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Target Customers

The document outlines target customer demographics for bTaskee, identifying busy professionals and elderly individuals as primary and secondary customers, respectively. It highlights their preferences for convenience, reliability, and quality in cleaning services, as well as the importance of sustainable practices and customer feedback in bTaskee's value model. The proposed value model emphasizes eco-friendly cleaning products and subscription plans to enhance customer satisfaction and loyalty.

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Xuân Mai Trần nguyễn
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7 views5 pages

Target Customers

The document outlines target customer demographics for bTaskee, identifying busy professionals and elderly individuals as primary and secondary customers, respectively. It highlights their preferences for convenience, reliability, and quality in cleaning services, as well as the importance of sustainable practices and customer feedback in bTaskee's value model. The proposed value model emphasizes eco-friendly cleaning products and subscription plans to enhance customer satisfaction and loyalty.

Uploaded by

Xuân Mai Trần nguyễn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Target customers

Primary Customers - Busy Secondary Customers -


Professionals Elderly Individuals
Seeking Assistance
Demographics  Age: 25-55 years old  Aged 65 and older
 Gender: Both male and  Gender: Both male and
female female
 Income: Middle to  Income: Varied income,
upper-middle class often rely on pensions
income  Location: Hanoi (Long
 Location: Hanoi (Long Bien, Tay Ho); Ho Chi
Bien, Tay Ho); Ho Chi Minh City (especially in
Minh City (especially in Go Vap and Tan Binh
Go Vap and Tan Binh district)
district)
Psychographics  Value convenience,  Value reliability and
quality, and reliability thoroughness.
 The active lifestyle  Focus on comfort and
requires time-intensive safety.
work with machining
equipment.
 Users should base their
purchasing decisions on
digital customer
feedback.
 Cleaning professionals
want a neat home
environment while
saving time on their
daily cleaning duties.
Behaviors  Customers prefer  The facility needs deep
cleaning services to cleaning apart from
operate on a weekly or usual scheduled
biweekly basis. maintenance services.
 Customers will remain  The search for services
dedicated to brands that depends on family
fulfill their quality suggestions.
standards.
 These users frequently
use social media
platforms while showing
interest in home care
material.
Sociology  Professional members  Engage in community
form their networks in activities.
urban environments.  These groups combine
 Social activities members who belong to
designed for efficiency both senior and diverse
form an important age groups.
component of their
social lifestyle.
Insight  Seek reliable, high-  Individuals with this
quality services. personality type select
 Prioritize convenience assistance following
and time savings. respect for their
 Responsive to independence as well as
technology-driven their dignity.
solutions  Individuals in this group
demand help to sustain
their accustomed way of
life.

Proposed Value Model

The bTaskee value model includes three essential elements which create superior market
competition in Housekeeping services. bTaskee addresses environmental consumers who care
about wellness and ecology by promoting sustainable cleaning products alongside eco-
conscious practices. The brand stands apart from competitors because of its sustainable
practices and environmentally friendly cleaning products which match present-day consumer
interests. The launch of subscription plans lets customers get regular cleaning services
through a streamlined approach that saves their time and decreases their costs for consistent
service delivery. Through feedback reception channels bTaskee can modify their service
portfolio by tracking shifting customer demands and maintain customer loyalty and
engagement. These specific strategies combine to build a comprehensive value proposition
that maintains customer satisfaction levels while keeping clients for long periods and making
bTaskee the leading force in cleaning services.

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