Cultural Anthropology Appreciating Cultural Diversity Conrad Kottak Digital Version 2025
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CULTURAL
ANTHROPOLOGY
Appreciating Cultural
Diversity
CONRAD
PHILLIP
K O T TA K
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Also Available from McGraw-Hill by Conrad Phillip Kottak Anthropology:
Appreciating
Human Diversity,
16th ed. (2015)
Window on
Humanity:
A Concise
Introduction to
Anthropology,
6th ed. (2014)
Culture,
2nd ed. (2014, with
Lisa L. Gezon)
On Being
Diferent:
Diversity and
Multiculturalism
in the North
American
Mainstream,
4th ed. (2012, with
Kathryn A. Kozaitis)
Assault on
Paradise: The
Globalization of
a Little Community
in Brazil,
4th ed. (2006)
SIXTEENTH EDITION
The Internet addresses listed in the text were accurate at the time of publication. The inclusion of a website does not
indicate an endorsement by the authors or McGraw-Hill Education, and McGraw-Hill Education does not guarantee the
accuracy of the information presented at these sites.
www.mhhe.com
contents in brief
List of Boxes xvi
About the Author xviii
Preface xix
PA R T 1 Introduction to Anthropology
1 WHAT IS ANTHROPOLOGY? 1
2 CULTURE 20
3 METHOD AND THEORY IN CULTURAL ANTHROPOLOGY 39
v
List of Boxes xvi
About the Author xviii
Preface xix
1 What Is Anthropology? 1
INTRODUCTION TO ANTHROPOLOGY
General Anthropology 6
Cultural Forces Shape Human Biology 6
The Subdisciplines of Anthropology 7
Cultural Anthropology 7
FOCUS ON GLOBALIZATION: World Events 8
Anthropological Archaeology 8
Biological, or Physical, Anthropology 9
Linguistic Anthropology 10
Anthropology and Other Academic Fields 11
Cultural Anthropology and Sociology 11
Anthropology and Psychology 11
Applied Anthropology 13
vi
2 Culture 20
UNDERSTANDING OURSELVES 21
What Is Culture? 21
Culture Is Learned 22
Culture Is Symbolic 23
Culture Is Shared 24
Culture and Nature 24
Culture Is All-Encompassing 24
Culture Is Integrated 24
Culture Is Instrumental, Adaptive, and
Maladaptive 25
Culture’s Evolutionary Basis 25
What We Share with Other Primates 26
Culture Clash: Makah Seek
APPRECIATING DIVERSITY:
How We Difer from Other Primates 26 Return to Whaling Past 32
Universality, Generality, and Particularity 27 Mechanisms of Cultural Change 34
Universals and Generalities 27
Globalization 34
Particularity: Patterns of Culture 28
Globalization: Its Meaning and Its Nature 35
Culture and the Individual: Agency and Practice 29
Summary 36
Levels of Culture 29
Key Terms 37
Ethnocentrism, Cultural Relativism,
and Human Rights 30 Critical Thinking 37
UNDERSTANDING OURSELVES 40
Contents vii
Survey Research 47 Science and Determinism 56
Doing Anthropology Right and Wrong: Ethical Culture versus the Individual 56
Issues 48 Symbolic and Interpretive Anthropology 57
The Code of Ethics 49 Structuralism 58
Anthropologists and Terrorism 49 Processual Approaches 58
Theory in Anthropology over Time 50 World-System Theory and Political
Economy 59
Unilinear Evolutionism 51
Culture, History, Power 59
Historical Particularism 52
Functionalism 53 Anthropology Today 60
Configurationalism 54 Summary 61
Neoevolutionism 55 Key Terms 62
Cultural Materialism 56
Critical Thinking 62
4 Applying Anthropology 63
APPRECIATING CULTURAL DIVERSITY
UNDERSTANDING OURSELVES 64
Urban Anthropology 72
Urban versus Rural 72
PART 2
Medical Anthropology 73
FOCUS ON GLOBALIZATION: The Deadliest Global
Pandemic of Our Time 74
Summary 79
Key Terms 80
Critical Thinking 80
viii Contents
5 Language and Communication 81
UNDERSTANDING OURSELVES 82
What Is Language? 82
Contents ix
Ethnic Groups, Nations, and Nationalities 119 FOCUS ON GLOBALIZATION: The Gray and
Nationalities and Imagined Communities 120
the Brown 123
Prejudice and Discrimination 124
Ethnic Tolerance and Accommodation 120
Chips in the Mosaic 124
Assimilation 120
Aftermaths of Oppression 125
The Plural Society 121
Multiculturalism 121
Summary 127
Foraging 131
Geographic Distribution of Foragers 131
Correlates of Foraging 133
Adaptive Strategies Based on Food Production 134
Horticulture 134
Agriculture 134
The Cultivation Continuum 136
Intensification: People and the Environment 136
Pastoralism 136
Modes of Production 138
Production in Nonindustrial Societies 138
Means of Production 139
Alienation in Industrial Economies 139
FOCUS ON GLOBALIZATION: Our Global Economy 141
x Contents
8 Political Systems 151
9 Gender 174
11 Marriage 212
xii Contents
12 Religion 231
Contents xiii
Media and Culture 263 What Determines International Sports
Using the Media 263 Success? 267
Assessing the Efects of Television 264 The Fall from Grace: Golf and the Celebrity
Scandal 269
Networking and Sociability On- and
Oline 265 Summary 271
Colonialism 283
British Colonialism 283
French Colonialism 284
Colonialism and Identity 285
Postcolonial Studies 286
Development 286
Neoliberalism 287
NAFTA’s Economic Refugees 288
PART 3
xiv Contents
15 Anthropology’s Role in a Globalizing World 295
Contents xv
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