Report
Report
CP129774_1 Round 7 -
2032 Report
Contents
Section 1 Front Page Section 5 Traditional Segment Analysis Section 9 Size Segment Analysis
Section 2 Stock & Bonds Section 6 Low End Segment Analysis Section 10 Market Share
Section 3 Financial Summary Section 7 High End Segment Analysis Section 11 Perceptual Map
Section 4 Product Analysis Section 8 Performance Segment Analysis Section 12 Custom Modules
Roster
Sharon Mathew
Subin Pattathil
Arkaprovo Ghosh
Sunny Anuragi
Srishti Mishra
Andrews Baldwin Chester Digby Erie Ferris Garrett Harper Irving Jasper Average
ROS 21.6% 11.9% 14.6% 5.8% 15.8% 16.7% 12.4% 10.0% 10.8% 8.7% 12.8%
Asset Turnover 1.07 0.94 1.63 2.35 1.61 1.18 2.68 1.34 1.80 1.96 1.66
ROA 23.1% 11.2% 23.8% 13.7% 25.4% 19.8% 33.3% 13.3% 19.5% 17.0% 20.0%
Leverage 1.79 1.76 2.05 3.57 1.35 1.60 1.73 1.73 1.46 1.41 1.85
ROE 41.4% 19.8% 48.7% 49.1% 34.2% 31.7% 57.5% 23.1% 28.5% 24.0% 35.8%
Sales $391,008 $212,838 $320,200 $135,968 $293,716 $265,970 $181,524 $248,111 $189,068 $160,617 $239,902
EBIT $152,478 $49,700 $85,095 $16,767 $76,900 $78,460 $39,171 $46,960 $35,239 $22,705 $60,348
Profit $84,567 $25,322 $46,674 $7,938 $46,288 $44,536 $22,550 $24,806 $20,493 $13,946 $33,712
Cumulative Profit $194,845 $109,755 $97,613 ($31,281) $87,735 $107,842 ($18,226) $43,345 $31,804 ($1,156) $62,228
SG&A to Sales Ratio 7.92% 7.43% 7.26% 7.69% 5.75% 5.86% 7.49% 7.49% 4.71% 8.60% 7.02%
Contribution Margin 56.68% 46.50% 42.13% 32.63% 43.37% 46.81% 36.74% 39.74% 31.40% 37.13% 41.31%
Emergency Loan $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
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80% 7.9 %
7.9 %
Harper
Harper
Baldwin
Baldwin
70% 10.3 %
10.3 %
8.9 %
8.9 %
Variable Costs
60%
Depreciation
Garrett
Garrett
50% SG&A 7.6 %
7.6 %
Chester
Chester
Other 13.3 %
13.3 %
40% Profit Ferris
Ferris
11.1 %
11.1 %
Digby
Digby
30%
Erie
Erie 5.7 %
5.7 %
12.2 %
12.2 %
20%
10%
Andrews Baldwin Chester Digby Erie
0%
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Company Closing Price Change Shares Outstanding Market Cap Book Value EPS Dividend Yield P/E
Andrews $227.81 $85.21 2,591,771 $590m $78.77 $32.63 $16.71 7.3% 6.98
Baldwin $153.72 $3.66 1,806,183 $278m $70.80 $14.02 $0.25 0.2% 10.96
Chester $221.09 $68.33 1,562,628 $345m $61.32 $29.87 $18.72 8.5% 7.40
Digby $23.22 $12.59 1,913,874 $44m $8.45 $4.15 $0.00 0% 5.60
Erie $153.46 $61.94 2,177,899 $334m $62.21 $21.25 $0.00 0% 7.22
Ferris $129.82 $33.81 2,764,078 $359m $50.86 $16.11 $5.03 3.9% 8.06
Garrett $41.32 $32.18 2,999,453 $124m $13.07 $7.52 $0.24 0.6% 5.50
Harper $67.61 $20.51 3,187,845 $216m $33.71 $7.78 $1.02 1.5% 8.69
