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GUIDES

What is Informatica? Is It The Data

Management Solution You've Been
Overlooking
Syncari
June 22, 2023 | 11 min read

Table of Contents

 What is Informatica?
 What can Informatica do?
 Informatica Pricing
 Limitations of Informatica
 Syncari What is it?
 Syncari How is it better?
 Syncari vs Informatica
 Syncari Pricing

Businesses in the current digital landscape manage substantial volumes of

data sourced from various channels, including customer information, sales
figures, and market trends. This data plays a crucial role in facilitating
informed decision-making processes.

However, to extract meaningful and insightful information from it, that data
needs to be processed correctly. How can you do that? Informatica.

But what is Informatica? Informatica is a platform that specializes in data

processing and management. It ensures that information from different
sources can be seamlessly combined and analyzed.

By processing data correctly, Informatica empowers businesses to gain

valuable insights that can drive their success. In this guide, we will demystify
Informatica and explain how it revolutionizes data processing.

Join us as we dive into Informatica, where you’ll discover its pivotal role in
helping businesses harness the power of data and make smarter decisions.
What is Informatica?

If you want to manage your data like a pro, Informatica might be the right
solution.

What is Informatica?

Informatica is a data processing platform that helps companies process and

manage large amounts of data.

With Informatica, you can combine data from different sources, such as
customer records, sales figures, and market trends, to gain valuable insights
and make informed decisions. You can transform raw data into meaningful
information that you can trust.

Informatica is known for providing innovative solutions that integrate,

thoroughly cleanse, and comprehensively manage data from various sources,
resulting in reliable and valuable data for your business.

This data integration software simplifies how you handle information from
multiple databases, ensuring you always have accurate, reliable, and up-to-
the-minute data at your fingertips.
By ensuring the quality and consistency of your data, Informatica empowers
you to make informed decisions, streamline operations, and enhance
customer experiences.

Their cutting-edge tools and technologies facilitate seamless connection of

diverse systems, sophisticated data transformation, and meticulous data
analysis, all while ensuring data accuracy and reliability.

One of the most impressive things about Informatica is its ability to work
seamlessly with various data systems, databases, applications, and cloud
platforms.

This means you can connect all your data sources and merge them into a
unified format, giving you a complete picture of your business operations.

What can Informatica do?

Now that you know what is Informatica, let’s talk about what it can do for your
business.

With its versatile software platform, Informatica empowers you to integrate,

cleanse, and govern your data seamlessly, ensuring accuracy and reliability
and enabling you to make informed business decisions. Here are the
solutions provided by Informatica-

Data Quality

Informatica ensures everyone can access clean and reliable data through
proactive data cleansing from various sources and extending data quality
practices to stakeholders, domains, and applications.

With Informatica, you can access more reliable data analytics by profiling,
standardizing, measuring, and monitoring data quality.
Moreover, Informatica focuses on creating more efficient operations by
automating and simplifying data quality processes. Informatica helps enrich
the customer experience by improving customer experience applications
and master data management (MDM) tools.

By leveraging precise data from a shared repository, you can enhance

customer interactions, improve personalization, and ultimately drive customer
satisfaction.

Data Integration

Informatica offers seamless source and target data integration with

thousands of metadata connectors. This lets you quickly run complex
integrations, resulting in faster and more efficient data integration processes.
Informatica’s data integration solutions are particularly effective in feeding
cloud data warehouses and lakes. You can choose from high-performance
ETL, mass ingestion, or change data capture methods to bring data into your
cloud-based storage solutions efficiently.

Informatica empowers you to efficiently integrate applications and APIs,

whether on-premises or software-as-a-service (SaaS) applications. You can
also transform vast amounts of data with ease.

You can process petabytes of data within your cloud ecosystem, achieving
processing speeds up to 72 times faster. This scalability and performance
boost will unlock valuable insights and support advanced analytics, allowing
you to harness the full potential of your data.

Master Data Management (MDM)

With Intelligent MDM, you can seamlessly connect data across your
enterprise, giving you a comprehensive and contextual 360-degree view of all
your information. This provides valuable insights that empower you to make
informed decisions based on accurate and reliable data.

