Berlin Guide
Explore a city known for its retail innovations and creative
food scene, where sustainability, convenience and ethical
consumption are key drivers
Local guide Lisa Schütz
06.24.25 - 4 minutes
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Need to know
Relevant for
Opportunities
Sustainable fashion, beauty and interiors
The German capital is moving towards a more
sustainable future, adopting an Eco- Vintage fashion and flea markets
Accountability mindset with vehicle-sharing
concepts and bike-only areas. This opens up 1990s retro and youthful clubwear
opportunities for eco-delivery services,
bringing food, fashion, beauty or healthcare to
Zero-waste and sharing food concepts
the customer door.
Berlin’s innovative ideas continue to flourish. Emerging art and street art
Within food and drink, zero-waste strategies, WGSN.com WGSN Original Image
food-sharing concepts, local beer brewers and
natural wine shops see demand. Hotels foster
community, bringing together locals and
visitors with creative bars and restaurants.
Sustainable sports brands pop up and organise
running events with coffee spots to create a
healthier community spirit within the city.
STEPIC forecasts: Environment: Climate
Changed, Society - We & Me, Politics - Sharing
the Stage, Industry - Protective & Open,
Creativity - Play Power
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Proof points
Neuzwei Michelberger Hotel Wilmina Brot
The vintage shopping market has been steadily growing in Seasonal and sustainable food often focuses on shared food Multiple bakeries all over the city offer conscious baking
Berlin, with stores in nearly every district of the city. While vintage concepts. Small neighbourhood-friendly restaurants create methods, mostly based on sourdough and community-minded
chain HUMANA has several locations, it’s the smaller shops with awareness through transparent supply chains. Key players are spaces. There is Sofi Bakery, FREA and ACID in Mitte, La Maison,
their unique concepts that stand out: Neuzwei, JOO STORE or The otto, Barra or BERTIE. JAJA and Michelberger even have their own Albatross and KEIT in Kreuzberg, Gorilla and Das Brot der frühen
Good Store, alongside the Sunday flea markets farms and gardens outside of Berlin, open for everyone to visit Jahre in Neukölln and Domberger and Wilmina in Charlottenburg
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Key events
Berlin Fashion Week: June 30 - July 3
INNATEX: July 19-21
Berlin Biennale: June 14 - September 14
Berlin Art Week: September 10-14
When to visit
Visit in spring, when the city is in full bloom and people gather outside, especially for
Gallery Weekend (end of April), and in summer from July to September, when Fashion
Week and Berlin Art Week take place.
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Map
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WGSN CxC Berlin recommendations
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Key areas
WGSN Original Image WGSN Original Image WGSN Original Image Bikini Berlin Tip Berlin
Kreuzberg - Neukölln Mitte Wedding Charlottenburg Prenzlauer Berg
These hip, youthful districts The city’s core hosts upscale Wedding is an up-and-coming Also called Centre West, this is This picturesque destination is
border the Spree River. They are boutiques, indie labels, chain but still mostly undiscovered the former core of West Berlin. home to many families. Explore
home to flea markets with stores, department stores and district. Special restaurants like Department store KaDeWe is on it for antique markets, kidswear,
clubwear, vintage shops, one-off malls. The eateries are great for Julius have settled here, and the the Ku’damm shopping upscale beauty and fashion.
boutiques, small galleries and spotting stylish people on the so-called Sprengelkiez area is boulevard, which is lined with Once called Casting Allee, as
many restaurants and bars. Visit cobblestones around flourishing with great food and designer boutiques and chain people often showed off their
for a vibrant, independent street Münzstrasse. Head to bar concepts. flagships. This large retail district outfits here, shopping street
scene. Mulackstrasse for local designer has undergone a renaissance Kastanienallee is a hotspot for
boutiques. through additions like the Bikini contemporary and sustainable
Berlin concept mall. fashion.
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What’s new
Klättermusen
Klättermusen
Alte Schönhauser Straße 32A, 10119 Berlin - Mitte
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Jimmy Fairly
Pinci
Jimmy Fairly Große Hamburger Straße 42, 10115 Berlin -
Münzstraße 22, 10178 Berlin - Mitte Mitte
@romeosberlin
Romeo’s
Lausitzerstraße 47, 10999 Berlin - Kreuzberg
@plutoberlin
Berlin.de Stoke
Pluto
Die Tankstelle Kastanienallee 27, 10435 Berlin - Prenzlauer Stoke
Bülowstraße 18, 10783 Berlin - Schöneberg Berg Lindenstraße 34-35, 10969 Berlin - Kreuzberg
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Retail: fashion
Stores feature rental concepts and a sustainable, hyperlocal ethos.