Irving $72.84 $28.24 2,041,034 $149m $35.21 $10.04 $0.00 0% 7.25
Jasper $34.82 $18.52 2,968,535 $103m $19.60 $4.70 $0.00 0% 7.41
Stock Price
$240
$230 221.09
221.09
$220 227.81
227.81
$210
$200
$190
$180
$170
$160 152.76
152.76 153.72
153.72
$150 142.6
142.6
$140 129.82
129.82
$130
$120 110.38
110.38
$110
$100 91.51
91.51
$90
74.51
74.51
$80 67.61
67.61
$70
54.5
54.5
60.37
60.37
$60 48.5
48.5 47.1
47.1
$50 41.32
41.32
$40 34.25
34.25 33.76
33.76
28.91 29.42 28.73
$30 23.03
23.03 25.68
25.68 28.91 29.42 28.73
23.22
23.22
13.72
13.72 13.97
13.97 14.63
14.63 10.63
$20
6.78
6.78 7.54
7.54
3.19
10.63
$10 1
1 1
1 3.19
$0
2025 2026 2027 2028 2029 2030 2031 2032 2033
Andrews Baldwin Chester Digby Erie Ferris Garrett Harper Irving Jasper
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Bond Market Summary
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Andrews Baldwin Chester Digby Erie Ferris Garrett Harper Irving Jasper
Balance Sheet
Andrews Baldwin Chester Digby Erie Ferris Garrett Harper Irving Jasper
Cash $55,596 $58,612 $105,983 $26,023 $88,736 $55,700 $24,667 $90,357 $26,537 $15,635
Accounts Receivable $99,627 $14,578 $21,054 $11,175 $24,141 $32,791 $26,358 $30,589 $15,540 $13,201
Inventory $4,484 $15,244 $748 $0 $1,794 $15,297 $0 $972 $0 $190
Total Current Assets $159,707 $88,434 $127,786 $37,199 $114,671 $103,787 $51,025 $121,917 $42,077 $29,026
Plant And Equipment $346,500 $245,200 $168,320 $62,200 $174,300 $227,440 $60,000 $134,800 $149,600 $126,400
Accumulated Depreciation ($140,288) ($108,021) ($99,958) ($41,640) ($106,413) ($105,927) ($43,380) ($70,901) ($86,445) ($73,513)
Total Fixed Assets $206,212 $137,179 $68,362 $20,560 $67,887 $121,513 $16,620 $63,899 $63,155 $52,887
Total Assets $365,919 $225,613 $196,147 $57,759 $182,558 $225,300 $67,645 $185,817 $105,232 $81,913
Accounts Payable $5,979 $9,536 $15,793 $7,186 $14,069 $11,661 $2,900 $12,228 $10,075 $16,547
Current Debt $71,000 $36,900 $51,800 $0 $0 $26,800 $20,700 $32,200 $0 $0
Long-Term Debt $84,784 $51,295 $32,727 $34,400 $33,000 $46,247 $4,837 $33,943 $23,300 $7,190
Total Liabilities $161,763 $97,731 $100,320 $41,586 $47,069 $84,709 $28,438 $78,370 $33,375 $23,737
Common Stock $45,589 $14,329 $14,302 $21,895 $22,360 $36,695 $31,408 $47,727 $18,786 $37,920
Retained Earnings $158,566 $113,552 $81,525 ($5,723) $113,129 $103,897 $7,799 $59,719 $53,071 $20,256
Total Equity $204,156 $127,882 $95,827 $16,173 $135,488 $140,592 $39,207 $107,447 $71,857 $58,176
Total Liabilities & Owner's Equity $365,919 $225,613 $196,147 $57,759 $182,558 $225,300 $67,645 $185,817 $105,232 $81,913
