Link: youtube
Questions 1-7: Choose the correct answer (A, B, C, or D) for each question.
1. According to the speaker, why are streaming service prices increasing?
A. To cover the costs of producing high-quality content.
B. To compete with traditional cable TV services.
C. Due to the rise of subscription sharing.
D. Because consumers demand better content at lower prices.
2. What is meant by the term "serial churners"?
A. People who subscribe to multiple streaming services permanently.
B. Consumers who frequently switch between streaming services based on
content preferences.
C. People who never unsubscribe from streaming services.
D. Subscribers who prefer ad-supported streaming plans.
3. What major change did Netflix implement in response to subscriber
growth issues?
A. It started offering more free content.
B. It introduced ad-supported plans.
C. It reduced the cost of subscriptions.
D. It began charging for password sharing.
4. According to the transcript, which of the following is TRUE about Hulu’s
strategy?
A. Hulu is the only streaming service that has used ads.
B. Hulu’s ad-supported tier has been the most profitable.
C. Hulu introduced ads because they were losing subscribers.
D. Hulu’s ad-free plans are more affordable than ad-supported ones.
5. What is a key reason for the increasing prices of streaming services?
A. The success of ad-supported plans.
B. The high cost of acquiring subscribers.
C. The need to pay for actors and directors.
D. The cost of building a library of content and competing with Netflix.
6. What do consumers who subscribe to multiple streaming services aim to
achieve?
A. To watch as much content as possible without considering costs.
B. To avoid paying for any service for an extended period.
C. To find a balance between costs and content availability.
D. To only pay for one service at a time.
7. What is the main point the speaker makes about the future of streaming
services?
A. Streaming services will become cheaper and more accessible.
B. Consumers may need to adapt their approach to managing streaming costs.
C. Streaming services will all move towards offering free content.
D. The popularity of streaming services will decrease in the next few years.
Answer Key:
1. A – To cover the costs of producing high-quality content.
2. B – Consumers who frequently switch between streaming services based
on content preferences.
3. D – It began charging for password sharing.
4. B – Hulu’s ad-supported tier has been the most profitable.
5. D – The cost of building a library of content and competing with Netflix.
6. C – To find a balance between costs and content availability.
7. B – Consumers may need to adapt their approach to managing streaming
costs.
Explanation:
Question 1: The price increases are driven by the costs of content
production and maintaining competitive content libraries.
Question 2: "Serial churners" are consumers who move between services
based on the content they want to watch at the moment.
Question 3: Netflix has started charging for password sharing to convert
shared accounts into paying ones.
Question 4: Hulu's ad-supported plans have been the most lucrative for
the company.
Question 5: The main reason for price hikes is the high cost of content
creation and competition with Netflix.
Question 6: Consumers are finding a way to balance the cost of
subscriptions with access to content.
Question 7: The speaker emphasizes that consumers will need to adjust
their strategy to keep up with the evolving landscape of streaming costs.
