PRESBYTERIAN UNIVERSITY OF EAST AFRICA
P.O. Box 387-00902, Thogoto, Kikuyu Kenya. Phone 0723 799 904
website. www.puea.ac.ke Email. info@puea.ac.ke
email. kivindac@gmail.com Tel .0742295841
RESEARCH METHODS
Purpose: To enable the learner come up with researchable problem, collect data, analyze and
write research project report.
Expected Learning Outcomes
By the end of this course, the learner should be able to:
a) Identify research topic that is relevant and in line with the current issues in
their fields of study.
b) Develop a quality research proposal in line with the set standards
c) Explain on the different methods and techniques of data collection and
analysis and application of the one suitable for their study.
d) Present their proposal and research report
Course outline
Duration: 10 Weeks
Week 1: Introduction to Research
History and importance of research
Types of research (qualitative, quantitative, mixed methods)
Research ethics and integrity
Formulating research questions and hypotheses
Week 2: Research Design and Measurement
Research design (exploratory, descriptive, experimental)
Variables: Independent, dependent, control
Measurement scales (nominal, ordinal, interval, ratio)
Reliability and validity in research
Week 3: Sampling and Data Collection
Sampling techniques (random, stratified, cluster, convenience)
Sample size determination
Primary vs. secondary data sources
Survey design (questionnaires, interviews, observational methods)
Week 4: Scaling Techniques and Experiments
Attitude scaling (Likert, Semantic Differential, Guttman)
Experimental vs. non-experimental research
Simulation in research
Case study research
Week 5: Data Processing and Statistical Software
Introduction to statistical tools (SPSS, R, Excel, Python)
Data coding, cleaning, and transformation
Descriptive statistics (mean, median, mode, SD, variance)
Data visualization (graphs, charts, tables)
Week 6: Statistical Inference and Hypothesis Testing
Probability distributions (normal, binomial)
Confidence intervals and significance levels
Parametric tests (t-test, ANOVA)
Non-parametric tests (chi-square, Mann-Whitney U)
Week 7: Correlation and Regression Analysis
Pearson and Spearman correlation
Simple and multiple linear regression
Interpretation of regression outputs
Applications in different fields (business, social sciences, health)
Week 8: Advanced Analytical Techniques
Time series and trend analysis
Cluster analysis (grouping data)
Factor analysis (dimension reduction)
Brief introduction to predictive modeling
Week 9: Model Building and Simulation
Basics of stochastic models
Monte Carlo simulation
Decision-making models
Applications in finance, operations, and social sciences
Week 10: Research Communication and Reporting
Structure of a research report (abstract, literature review, methodology, results,
discussion)
Writing for academic vs. industry audiences
Effective presentation of findings (visuals, executive summaries)
Final project presentations and peer feedback
REFERENCES
1. Research Design & Methodology
o Creswell, J. W., & Creswell, J. D. (2023). Research Design: Qualitative,
Quantitative, and Mixed Methods Approaches (6th ed.). Sage.
Covers all research paradigms, ethics, and writing proposals.
2. Statistics & Data Analysis
o Field, A. (2018). Discovering Statistics Using IBM SPSS Statistics (5th ed.). Sage.
Hands-on guide to statistical tests with software examples.
o Moore, D. S., Notz, W. I., & Fligner, M. A. (2021). The Basic Practice of
Statistics (9th ed.). W.H. Freeman.
Foundational stats for beginners; avoids heavy math.
3. Survey Design & Sampling
o Fowler, F. J. (2013). Survey Research Methods (5th ed.). Sage.
Best practices for questionnaires, interviews, and sampling.
4. Advanced Analytics & Modeling
o Tabachnick, B. G., & Fidell, L. S. (2019). Using Multivariate Statistics (7th ed.).
Pearson.
Covers regression, factor analysis, cluster analysis, etc.
o Hyndman, R. J., & Athanasopoulos, G. (2021). Forecasting: Principles and
Practice (3rd ed.). OTexts.
Free online book on time series and forecasting
(https://otexts.com/fpp3/).
5. Data Visualization & Reporting
o Tufte, E. R. (2001). The Visual Display of Quantitative Information (2nd ed.).
Graphics Press.
Classic text on effective data visualization.
o Booth, W. C., Colomb, G. G., & Williams, J. M. (2016). The Craft of Research (4th
ed.). University of Chicago Press.
Step-by-step guide to academic writing and structure.
Bonus: Free Online Resources
OpenIntro Statistics (https://www.openintro.org/book/os/)
o Introductory stats with R examples.
R for Data Science (https://r4ds.had.co.nz/)
o Free book on data analysis using R (Wickham & Grolemund, 2017).
Why These Books?
Comprehensive: Cover all topics from Week 1 (research basics) to Week 10 (reporting).
Interdisciplinary: Applicable to social sciences, business, health, and STEM.