Income Statement
Andrews Baldwin Chester Digby Erie Ferris Garrett Harper Irving Jasper
Sales $391,008 $212,838 $320,200 $135,968 $293,716 $265,970 $181,524 $248,111 $189,068 $160,617
Total Variable Costs (Labor, Material, Carry) $169,372 $113,878 $185,288 $91,601 $166,320 $141,481 $114,836 $149,500 $129,701 $100,980
Depreciation $23,100 $14,747 $11,221 $4,147 $11,620 $15,163 $4,000 $8,987 $9,973 $8,427
SG&A $30,965 $15,806 $23,255 $10,453 $16,877 $15,592 $13,599 $18,572 $8,909 $13,817
Other (Fees/Write-offs/Bonuses/Relocation
$15,094 $18,708 $15,341 $13,000 $22,000 $15,274 $9,918 $24,092 $5,246 $14,688
Fee)
EBIT $152,478 $49,700 $85,095 $16,767 $76,900 $78,460 $39,171 $46,960 $35,239 $22,705
Interest (Short-Term/Long-Term) $19,720 $9,948 $11,823 $4,306 $4,235 $8,545 $3,771 $8,017 $3,068 $812
Taxes $46,465 $13,913 $25,645 $4,361 $25,433 $24,470 $12,390 $13,630 $11,260 $7,663
Profit Sharing $1,726 $517 $953 $162 $945 $909 $460 $506 $418 $285
Net Profit $84,567 $25,322 $46,674 $7,938 $46,288 $44,536 $22,550 $24,806 $20,493 $13,946
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Production vs Capacity
14,089
14,089
Andrews 8,550
8,550
7,540
7,540
Baldwin 6,000
6,000
11,840
11,840
Chester 6,600
6,600
5,042
5,042
Digby 2,700
2,700
10,200
10,200
Erie 6,450
6,450
9,180
9,180
Ferris 5,500
5,500
5,168
5,168
Garrett 2,800
2,800
9,229
9,229
Harper 5,400
5,400
6,892
6,892
Irving 5,000
5,000
6,138
6,138
Jasper 4,350
4,350
Production Capacity
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Plant Information
2nd
Shift Auto. Capacity
Primary Units Revision Age Pfmn Material Labor Contribution Plant
Name Inventory MTBF Size Price & Next Next
Segment Sold Date Dec.31 Coord Cost Cost Margin Utilization
Over- Round Round
time
Able Traditional 2,430 0 28-May-2032 1.8 19,000 9.6 10.4 $26.50 $9.29 $0.86 59.8% 13.9% 10 1,800 114%
Acre Low End 4,800 0 12-Nov-2030 6.9 17,000 4.7 15.3 $21.50 $5.68 $1.00 68.2% 100% 10 2,400 200%
Adam High End 1,688 112 22-May-2032 1.6 25,000 14.9 5.1 $36.50 $14.27 $2.78 52.8% 44% 8 1,250 144%
Aft Traditional 2,460 0 28-May-2032 1.8 19,000 9.6 10.4 $26.50 $9.29 $0.96 60.6% 61.3% 10 1,500 161%
Agape Size 1,696 124 23-Mar-2032 1.8 21,000 8.6 4 $31.50 $11.98 $5.89 42.3% 82% 5 1,000 182%
Awe High End 1,184 15 4-Jan-2032 1 21,000 14.8 5.2 $36.50 $13.09 $7.94 42% 100% 3 600 200%
Baker Traditional 1,779 0 13-Mar-2032 1.7 19,000 9.9 10.1 $26.50 $9.30 $4.13 48.2% 0% 8 1,900 68%
Bead Low End 3,148 0 4-Jan-2032 4.5 17,000 4.6 15.3 $21.50 $5.55 $2.63 61.3% 14.8% 10 2,300 115%
Bid High End 1,411 389 31-Mar-2032 1.7 25,000 15.2 4.8 $36.50 $14.19 $8.18 36.8% 99.9% 3 1,200 200%
