B.
Situation Analysis:
● Does the company have a marketing team?
Our company does not have a full marketing team, but we have a dedicated
social media creator who manages our online presence. They focus on
creating engaging content and connecting with our audience to effectively
market our products.
● Does the business have high operational costs?
Our business operates with relatively high costs, primarily due to expenses for
rent, salaries, and maintaining quality food stocks. However, we focus on
managing these costs effectively while ensuring the highest standards for our
products and services.
● Does the company have consistent suppliers for the products?
Our company does not have consistent suppliers for our products, but we
carefully select trusted vendors to ensure the ingredients we use are of the
highest quality. This commitment allows us to provide fresh and delicious
meals that meet our customers' expectations.
● What are your plans for 2025? Do you plan on creating a new marketing
campaign or plan?
Our plans for 2025 is to participate more in food bazaars instead of just
marketing ourselves online.
● Do you have a plan to expand the business?
Not as of this moment
C. Product Review and Analysis:
● Do you have a plan to create a new product? We currently have new products
like sari-saring Pancit sa Bilao and Lani Meat-Salu-Chow.
● What are the top three best-selling dishes? What are the ingredients and best
description for them that would capture the customers’ attention?
Our top three best-selling dishes would have to be:
1. Uberload is a lugaw topped with tokwa, shredded chicken breast, goto,
egg, and a fan favorite, Bacon Bagnet. This lugaw was called “a warm
hug w fillings (feelings)” by our loyal customers as it is a hearty meal
that will leave you wanting for more.
2. Tapang Taal Silog and;
3. Lomi XPL are both cooked ala Batangas style and these two dishes
are sure to make your mouth water by the smell alone.
● What dishes would they recommend to the customers?
I would like to recommend our Mangkok Salu Set and our Anak ng Tokwa
and Porky Pig Sisig Seryes.
● Are there any seasonal factors that affect the demand for these dishes?
None
D. Competitive Analysis:
● Who are your main competitors, and what products or services do they offer?
Mainly food vendors near our area that sell rice meals and lugaw
● What are the things each competitor does well, and where do they fall short?
● What makes each competitor’s product or service special, and how do they
present their brand?
● How do competitors advertise and sell their products, and where can people
find them (like social media, websites, or stores)?
● What do customers think about your competitors compared to your product or
service?
● What are the things your business can take advantage of, and what
challenges or problems might you face based on what you learned about your
competitors?
E. Consumer Research:
● Does the restaurant have usual customers? What age bracket do they
belong?
Most of our customers are office workers or students, typically between the
ages of 18 and 60.
● Does the restaurant already have regular customers?
● What do customers usually order?
Most of the customers are office workers and students and they order lugaw
and/or silog since it doesn’t take too long to cook.
● Do customers usually dine solo or in groups? (Friends or families dining)
They mostly dine in groups
● Does the menu price cater all ages? (Ranging from students to workers?)
Yes
● Do customers give feedback on the food and/or the restaurant?
Yes. The feedback of customers help a lot especially when we first started
and even until now.
● Is the location of the restaurant accessible to the customers? Do they have
trouble finding the restaurant?
The location is indeed accessible but our restaurant is kind of hidden because
of the cars parked in front of it. So many of our now loyal customers
mentioned how our place is hidden in plain sight.
● Do customers usually prefer dine-in, takeout, or delivery?
Most prefer dine-in
F. Advertising Objectives:
● What platforms or social media have you used in the past for advertising, and
which ones are you using currently?
We are currently using both Facebook and TikTok. We also have a website
where you can see our menu and more details about our business.
● Were these platforms effective in achieving your business goals, such as
gaining customers, increasing brand awareness, or boosting sales?
Yes
● Do you have any plans or strategies for improving or diversifying your
advertising efforts in the future?
● What do you think is your primary goal for advertising your business? (Sales
growth or customer retention)
G. Target Audience:
● What demographic factors define your customers? (age, income, etc.)
● How does your customer typically discover your business?
Through Social Media and word of mouth
● What factors influence their purchasing decisions? (e.g., price, quality,
reviews, recommendations)
All of them
● Do you have different types of customers? If so, what are the key differences
between these groups?
● Where do your customers spend most of their time (at work, commuting,
home)?
● What motivates them to act? (e.g., discounts, exclusivity, quality, brand
loyalty)