Informatica is dedicated to accelerating the deployment of MDM solutions for

you by providing all-in-one capabilities and prebuilt domain and industry
content. Informatica’s MDM solutions are designed to boost productivity by
democratizing master data.
With self-service access and AI-powered automation, you can efficiently
access and manage your master data, reducing your reliance on IT teams
and empowering you to take ownership of your data.

You can connect multiple domains, getting an enterprise-wide, 360-degree

view of your business. An integrated perspective lets you gain comprehensive
insights into your operations, customers, products, and more.

Data Governance

You can achieve measurable value throughout your organization by

implementing effective data governance practices. Empower your teams with
reliable data by ensuring consistency, accuracy, and reliability.
A key aspect of data governance is driving trusted decisions. Establish a
framework that promotes data integrity through unified cataloging,
management, and quality processes. This gives stakeholders confidence in
the data they rely on for critical decision-making.

You can save valuable time by automating manual tasks using AI/ML
technologies. You can also automate data quality checks, classification, and
compliance monitoring to free up your data stewards from repetitive tasks.

As your business grows, Informatica allows you to scale your data

management practices effectively. You can leverage modular data services to
extend and scale your data governance platform to address the changing
needs of your business.

Informatica Pricing

Informatica has introduced a pricing model called Informatica Processing

Unit (IPU) pricing, which it claims to be simple and flexible.

With this pricing structure, you can purchase capacity based on IPUs that can
be used across various cloud services offered by Informatica. This lets you
focus on your business and innovation without worrying about connectivity or
high costs.
IPU pricing provides access to all Intelligent Cloud Services while allowing
you to scale your usage up or down to meet your specific business needs.
You can choose the integration and quality services relevant to your
requirements.

Exploring the services of Informatica can be a wise decision as they offer

some notable benefits, including free cloud integration, a free data loader, and
a 30-day trial on their cloud data warehouse.

Nevertheless, one drawback is the lack of transparency in their pricing plans.

Their website does not provide exact figures for each plan, making it difficult
to ascertain the actual costs associated with their services.

To determine how much capacity you need, you can utilize the usage
dashboard provided by Informatica to track your usage and plan accordingly.
If you need assistance estimating your initial capacity requirements, you can
contact the Informatica team for guidance.

Limitations of Informatica

We’ve discussed all about ‘what is Informatica,’ now let’s talk about its
limitations.

Such extensive features and functionalities make Informatica ETL tool a

popular choice in the market. However, like every other tool, it also has
limitations that must be considered.

These limitations can impact certain usability, performance, and pricing

aspects.

Complicated Workflows

Managing workflows in this data integration tool can be challenging due to its
complexity, making it difficult for users to set up and navigate intricate
workflows.

Too many ways exist to perform the same or similar functions, making it
challenging to trace what a workflow is doing and at which point.
Performance and Transformations

Informatica’s data handling may experience slower performance, and not all
desired transformations may be available.

You might have to deal with occasional downtime and heavy resource
consumption, mainly due to the abundance of objects like mappings,
sessions, and workflows.

High Cost

The pricing model of Informatica has faced criticism for its financial focus,
resulting in high costs for users, especially when migrating from older
offerings to the newer cloud platform. Ensuring competitive pricing and value
for money is crucial for customer satisfaction.

Learning Curve

Effectively utilizing Informatica may require a certain level of technical

knowledge. Programming skills, particularly in integration, will be needed.

Debugging and troubleshooting in Informatica also challenges users that are

less familiar with the technical aspects. Therefore, providing comprehensive
documentation and support resources would be beneficial in overcoming
these knowledge barriers.

Lack of Integrations

You may encounter a limitation in seamlessly integrating with other

technologies when using Informatica. Unlike some modern tools, blending
code from languages like Java, Python, R, and others may not be
straightforward.

Consequently, you may need to build multiple intermediate steps or hops in

your data pipelines, adding complexity to the overall process.

Knowing what is Informatica isn’t enough. To determine if Informatica fits your

data integration and management needs, thoroughly assess these limitations
against your specific requirements.
If it doesn’t fit your requirements, we have an exceptional alternative for you
— Syncari.

Syncari: What is it?

If you want to simplify your data management processes, look no further

than Syncari. Syncari is a powerful data automation platform that can help
you streamline and optimize your data management processes.

With Syncari, you can easily connect and synchronize data from multiple
sources, ensuring your business has a unified and accurate view of your data.