Buddy Size 1,477 323 28-Mar-2032 1.7 21,000 9.1 3.4 $31.50 $12.08 $8.18 34% 99.9% 3 1,200 200%
Best -- 0 0 4-Jan-2033 0 -- NaN NaN $0.00 $0.00 $0.00 0% 0% 2.5 1,500 0%
Cake Traditional 1,950 0 21-Mar-2032 1.9 19,000 9.9 10.1 $26.50 $9.41 $4.34 48% 62.5% 6.5 1,200 163%
Cedar Low End 3,980 0 8-Jan-2032 7.5 17,000 4.7 15.3 $21.50 $5.64 $4.45 52.6% 80.9% 6.5 2,200 181%
Cid Traditional 1,700 0 25-Feb-2032 2 19,000 9.9 10.1 $26.50 $9.41 $7.87 34.5% 100% 3.2 850 200%
Coat Performance 1,300 0 12-Mar-2032 1.8 27,000 16.4 11.1 $31.50 $13.78 $7.87 31.3% 100% 3.2 650 200%
Cure Size 1,460 0 12-Mar-2032 1.8 21,000 8.9 3.6 $31.00 $12.11 $7.52 36.6% 62.2% 3.2 900 162%
Creak High End 1,416 34 24-Feb-2032 1.8 25,000 15 5 $36.50 $14.23 $7.91 39% 81.3% 3 800 181%
Daze Low End 2,536 0 17-Feb-2028 8.4 14,050 5.7 14.3 $21.50 $5.55 $6.37 43.4% 100% 6 1,300 200%
Duck Traditional 1,730 0 30-May-2031 2.7 19,000 10 10 $26.50 $9.66 $9.90 24.4% 74.4% 3 900 174%
Dug High End 975 0 13-Mar-2032 1.6 25,000 15.5 4.5 $36.50 $14.82 $11.47 26.8% 100% 2 500 200%
Eat Traditional 1,671 129 3-June-2031 3 19,000 9.2 10.8 $26.50 $8.81 $5.05 46.9% 0% 5 1,800 100%
Ebb Low End 3,217 0 20-Aug-2031 6.5 15,000 4.7 15.3 $21.50 $4.99 $1.47 69.3% 52.6% 9.5 1,900 153%
Echo Performance 1,200 0 4-Apr-2032 1.6 27,000 16.4 11.1 $31.50 $13.51 $8.35 30.9% 100% 3 600 200%
Edge Performance 1,500 0 7-Mar-2032 1.9 27,000 16.4 11.1 $31.50 $13.51 $8.35 30.7% 100% 3 750 200%
Egg Size 1,400 0 7-Mar-2032 1.7 21,000 8.9 3.6 $31.50 $11.88 $8.35 35.8% 100% 3 700 200%
Epic High End 1,400 0 8-Mar-2032 1.5 25,000 15.2 4.8 $36.50 $14.08 $10.43 32.8% 100% 1 700 200%
Fast Traditional 2,210 368 4-Apr-2032 2.4 19,000 9.6 10.4 $26.50 $9.25 $3.30 50.6% 0% 7.4 1,900 99%
Feat Low End 2,500 0 20-Jan-2032 7.4 12,050 4.2 15.2 $22.50 $4.18 $4.09 62.8% 100% 7 1,600 200%
Fist High End 1,402 488 13-Feb-2032 1.8 25,000 15.2 4.8 $36.50 $14.40 $7.16 38.1% 100% 4 1,600 200%
Foam Performance 1,900 0 7-Mar-2032 1.8 27,000 16.4 11.1 $32.50 $13.82 $6.13 39.1% 100% 5 1,650 200%
Fume Size 1,214 0 16-Feb-2032 1.8 21,000 8.9 3.6 $31.50 $12.15 $6.13 41.7% 100% 5 1,050 200%
Gaffe Traditional 1,982 0 19-Mar-2032 1.8 19,000 9.9 10.1 $26.50 $9.16 $5.33 45% 52.2% 6 900 152%
Gaggle High End 1,000 0 13-Mar-2032 1.9 25,000 15.2 4.8 $36.75 $13.97 $9.07 36.9% 100% 3 500 200%
Goose Performance 1,200 0 10-Mar-2032 1.8 27,000 16.4 11.1 $32.00 $13.40 $9.07 29.3% 100% 3 600 200%
Graft Size 1,000 0 10-Mar-2032 1.8 21,000 8.9 3.6 $32.00 $11.78 $9.07 34.4% 100% 3 500 200%
Gyro High End 600 0 11-Mar-2032 1.9 25,000 15.3 4.7 $36.50 $14.03 $10.21 33.2% 100% 2 300 200%
