EFFECTIVE COMMUNICATION
Navigating
Language, Culture,
and Social Roles
Effective and Culturally
Appropriate Communication
QUARTER 2 WEEK 3
Most essential topics
Effective and Culturally
Appropriate Communication
1. Communication Styles
- Verbal and Nonverbal
2. Cultural and Social Sensitivity
3. Context of Communication
- Face-to-face and Online Interactions
Learning targets
01 02
I can demonstrate
I can identify culturally
awareness and
appropriate verbal
sensitivity to different
and non-verbal
social roles, cultural
strategies used in
identities, and group
various social and
dynamics during
cultural settings.
communication.
Core value
Innovation
I will become an
effective collaborator
and communicator.
Explore
React Accordingly
Directions: Determine the speech act of the character depicted in the image.
Put yourself in the same situation and provide a detailed analysis of the
character's line.
Explore
React Accordingly
Focus Question:
How can culturally appropriate
communication strategies help us
build respectful and inclusive
relationships in diverse communities?
Concept Map
EFFECTIVE COMMUNICATION
Navigating
Language, Culture,
and Social Roles
Effective and Culturally
Appropriate Communication
QUARTER 2 WEEK 3
Navigating Language, Culture,
and Social Roles
being an effective communicator requires more
than just speaking clearly or writing well
also means knowing how to adjust your language,
tone, body language, and behavior
communication that is respectful, inclusive, and
culturally sensitive builds trust, avoids
misunderstandings, and strengthens relationships
across communities
COMMUNICATION STRATEGIES:
vERBAL AND NONVERBAL
Effective communication combines both verbal strategies (what we say) and non-
verbal strategies (how we express ourselves physically).
politeness markers (e.g., “Could you
please…?” or “May I suggest…”)
VERBAL adjusting tone and level of formality
STRATEGIES based on context (formal vs.
informal)
gestures
eye contact
posture NON-VERBAL
facial expression STRATEGIES
personal space
Nonverbal
Communication
Nonverbal
Communication
- involve gestures,
eye contact, posture,
facial expressions,
and personal space
Verbal
Communication
- include using appropriate
tone, politeness markers
(e.g., “please,” “excuse me”),
and clear structure
KNOWLEDGE CHECK
Why is it important to choose the right
words and body language when speaking with
people from different backgrounds?
Cultural and
Social Sensitivity
Cultural and Social Sensitivity
general words used across different academic
subjects
it help students understand instructions,
explanations, and questions in school contexts
improves reading comprehension and academic
performance
allows students to express complex ideas clearly in
both speaking and writing
Cultural and Social
Sensitivity
SOCIAL ROLES
are expected behaviors, responsibilities, and norms associated
with a particular position or status within a group or society
roles guide how individuals should act in specific situations based
on their social identity
learned through socialization
e.g., student vs. teacher, elder vs. youth
Cultural and Social
Sensitivity
GROUP DYNAMICS
study of how people interact, communicate, and influence one
another when they are in a group
explores how group structure, leadership, communication
patterns, and social influence shape the behaviors and attitudes
of group members
Cultural and Social
Sensitivity
Cultural Identities
refers to a person’s sense of belonging to a particular culture or
group
shapes how individuals see themselves and how they relate to
others
influenced by family, community, nationality, and life experience
involves shared elements like: Language, Traditions and customs,
Beliefs and values
Context of
communication
Face-to-face interactions
(classroom discussions, community events)
Face-to-face interactions
(classroom discussions, community events)
Digital communication (social media, online forums, emails)
Digital communication (social media, online forums, emails)
Purposeful Text Types
In both spoken and written forms, we use communication to achieve
specific purposes. Learners are encouraged to create:
Public service announcements – to inform or persuade communities
Opinion pieces – to respectfully express viewpoints
Cultural narratives – to share stories from different traditions
Reflective commentaries – to think deeply about experiences with
diversity
of communication
Promote respect
and inclusion
Reflect empathy and openness
Promote respect
and inclusion
Build ethical relationships
across social and cultural lines
Reflect empathy and openness
Promote respect
and inclusion
Focus Question:
“How can culturally appropriate
communication strategies help us
build respectful and inclusive
relationships in diverse communities?”
EFFECTIVE COMMUNICATION
Navigating
Language, Culture,
and Social Roles
Effective and Culturally
Appropriate Communication
QUARTER 2 WEEK 3
Most essential topics
Effective and Culturally Appropriate
Communication
1. Communication Styles
- Verbal and Nonverbal
2. Cultural and Social Sensitivity
3. Context of Communication
- Face-to-face and Online Interactions
Learning targets
01 02
I can demonstrate
I can identify culturally
awareness and
appropriate verbal
sensitivity to different
and non-verbal
social roles, cultural
strategies used in
identities, and group
various social and
dynamics during
cultural settings.
communication.
Core value
Innovation
I will become an
effective collaborator
and communicator.
rEFERENCES:
Bennett, M. J. (1993). Developing Intercultural Competence: A Process Model. In R. M.
Paige (Ed.), Education for the Intercultural Experience.
Gudykunst, W. B. (2004). Bridging Differences: Effective Intergroup Communication
(4th ed.). Sage Publications.
Hall, E. T. (1976). Beyond Culture. Anchor Books.
Samovar, L. A., Porter, R. E., McDaniel, E. R., & Roy, C. S. (2017). Communication
Between Cultures (9th ed.). Cengage Learning.
UNESCO. (2017). Intercultural Competencies: Conceptual and Operational Framework.
Retrieved from UNESCO
Deresky, H. (2017). International Management: Managing Across Borders and Cultures.
Pearson.
