - 167750 2006 - 180526

2001 - 202567 2007 - 222371
2002 - 362000 2008 - 400000
2003 - 425000 2009 - 450000
2004 - 465000 2010 - 475000
2005 – 625000

Biscuit Production in last 11 years

700000
600000
500000
400000
300000
200000
100000
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Biscuit Production in last 11 years

Note: the production of members of FBMI consists of 50% (approx) of the total
production of biscuit in the organized sector.
 CHAPTER 2

RESEARCH METHODOLOGY

Problem Definition

Scope

Justification

Method of Data Collection

Sampling Segment:

Sample Size:

Sample Techniques :

Statistical tools:

Limitations of the Study

 CHAPTER 3

LITERATURE SURVEY

Source: http://en.wikipedia.org/wiki/Biscuit

Sales Management

PORTERS GENERIC STRATEGIES

As the strategic planners we have decided to use the Porter’s generic strategy to
understand what would be our strategy move to enter this particular industry.

The scope of the biscuit industry is narrow as there are many players in the market.

PORTERS 5 FORCES MODEL

 # PRODUCT POSITIONING MAP – THE BREAKFAST MARKET

Expensive

Bread and toast, Cornflakes and cold milk

butter and eggs
PRICE QUICK
Idli/dosa/ upma Instant breakfast Eg.
Biscuits

Inexpensive
 SWOT Analysis

Strengths:

Weaknesses:

Opportunities:

Threats:
 Ansoff model:

BRAND BUILDING PROCESS

 Biscuit manufacturing

Biscuit making process

MIXING: This is a process where all ingredients are put together in right proportion
for dough formation.These ingredient are then fed into Mixers where mixing is done
and dough is prepared for molding .Major ingredients are flour , fat ,sugar and others as
per the product one would like to have.

MOULDING: In this section we laminate the dough into sheet which then passes down
to gauge rollers and sheet thickness achieved for cutting . Here we have a cutter or a
moulder as per the variety where one gets the shape and sizes of biscuits.

BAKING: This is the area where we pass these moulded wet biscuit into baking
oven .The biscuits are baked on desired temperature s.Various type of heating are
available now days as per the convenience and cost .Different type ovens are available

COOLING: These baked biscuits are then passed on to cooling conveyors for natural
cooling prior to packing .The temperatures are brought down to room temperatures

PACKING: These biscuit are then stacked and fed into packing machine for packing.
Different packing material are available for packing of these biscuit in different
packs .slug packs , pouch pack or family packs etc. These packs are then put into
secondary packaging like cartons to be transported to retailers.
Segmentation, Targeting, Positioning, Differentiation

SEGMENTATION TARGETING

Geographic

Demographic:

Psychographics All lifestyles

Behavioral:

To put it in the simple words following are our Primary and Secondary targets:

TARGET AUDIENCE

Primary Targets

Secondary Targets

Positioning

Biscuit, that will give major nutrients required to a human body. It is going to
be like a dream come true for people who are Diabetic, Health & Diet Conscious.

N: No Sugar

0: 0 Fats
V: Variety

A: Affluent in taste

WHY? AGAINST WHOM? –

People are getting Heath xxxxxxxxx
conscious

FOR WHOM?
WHEN?
Men, women and children
1st April 2009
[Sec A,B,C,D]

Differentiation

Brand Identity Prism

 CHAPTER 4

DATA ANALYSIS AND INTERPRETATION

TABLE 1

TABLE SHOWING AWARENESS ABOUT THE PRODUCT

Options No of respondent Percentage %

TOTAL 50 100%

INFERENCE:
 CHART 1

CHART SHOWING AWARENESS ABOUT THE PRODUCT

35%

30%
30%

25% 24%

20% 20%
20%

15%

10%
6%
5%

0%
Television ads Neighbors & Saw it in the Hoardings Others
friends store

.
Karl Pearson’s co-efficient of Correlation

Chi-Square Analysis

Two-way ANOVA
FINDINGS
CONCLUSION
SUGGESTIONS & RECOMMENDATIONS
ANNEXURE

Questionnaire
BIBLIOGRAPHY

Books

1. "Industry", Food Standards Agency (UK).

2. "Food market structures: Overview", Economic Research Service (USDA)

3. World Urbanization Prospects: The 2003 Revision, Department of Economic

and Social Affairs, Population Division (United Nations).

Web

1. www.foodbizdaily.com

2. www.thehindubusinessline.com

3. www.google.co.in