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Doc5 - Principles of Design

The document outlines key principles of design that artists use to create visually appealing artwork, including balance, harmony, emphasis, proportion, rhythm, movement, and unity. Each principle contributes to the overall effectiveness of a piece by guiding the viewer's eye and enhancing the message conveyed by the artist. Techniques such as contrast and repetition are highlighted as methods to capture attention and improve visual appeal.

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0% found this document useful (0 votes)
29 views4 pages

Doc5 - Principles of Design

The document outlines key principles of design that artists use to create visually appealing artwork, including balance, harmony, emphasis, proportion, rhythm, movement, and unity. Each principle contributes to the overall effectiveness of a piece by guiding the viewer's eye and enhancing the message conveyed by the artist. Techniques such as contrast and repetition are highlighted as methods to capture attention and improve visual appeal.

Uploaded by

Doge
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Principles of Design

Artist can create artwork that


will amaze people and get
good publicity, hopefully
bene ting the artist.

Not all work needs to have


a lot of these principles but
almost all of them have at
least one, even abstract art
or optical illusions use two or more to create an image that attracts the
viewer’s eyes and makes their eyes want to look at it.

https://uxdesign.cc/principles-of-design-importance-9de65d53682c?gi=3350bf4966cc

Balance
This refers to the use of artistic elements such as
line, texture, color, and form in the creation of
artworks in a way that renders visual stability.

Symmetrical - occurs when you have two


identical sides of a design with a central point of
axis

Asymmetrical - a form of symmetry in which the


two sides of a picture or object are different but
are visually balanced. They are visually equal
without being identical. Most modern art is
asymmetrical.
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Harmony
This refers to how well all the visual elements work
together. Elements that are in harmony should have
some kind of logical progression or relationship. This
also creates unity by stressing the similarities of
separate but related parts.

Emphasis
This refers to the principle of creating a focal
point to make a certain element stand out.
Using emphasis in art is important because it
communicates the artist's message to the
viewer. While artists often wish for their
viewers to see their artwork as a whole, they
may also consider a speci c element to be
the most important aspect of the piece. They
may show their viewers which part of their
work is most important by implementing
contrasting techniques, which can create one
or more areas of emphasis.
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Proportion
The relation based on size between parts or
objects within a composition. It organizes and
arranges their structural elements, together
with balance, unity, rhythm, and emphasis. It is
the size relationship between two or more
objects. It can be how the parts t together to
make a whole.

Rhythm and
Movement
Repetition in design can work in a number of
different ways. Having repeating design
elements within work is not inherently a awed
approach. Rather, repetition allows for a single
point to be repeated numerous times throughout. One
of the examples that can clarify the principle of
repetition is the set of stairs: each step is individual, but
is repeated with similar size/shape in a sequence to
form the stairway itself.
Movement is the path the viewer’s eye takes through the
work of art, often to focal areas. Such movement can be
directed along lines, edges, shape, and color within the
work of art.
fi
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Unity
This is the underlying structure that makes the art to
object seem complete or whole. It uni es all other
principles within a piece of work, allowing each
individual element to coexist with one another to form
an aesthetically pleasing design. Ultimately, unity is
what gives a design the appearance of cohesiveness
despite its internal components differing in scale,
contrast, or style.

The principles that you can use to make


your image stand out and catch other
people’s eyes are ones like:
contrast, the center of interest, repetition, and
rhythm.
While ones that help make your image
more visually appealing are ones like:
harmony, the direction of movement, and
balance.
fi

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