By eliminating data inconsistencies and errors, Syncari enables you to make

better-informed decisions based on reliable and up-to-date information.

By automating data workflows, Syncari saves you valuable time and effort,
allowing you to focus on more critical tasks. Plus, it provides a centralized
view of your data, allowing you to make informed decisions and derive
valuable insights.

Say goodbye to data silos and fragmentation – Syncari gives you a holistic
and accurate understanding of your data across different platforms.

Syncari: How is it better?

Unified Data

Syncari is a powerful tool that allows you to consolidate data from various
sources into a trusted hub. Its intelligent connectors constantly monitor for
changes and facilitate seamless integration of data.

With Syncari, you can define your customer data model and let the platform
handle cross-system transformations, ID mapping, and schema changes
automatically. This simplifies data management and guarantees data
consistency across systems.

Up-to-date Insights

Syncari ensures that your front-line teams have access to up-to-date data and
insights. Its stateful multi-directional sync engine guarantees that fresh and
unified data is readily available where your customer-facing teams actually
work.

By activating key signals in real-time, Syncari enables your teams to make

informed decisions and provide exceptional customer experiences.

Syncari Insights

Syncari allows you to visualize and analyze pre- and post-sales data from
your entire go-to-market and product stack.
By creating a shared metrics library and syncing reporting tools, Syncari
aligns systems and teams, providing a comprehensive view of your business
performance. This empowers you to derive meaningful insights and make
data-driven decisions.

Data Automation

With Syncari, you can define rules and logic to deduplicate, enrich, and
normalize data across all connected systems. Syncari automates these data
management tasks, ensuring data integrity and accuracy.

You can enforce data authority, trace transaction lineage, and significantly
increase data confidence. Syncari’s automated data management capabilities
save time and effort while maintaining data quality.
Elastic Data Model

Syncari enables you to deliver coordinated customer experiences by

identifying and activating key signals across teams. Its flexible workflows can
access your entire customer data set, allowing you to streamline processes
and ensure consistency in customer interactions.

Syncari’s ability to orchestrate multi-system processes simplifies complex

data operations and enhances the overall efficiency of your organization.

Syncari vs Informatica
 Informatica Syncari
Offers seamless source Syncari excels in
and target data consolidating data
Data Integration
integration with from various sources
metadata connectors. into a trusted hub.
Automates data
Provides data
deduplication,
Data Quality cleansing and quality
enrichment, and
practices.
normalization.
Accelerates MDM
Master Data Seamlessly connects
deployment with
Management and activates data
prebuilt content and
(MDM) across systems.
capabilities.
Establishes a
Implements effective
framework for unified
data governance
Data Governance cataloging,
practices with
management, and
automated checks.
quality processes.
May experience Offers stateful multi-
occasional downtime directional sync
Performance
and resource engine for up-to-date
consumption. data.
Offers predictable
High costs and lack of
pricing based on the
Cost transparency in pricing
number of records
plans.
managed.
Simplifies data
Complexity and steep management with
Ease of Use learning curve for flexible workflows
managing workflows. and automated
tasks.

Syncari Pricing

Syncari’s pricing is based on the number of records you manage, making it

easy to predict costs and avoid unexpected expenses. Each Syncari instance
includes pipelines, connectors, API calls, tasks, and transactions. Build
unlimited pipelines, connect multiple systems, and run them as often as
needed, all without worrying about additional costs.

Conclusion

Effective data integration is crucial in streamlining business processes and

achieving data excellence. Our exploration of what is Informatica and its
capabilities has revealed the intricacies and challenges of managing
workflows and addressing performance concerns.

However, Syncari offers a comprehensive solution that simplifies data

unification, provides real-time insights, and streamlines operations.

With Syncari, you can consolidate data from various sources into a trusted
hub, automate data management processes, and establish effective data
governance practices.

Say goodbye to downtime and resource consumption, as Syncari’s stateful

multi-directional sync engine ensures up-to-date data synchronization.

Remember, data is the driving force behind business success, so embrace

Syncari and embark on a journey towards data excellence today!

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Written by
Syncari

Syncari, a leader in data unification and automation, is transforming enterprise master

data with its Autonomous Data Management platform. Recognized as a Gartner Cool
Vendor, Syncari ensures accurate, governed, and accessible data for real-time decisions
and AI-readiness.
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