Accommodation Operations and Management

Task Performance 01

The current status of Accommodation

MEMBERS:
Bestudio, Majadel Marie
Bolon, Dona Marie
Borre, Steffi Marie
Cerna, Jimbeth D.
Tano, Norelyn
Tuazon, Mia Karylle

Submitted to:
Aguhayon, Christine
Accommodation in the Philippines
The Accommodation sector in the Philippines is an important component of the country’s tourism and
economic infrastructure. It composed of a wide range of establishment from luxury hotels to budget-
inns, resorts to hostels, that serves both domestic and international travelers

Over the past decades, the accommodation industry has grown in response to increasing tourist arrivals
and the expansion of travel related industries. As of the recent years, places like Metro Manila, Cebu,
Boracay, Davao, and Bohol has become the key hubs for hotel and resort development.

In particular, a growing demand for flexible accommodations such as condotels, Airbnb rentals and
branded residences have grown catering to both leisure and business travelers, including long stay guest.

Despite the challenges from the COVID-19 pandemic, the Philippine accommodation industry has been
recovering greatly, part of it was because they took into account the negative impact of the pandemic
through the adoption of stricter health and safety standard, digital transformation and they now offer a
variety of accommodation to meet changing traveler preferences.

What current events have greatly influenced the accommodation industry in the Philippines?
There are numerous events that will or have greatly influenced the accommodation industry in the
Philippines. One of the biggest developments for the Philippine tourism and accommodation industry is
that the country is set to host the ASEAN Summit in 2026. This was confirmed by President Ferdinand
Marcos Jr. during a previous ASEAN meeting in Jakarta, where he officially announced that the
Philippines is ready to take on the role of ASEAN chair that year (Philippine News Agency, 2023).

Well, hosting the ASEAN Summit means thousands of foreign delegates, heads of state, business leaders,
and international media will be flying into the Philippines. Events like this don’t just happen in a single
day. There are planning meetings, cultural showcases, side conferences, and official dinners, all of which
require high-quality accommodations, venues, and hospitality services.

So naturally, this puts a spotlight on the country’s hotel and tourism sectors. It’s a chance for the
Philippines to showcase its best hotels, venues, and cultural experiences on the world stage — and also a
great opportunity for developers to build new properties and upgrade existing ones in preparation for
the event.

This is where the MICE sector which stands for Meetings, Incentives, Conferences, and Exhibitions
becomes especially important. It plays a major role in driving hotel demand, especially from business
travelers who tend to stay longer, spend more, and often return later with family or colleagues. With
both the ASEAN Summit and the ASEAN Tourism Forum scheduled for 2026, experts expect a surge in
both short-term and long-term accommodation needs across the country.

This rising demand is putting pressure on the hotel industry to step up and meet global standards—not
just in big cities like Manila and Cebu, but also in emerging hubs that could host side events and regional
meetings. Places like Clark, Iloilo, and Davao are being looked at as potential MICE locations, which is
encouraging developers to invest in new hotels and upgrade local infrastructure outside Metro Manila
(Business Mirror, 2024).
What is the Governments role on those events?

The government plays a very important role in making sure events like the ASEAN Summit go smoothly.
First, they help prepare the country by improving tourism infrastructure, such as building new hotels or
upgrading existing ones, and making sure there are enough good places for guests to stay. They also
create policies and programs like the Philippine Hotel Industry Strategic Action Plan (PHISAP) that
encourage businesses to invest in hotels and tourism services.

During the event, the government coordinates security, transportation, and hospitality services to ensure
everything runs safely and efficiently. They also promote the country internationally, showing off the
best hotels, culture, and tourist spots to visitors. This helps attract more travelers even after the event is
over.

In addition, the government often offers incentives or financial support to hotel developers and tourism
businesses to encourage growth in the sector. They also work to make tourism more sustainable and
inclusive, meaning they try to protect the environment and help local communities benefit from tourism.

So basically, the government acts as a planner, promoter, supporter, and regulator to help the
accommodation industry and the whole tourism sector succeed during these big events.

What do you recommend to boost the accommodation industry in the Philippines further, considering
its current status?

To help the accommodation industry in the Philippines grow, the country should improve its marketing
by using social media and online ads to attract more travelers and show off the beautiful hotels, resorts,
and unique experiences available. At the same time, adopting new technologies like easy online booking
systems and contactless check-ins can make stays safer and more convenient, especially after the COVID-
19 pandemic. However, one challenge is that the country might become too dependent on tourism,
which can be risky if another crisis happens. It’s also important that tourism growth doesn’t harm the
environment. To keep tourism sustainable, hotels and resorts should focus on eco-friendly practices like
saving energy, reducing waste, and supporting local communities. This way, the accommodation industry
can continue to grow without hurting the earth or the special places that make the Philippines unique.

References:
Manila Bulletin. (2024, September 18). Philippine hotel industry investing P250 billion for 40,000 rooms
https://mb.com.ph/2024/9/18/philippine-hotel-industry-investing-p250-billion-for-40-000-rooms
Philippine News Agency. (2024, October 16). PH eyes 456K rooms, ‘globally competitive’ hotel sector by
2028.
https://www.pna.gov.ph/articles/1235666
BusinessMirror. (2024, April 22). Alarming rise of hotel rates threatens growth of PHL tourism industry.
https://businessmirror.com.ph/2024/04/22/alarming-rise-of-hotel-rates-threatens-growth-of-phl-
tourism-industry
Philippine News Agency. (2023, September 5). PBBM announces PH 2026 ASEAN hosting.
https://www.pna.gov.ph/articles/1209280