White Label Project Andreas Murkudis
Highsnobiety
WLP Flagship Store (NEW) Andreas Murkudis
Kleine Hamburger Straße 15, 10117 Berlin - Mitte Highsnobiety Potsdamer Straße 81, 10785 Berlin
White Label Project (WLP) is a concept store, community and Unter den Linden 40, 10117 Berlin Andreas Murkudis has three luxury shops on the same street.
service platform for impact-led design brands and artists Highsnobiety’s first flagship store includes fashion brands, lifestyle Store 81 is a fashion concept, Store 77 is a furniture shop
worldwide. This is its first flagship store goods and beauty products and Store 98 is a fully furnished flat
On Store
@ganni @voostore
On Store
GANNI Voo Store and Voo Space Neue Schönhauser Straße 19, 10178 Berlin
Rochstraße 1, 10178 Berlin Oranienstraße 24, 10999 Berlin The two-floor store contrasts its connection with nature and
7The colourful, eye-catching flagship store for the sustainability- Voo Store is a long-established design store with a new art space technology through its wall-and-brick interiors and full product
focused Danish brand, GANNI in Kreuzberg range, from hiking wear to marathon gear
Retail: lifestyle and interiors
@hayberlin
HAY BERLIN
Torstraße 42, 10119 Berlin
Quality furniture, accessories and lighting in a new location in the
modern Suhrkamp building
Obscure Objects
@objekteunserertage obscure objects
Weserstraße 24, 12045 Berlin - Neukölln
OBJEKTE UNSERER TAGE A Berlin-based studio founded in 2023,
Ohlauer Straße 42, 10999 Berlin - Kreuzberg offering unconventional design and holistic
A local design studio creating functional furniture that is sustainably produced in Europe experiences
Bolia
BOLIA
Münzstraße 14-16, 10178; Chausseestraße 1, 10115
Fasanenstraße 31A, 10719 Berlin
With two stores in Mitte and one in Charlottenburg, BOLIA is an
important design presence in Berlin
@patina.berlin WGSN Original Image WGSN Original Image
8Patina ANOTHER JUNE LIVING BERLIN
Immanuelkirchstraße 4, 10405 Berlin Anklamer Straße 39/40, 10115 Berlin - Mitte Kantstraße 17, 10623 Berlin
Patina is known for its refurbishment of design classics by furniture manufacturers Vitra, Curated vintage furniture and Discover the city’s home for interior design, with 40 stores in one
Key category retail: vintage
Retailers target consumers of all ages, styles and price ranges.
@the_good_store_berlin
@nk_flohmarkt
The Good Store WGSN Original Image
Pannierstraße 31, 12047 Berlin NK Flohmarkt
In this minimalistic store, carefully selected contemporary Kranoldplatz, 12051 Berlin JOO STORE
designer clothing is complemented by jewellery, cosmetics and This flea market attracts a hip crowd. Find garments from the Hobrechtstraße 28, 12047 Berlin
goods by Berlin-based brands 1980s to 2000s, local labels, food, cocktails and live music Y2K and ’90s vintage and local designers curated for all genders
@hardt_store WGSN Original Image
@neuzwei
HARDT YUMMY Vintage
Neuzwei Dieffenbachstraße 52, 10967 Berlin Gormannstraße 19A, 10119 Berlin (NEW) and Bürknerstraße 12,
Weserstraße 53, 12045 Berlin - Neukölln This high-quality secondhand design store stands out from 12047 Mitte + Neukölln
9Neuzwei offers designer clothing in excellent condition established labels and younger brands Curated ’90s and Y2K vintage and local designers for all genders
Key category retail: eco green
Berlin embraces sustainable ideas, from circular fashion to rental concepts.