Heft Low End 1,985 0 8-Jan-2029 6.6 17,000 5.8 14.4 $22.00 $6.45 $6.99 38.2% 100% 5 1,000 200%
Hue Low End 2,411 0 18-Jan-2031 7.5 17,000 3.5 16.7 $21.50 $5.00 $4.08 57.1% 100% 7.5 1,200 200%
Hoary Traditional 1,848 0 9-Feb-2032 2.1 19,000 9.9 10.1 $26.50 $9.69 $7.28 34.9% 28.6% 4 1,400 129%
Hilt Performance 496 0 9-Feb-2032 1.7 27,000 15 12 $32.00 $13.44 $8.15 32% 100% 4 250 200%
Hamper Size 993 0 6-Mar-2032 2.1 21,000 8.9 3.6 $31.50 $12.47 $8.06 35.2% 42.8% 3.5 700 143%
Hungry High End 1,547 40 24-Mar-2032 1.5 25,000 15.1 4.9 $36.50 $14.71 $9.20 33.9% 88.2% 3 850 188%
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2nd
Shift Auto. Capacity
Primary Units Revision Age Pfmn Material Labor Contribution Plant
Name Inventory MTBF Size Price & Next Next
Segment Sold Date Dec.31 Coord Cost Cost Margin Utilization
Over- Round Round
time
Ignite Performance 2,689 0 10-Mar-2032 2.2 23,000 15.4 11.8 $30.00 $13.11 $7.59 32.2% 50% 6.5 1,800 150%
Irate Low End 4,098 0 2-May-2031 4.6 17,000 4.4 15.6 $22.00 $5.89 $8.82 31.2% 79.5% 6 2,200 180%
Invert Performance 570 0 21-Mar-2032 1.7 24,000 15.4 11.8 $32.00 $13.41 $8.73 28.4% 0% 5 1,000 60%
Juice Traditional 1,003 0 31-July-2032 1.5 15,500 9.6 10.4 $26.50 $8.48 $6.22 44.9% 11% 6 1,000 111%
Jump Low End 1,899 0 19-Apr-2032 1.6 17,000 5.3 14.7 $21.50 $6.17 $6.99 38.6% 58.5% 6 1,300 158%
Jack Traditional 1,916 0 6-Apr-2032 1.8 19,000 10 10 $26.50 $9.73 $7.89 32.3% 76.7% 5.5 1,200 177%
Just Size 1,346 10 29-July-2032 1.5 21,000 8.6 4 $31.50 $12.21 $7.89 36.6% 76.5% 5.5 850 176%
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Digby
Traditional Customer Buying Criteria
Erie
Expectations Importance
Ferris
Age 2 Years 47%
Garrett
Price $16.50 - $26.50 23%
Positioning Performance 9.9 Size 10.1 21% Harper
Jasper
Accessibility
22%
18
20%
16 18%
16%
14
14%
12%
12 Eat
Eat
Juice
Fast
Able
Aft
Hoary
Baker
Gaffe
Cake
Cid
Duck
Jack
Juice
Fast
Able
Aft
Hoary
Baker
Gaffe
Cake
Cid
Duck
Jack 10%
Size
10 8%
6%
8
4%
6 2%
0%
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0 Actual Potential
0 2 4 6 8 10 12 14 16 18 20
Performance
Top Products
Aft $26.50 2,460 2,257 Yes 28-May-2032 1.8 9.6 10.4 19,000 $2,300 100% $2,350 100% 84
Able $26.50 2,430 2,199 Yes 28-May-2032 1.8 9.6 10.4 19,000 $1,750 100% $2,400 100% 81
Fast $26.50 2,210 1,913 No 4-Apr-2032 2.4 9.6 10.4 19,000 $1,150 100% $1,400 100% 70
Gaffe $26.50 1,982 1,860 Yes 19-Mar-2032 1.8 9.9 10.1 19,000 $1,200 100% $1,400 100% 79
Cake $26.50 1,950 1,911 Yes 21-Mar-2032 1.9 9.9 10.1 19,000 $1,750 100% $1,800 100% 76
Jack $26.50 1,916 1,845 Yes 6-Apr-2032 1.8 10 10 19,000 $1,300 100% $1,400 100% 73
