Malaybalay City, Bukidnon 8700
Telefax (088) 221 2237 Telefax (088) 813 271
www.bsc.edu.ph buksucob.2016@gmail.com
COLLEGE OF BUSINESS
Hospitality Management Department
Research in Hospitality 1
Name/s: ____________________________ Section Code: _______________ Score: ________________
(CO1-SLO2) Business Issue Analysis Report: Hospitality and Tourism in Crisis or Transition
Instructions:
1. As a group you will choose one real-world business issue currently affecting a hospitality or tourism enterprise
(e.g., hotel, resort, travel agency, restaurant, airline, or tourism destination). Your group will analyze the issue using
existing publicly available data (social media trends, company press releases, customer feedback, market reports,
news, etc.).
2. Your group must write a Business Issue Analysis Report (max 1000 words) addressing:
Brief Profile of the Business or Destination
Description of the Identified Issue
Data Sources and Evidences (e.g., guest reviews, tourism statistics, local news)
Root Cause Analysis (tools like 5 Whys, Fishbone, SWOT optional)
Potential Implications (on operations, customer service, staffing, revenue, etc.)
Initial Recommendation or Response Strategies
BUSINESS ISSUE ANALYSIS REPORT (Sample)
Business Name: LushView Eco Resort
Address: Dahilayan, Manolo Fortich, Bukidnon
Business Type: Mid-range eco-resort offering glamping, organic farm tours, and zipline activities
Target Market: Local families and eco-tourists from Northern Mindanao
Description of In the last 8 months, the resort has experienced a decline in weekday bookings and a spike in 3-
Identified Issue star and below reviews on platforms like Google and TripAdvisor. Comments frequently
mention slow check-in processes, limited Wi-Fi access, and lack of evening food options. This
trend threatens LushView’s reputation and operational stability, especially during off-peak
periods.
Date Sources and Google Reviews (Jan–July 2025): Avg. rating dropped from 4.5 to 3.8 stars
Evidences TripAdvisor Discussion Forum: Complaints about slow service and poor internet
DOT Region X Mid-Year Report (2025): Noted a 10% regional increase in weekday
travel, suggesting LushView is underperforming compared to regional trends
Fishbone Diagram (cause-effect) approach
Root Cause People: Limited staffing during weekdays; one receptionist covers both check-in and
Analysis guest inquiries
Process: Manual check-in system without automated confirmation, causing delays
Technology: Weak Wi-Fi infrastructure and mobile coverage; no signal boosters
installed
Product: Lack of food service after 6 PM; guests must bring outside food or drive 20
mins to nearest eatery
Potential Customer Loyalty: Negative reviews may deter return visits and referrals
Implication Revenue Loss: Unused weekday capacity represents lost income opportunities
Brand Reputation: Inconsistent guest experience undermines the resort’s eco-luxury
promise
Malaybalay City, Bukidnon 8700
Telefax (088) 221 2237 Telefax (088) 813 271
www.bsc.edu.ph
Operational Strain: Lowbuksucob.2016@gmail.com
weekday income may result in future staffing cuts, creating a
cycle of poor service
Initial Adopt a Digital Check-In System: Streamline the process with QR-based check-ins and
Recommendatio automated room assignments
n or Response Invest in Connectivity: Install mesh Wi-Fi routers and mobile signal boosters
Strategies Introduce Light Evening Meals: Offer pre-order packed dinner options or partner with
local home-based food providers
RUBRICS
Criteria Excellent(10 pts) Proficient(8 pts) Developing(6 pts) Needs Score
Improvement(4 pts)
Clarity of The issue is clearly The issue is clear and The issue is somewhat The issue is vague or
Business Issue & defined, industry- relevant, with some clear but lacks full context unrelated to
Context specific, and well- context hospitality/tourism
contextualized
Use and Strong use of real- Data used is appropriate; Limited or basic use of Minimal or incorrect
Interpretation of world data; accurate interpretation is mostly data; interpretation is use of data;
Data and insightful clear general interpretation is
interpretation flawed
Analysis of Thorough and logical Good analysis with Basic analysis; lacks Superficial or unclear
Causes and analysis of causes and relevant causes and depth or logical flow analysis
Impacts implications impacts
Relevance and Solutions are practical, Recommendations are Recommendations are Recommendations
Feasibility of well-justified, and mostly relevant and general or lack full are vague,
Recommendation clearly linked to the explained connection to the issue unrealistic, or
s issue missing
TOTAL __ / 40