Loveco
Dear Goods Loveco
Körtestraße 14, 10967 Berlin La Bande Berlin
DearGoods Eisenacher Straße 36/37, 10781 Berlin
Rosenthaler Straße 19, 10119 Berlin and Schivelbeiner Straße 34, Sonntagstraße 29, 10245 Berlin La Bande
10439 Berlin Kreuzberg, Schöneberg, Friedrichshain Grosse Hamburger Strasse 31, 10115 Berlin
Explore the first concept store for fair, vegan and sustainable A fair fashion shop with more than 80 brands and three stores in The local fashion label uses a sustainable method to create silk
contemporary clothing for men and women in Germany Berlin items for women
@moeon_berlin @ofttworld @merzbschwanen
MOEON Oftt Merz b. Schwanen
Dieffenbachstraße
10 12, 10967 Berlin Rosa-Luxemburg-Straße 23, 10178 Berlin Gormannstraße 25, 10119 Berlin
MOEON sells popular brands like About Arianne, Baserange, Rita A sustainable collection of 10 wardrobe staples, with a focus on This fashion company still produces garments on authentic 1920s
Row and Veja mindful consumption and conscious designs loop-wheelers using organic materials
Brands to know
Designers shape the cool mood of the city with more ethical and inclusive concepts.
@malaikaraiss @gmbh_official @haderlump.berlin @032c.readytowear Vertere
MALAIKARAISS GmbH Haderlump 032c Vertere
This long-standing local fashion Influenced by the futuristic A fashion label with a strong This magazine reflects the pulse A Berlin-based contemporary
label creates sophisticated yet clubwear of the ’90s, GmbH uses focus on sustainable clothing in of Berlin. It also creates a fashion brand, founded and run
casual ready-to-wear garments leftover fabrics and reuses old high fashion. fashion collection called 032c by a collective and local DJs and
and accessories. clothes. Apparel. designers.
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Food and drink
Outdoor eateries, artisanal bread and sharing plates continue to thrive.
@chateauroyalberlin
Restaurant Château Royal
Mittelstraße 41-44, 10117 Berlin
Château Royal hotel’s restaurant and bar offer a distinctive,
sophisticated home-away-from-home interior for gatherings of
all sizes
@sofithebakery
Casa Camper
Sofi
Basta Bar (NEW) Sophienstraße 21, 10178 Berlin
Weinmeisterstraße 1, 10178, Berlin - Treptow Sustainable treats can be enjoyed in a
An all-day eatery in the famous shopping district around Weinmeisterstraße at Casa beautiful backyard with wooden furniture
Camper painted in this bakery’s signature red hue
@julius.ernst.berlin
Julius
Gerichtstraße 31, 13347 Berlin
The well-designed restaurant offers breakfast and lunch options
at weekends and dinner menus in the evening. It cooks locally
and responsibly
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@bertieberlin
@michelbergerrestaurant @trio.berlin
BERTIE (NEW)
Michelberger Trio
Schwedter Straße 13, 10119 Berlin -
Warschauer Straße 39–40, 10243 Berlin Linienstraße 13, 10178 Berlin
Prenzlauer Berlin
This hip hotel restaurant offers hearty, sustainable, seasonal fare, including produce from Trio serves traditional German food with high-quality produce in
An NYC-style bistro with seasonal food and
its farm just outside the city an open and warm atmosphere
a welcoming atmosphere
Culture
Must-visit arts and culture spaces for inspiration and research.
Fotografiska Berlin c/o berlin @spruethmagers
Fotografiska Berlin C/O Berlin Sprüth Magers
Oranienburger Straße 54, 10117 Berlin - Mitte Hardenbergstraße 22-24, 10623 Berlin Oranienburger Straße 18, 10178 Berlin
The new photography museum includes a restaurant, two bars, a Explore contemporary photo exhibitions with a focus on society The international gallery shows contemporary and futuristic art in
cafe and a bakery, each well worth a visit and fashion a beautiful space in Mitte
@boroscollection Pace Gallery
@kwinstitutefcontemporaryart
Boros Bunker Die Tankstelle (NEW)
Reinhardtstraße 20, 10117 Berlin - Mitte Bülowstraße 18, 10783 Berlin KW Institute for Contemporary Art
Boros Bunker presents an annual exhibition of upcoming artists, Pace Gallery and Galerie Judin have reopened the Tankstelle, Auguststraße 69, 10117 Berlin
showcasing works ranging from classical painting to installations formerly a gas station, now showcasing international Discover contemporary art, design and fashion exhibited across
and digital art
13 contemporary art several floors in lively Auguststraße
Further research
STEPIC Strategies 2027: STEPIC Strategies 2027: STEPIC Strategies 2027: Munich: Discovery City STEPIC Strategies 2027:
Environment – Climate- Society – We & Me Technology – Wise Tech Creativity – Play Power
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