Kara'alo Secondary School
Business Plan
Rehim Stylish Ltd. Garment Industry
Name: Rehima Assefa
Class: 1003
No: 60
Table of Contents
Executive Summary .................................................................................................................................. 1
Business Description ................................................................................................................................. 1
Market Analysis ....................................................................................................................................... 1
Marketing and Sales Strategy ..................................................................................................................... 2
Operations Plan ........................................................................................................................................ 2
Management and Organization ................................................................................................................... 3
Financial Plan .......................................................................................................................................... 3
Appendices .............................................................................................................................................. 4
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Executive Summary
The garment industry is a cornerstone of many developing economies, providing significant
employment opportunities and contributing to exports and GDP. Our business, Rehim Stylish Ltd., aims to
become a prominent player in the Ethiopian and international garment industry by offering unique, stylish, and
affordable clothing options for men, women, and children. We will focus on using sustainable fabrics and eco-
friendly production methods, aligning our operations with the growing global trend toward sustainability.
This business plan outlines our mission, market strategy, financial projections, and operational plan to
ensure long-term growth and profitability. Our key goals are to establish a recognizable brand, achieve
customer satisfaction, and expand into international markets within the first three years of operation.
Business Description
Rehim Stylish Ltd. is a fashion-forward garment manufacturing company to be established in Addis
Ababa, Ethiopia. Our core products will include t-shirts, trousers, dresses, school uniforms, and traditional
Ethiopian attire. The company is founded on the belief that high-quality clothing should be accessible to
everyone.
We will source materials both locally and internationally, working closely with textile producers to
ensure quality and consistency. Our product development cycle will involve detailed trend analysis, consumer
feedback, and innovative design. By focusing on both everyday wear and special occasion garments, we aim to
cater to a wide customer base.
The business will initially serve the Ethiopian market but aims to expand to East African countries and
eventually to Europe and North America through e-commerce platforms and international partnerships.
Market Analysis
The global demand for garments is driven by changing fashion trends, population growth, and rising
disposable income. Ethiopia, with its growing middle class and increasing urbanization, presents a strong
domestic market for clothing. Our market research indicates a high demand for stylish yet affordable clothing,
especially among urban youth and professionals.
Competition includes local tailors, imported second-hand clothes, and international fashion brands.
However, our business stands out through its blend of affordability, quality, and style. We will target niche
markets such as eco-conscious consumers and organizations seeking bulk custom-made uniforms.
In addition to direct consumers, our clients will include schools, NGOs, and small retailers who prefer
to source locally to reduce costs and logistics time.
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Marketing and Sales Strategy
Marketing is central to our business success. We will use both traditional and digital marketing
strategies. Our traditional efforts will include posters, flyers, radio advertisements, and promotional events in
major cities. Digital marketing will involve social media advertising, influencer partnerships, email
newsletters, and content marketing via our blog.
We will launch an interactive website with an online shop to serve national and international customers.
Our social media pages will highlight new designs, behind-the-scenes footage, and customer testimonials. In-
store promotions and loyalty programs will also be implemented.
Sales will be conducted through three main channels:
1. Retail: Flagship store in Addis Ababa
2. Wholesale: Supplying retailers and organizations
3. E-commerce: Direct sales through our website and platforms like Amazon and Etsy
Our sales team will be trained to offer excellent customer service and foster long-term relationships with
bulk buyers and regular clients.
Operations Plan
Our production facility will be located in an industrial zone in Addis Ababa with access to electricity,
water, and transport networks. The facility will be equipped with sewing machines, cutting tables, embroidery
machines, and quality control stations. We will implement safety protocols and employee training to ensure a
safe, efficient workplace.
Raw materials will be sourced from certified suppliers. We plan to use cotton, linen, and recycled
fabrics. Our supply chain will focus on timely procurement, efficient inventory management, and waste
reduction.
Staff will include:
- Designers (3)
- Pattern makers (2)
- Tailors and machinists (10)
- Quality controllers (2)
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- Administrative and support staff (5)
Our operations will follow a monthly production calendar and a weekly quality assurance audit to
maintain consistency. We also plan to collaborate with local fashion institutions to provide internship
opportunities and foster talent.
Management and Organization
Rehim Stylish Ltd. will be led by the founder and CEO, who has 10 years of experience in fashion
design and business management. The management team will include heads of production, marketing, finance,
and human resources. Each department will have clearly defined responsibilities and reporting structures.
The organizational structure will be flat in the beginning to allow quick decision-making and flexibility.
As the business grows, we plan to adopt a more hierarchical structure to support expansion.
Key roles and responsibilities:
- CEO: Strategy, partnerships, and investor relations
- Production Manager: Oversee manufacturing and quality
- Marketing Manager: Lead promotions, social media, and customer engagement
- Finance Manager: Budgeting, accounting, and reporting
- HR Manager: Hiring, training, and compliance
Financial Plan
We estimate our initial capital requirement at $50,000, which will be used as follows:
- Equipment and factory setup: $20,000
- Raw materials and initial inventory: $10,000
- Marketing and branding: $5,000
- Website and e-commerce setup: $5,000
- Working capital and salaries: $10,000
Revenue projections:
- Year 1: $150,000 (Net profit margin: 10%)
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- Year 2: $250,000 (Net profit margin: 15%)
- Year 3: $400,000 (Net profit margin: 20%)
- Year 4: $600,000 (Net profit margin: 25%)
We plan to break even within 18 months and seek additional funding through grants, small business
loans, or investor equity in the second year for international expansion.
Our financial strategy emphasizes sustainability, with strict cost control and reinvestment of profits to
fuel growth.
Appendices
1. Product Sketches and Descriptions
2. Management Team CVs
3. SWOT Analysis
4. Market Research Charts
5. Three-Year Financial Statements (Projected Income Statement, Cash Flow, Balance Sheet)
6. Equipment and Machinery List
7. Legal Registrations and Licenses
8. Sample Marketing Materials
