Datc:
Prilna) tbategies and
condtderatlons,approahes
Cat Comjetitlarn based atciny
tt INTRODUCTION
Brtcing)
thl
and ematlon ane CORE ELEMENTS
markttina max t agaicultwa
Lecause a s t e t u i i n laduct
cohmoditie
anicuilhual
puahaale dma.
suppliey aleing nonattonal thalces
K ankt icienc
kentamance.
t PRICING STRATERGIES
Picin atates) io the delibeate
Chaice ah nicaa cbjctines and
haleecOes caata , manae acaeenalit
and achiene manket Geals
Date: L_Page no: 2]
CoST- PLUS ’ add a mangin to wnit cnat
(comnon fo pocessed badu cta).
TARGET- ReTURN pice aet te achiene
takget ynafit nat on inuested capiad.
CoMPETITIDN - BASED ’ iet puices elatiue
te contites evailiay bacte
- commooliie
SeASONAL .PEAK tighen pices ta atb
PENETRATION SKMMINGhoglad
"wae adoled eradti
VALUE - BASED ’ Bice based om keiceiad
CendeY
PRICE DIS CRIMINATTON’ leeo in dome
Aerices
t PROMOTiON STRATE GTES
Bhematian in agaultue aimi tu
inte fea suad andaclitat transachi
- ketubon eeduces tades andt
Cenane
Datc: 1 Page no: 3)
Aey oemationel toals ineudles
ExTeNSLON AND_ DEMoNSTRATTON PROG RAM
ield demntatien a imroed
watieta kiatieidu aafehyy et.
ADvERTISTNG (PRTNT, RADTCo, DIGITAL).
PESONAL DEALING NETWoRK.
Tmpatant to tnactorta, eumsy h
PACKAGTINGy hABELTNG AND BRAND*NG
Vale cadded aaduct Acly on labelinq
tis commnicate quali FsSAI).
PART#RNSHTPS
PUBLTCITY AND
Lies usuith ouemment
NGO'S to geacs consmens'
DTGITAL PROMOTTON AND E-MARKeTING:
Mabili tpps euy online marketklace
Bameten sthateicas thaulo acflact
literaca2 acces ta media, uat
in nettuiau and asnishakilit
perishabilit a the
pasuct
Datc: / Page no: 4)
f PRTCCNG CONSTDERATLON
while ducidin? biice, aqikuaint wenas,
- m a i s ione must
e andJamrs'nganisdiene mat
uik
"CoST'STRUCTURE.
" DeMAND ELASTT(TTY
SEA SONA BILETY PeRrSHABILL TY
" MARKET STRUTURE cOMPETTTION
" GOUEENMENT PoLTCTES & PRTCES
" TRANSACTIO N CoST 8 PRICE SPREA D
"QOALITYGRA DENG BSTANDARDS
"SiORAG e AND CRE DIT AVAILABILITY
" pROCESSING, AND VAUe ADDITION
" RISK AND UNceRTAINITY
* PRICING APPROACHES.
)CoST-BASED PRICTNG
Cost- baed priciny ata þimarily key?
unit clet ît io dtaaigt7onuane and
Comnon Cosat- Bosed mthe da -
Date: / 5)
Page no:_.
Pie nit Coat (ve+ allocated Fc)+ Markup
Examle Caleulaes
’A uillaye aeed pack poceaOM
" Variabu csat þes Soky = 200
50 bag
Allocated tixed caat cuat (*6 2-5)
25/
Pu 200tso t62S=
Ihee ae athen methao
thenmetha
* Maxginay cet puicins?
* Brca-euen iing
2)COMPeTI TTON- BASED PRICING:
Competitin based kaieing
lcin? set
aho
pices
fnaon
elatiue
Hate
t cotnyotitei pais xath than
intna cist 1n manyy aqi
Commadies ike haine llee the
demand
txamplesttaes in a lacal mani
obies wholesale atato aiee
the
to attk fulk
altnatuel a
asatdodjatotechitsma
Date: / / Page no:
6)
Ht CONCAUSTON.
Picina3faomation inAasicutue
maitu Aequie balancina intenal cuat
with tena! manket aignal
Comptiton Bascd fretny dut iacncta'
Bmatien Strateaies -lom 1eeld dlemastratien
to Llandin? c ceht bndiicns
heuad based plumim picina?
aceepted
TMP2OVÇ RETORN 44 MARAAT AcCESS.