Hoary $26.50 1,848 1,986 Yes 9-Feb-2032 2.1 9.9 10.1 19,000 $1,400 100% $1,400 100% 78
Baker $26.50 1,779 1,772 Yes 13-Mar-2032 1.7 9.9 10.1 19,000 $2,000 100% $1,400 100% 75
Duck $26.50 1,730 2,001 Yes 30-May-2031 2.7 10 10 19,000 $1,900 100% $1,400 100% 58
Cid $26.50 1,700 1,886 Yes 25-Feb-2032 2 9.9 10.1 19,000 $1,450 100% $1,800 100% 76
Eat $26.50 1,671 1,733 No 3-June-2031 3 9.2 10.8 19,000 $1,250 100% $1,400 100% 36
Juice $26.50 1,003 1,318 Yes 31-July-2032 1.5 9.6 10.4 15,500 $600 100% $1,400 100% 51
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Digby
Low End Customer Buying Criteria
Erie
Expectations Importance
Ferris
Price $11.50 - $21.50 53%
Garrett
Age 7 Years 24%
Positioning Performance 5.2 Size 14.8 16% Harper
Jasper
Accessibility
Perceptual Map for Low End Actual vs. Potential Market Share
20 18%
16%
18
Hue
Hue
Irate
Cedar
Bead
Acre
Ebb
Feat
Irate
Cedar
Bead
Acre
Ebb
Feat
14%
16 Jump
Heft
Jump
Daze
Heft
Daze 12%
14
10%
12
8%
Size
10 6%
8 4%
2%
6
0%
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0 Actual Potential
0 2 4 6 8 10 12 14 16 18 20
Performance
Top Products
Acre $21.50 4,800 5,549 Yes 12-Nov-2030 6.9 4.7 15.3 17,000 $2,750 100% $2,350 100% 34
Irate $22.00 4,098 2,295 Yes 2-May-2031 4.6 4.4 15.6 17,000 $1,500 100% $1,300 96% 15
Cedar $21.50 3,980 4,868 Yes 8-Jan-2032 7.5 4.7 15.3 17,000 $1,750 100% $1,800 100% 29
Ebb $21.50 3,217 4,210 Yes 20-Aug-2031 6.5 4.7 15.3 15,000 $1,500 100% $1,400 100% 27
Bead $21.50 3,148 3,041 Yes 4-Jan-2032 4.5 4.6 15.3 17,000 $2,000 100% $1,400 100% 20
Daze $21.50 2,536 3,203 Yes 17-Feb-2028 8.4 5.7 14.3 14,050 $1,800 100% $1,400 100% 22
Feat $22.50 2,500 2,803 Yes 20-Jan-2032 7.4 4.2 15.2 12,050 $1,650 100% $1,400 100% 16
Hue $21.50 2,411 1,230 Yes 18-Jan-2031 7.5 3.5 16.7 17,000 $800 100% $1,400 100% 4
Heft $22.00 1,985 3,465 Yes 8-Jan-2029 6.6 5.8 14.4 17,000 $1,150 100% $1,450 100% 26
Jump $21.50 1,899 1,784 Yes 19-Apr-2032 1.6 5.3 14.7 17,000 $1,800 100% $1,400 100% 13
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Digby
High End Customer Buying Criteria
Erie
Expectations Importance
Ferris
Positioning Performance 15.2 Size 4.8 43%
Garrett
Age 0 Years 29%
MTBF 20,000 - 25,000 Hours 19% Harper
Jasper
Accessibility
Perceptual Map for High End Actual vs. Potential Market Share
20 24%
22%
18
20%
16 18%
16%
14
14%
12%
12
10%
Size
10 8%
6%
8
4%
6 Awe
Adam
Creak
Hungry
Awe
Gaggle
Epic
Fist
Bid
Gyro
Adam
Creak
Dug
Hungry
Gaggle
Epic
Fist
Bid
Gyro
Dug
2%
0%
4
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2
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0 Actual Potential
0 2 4 6 8 10 12 14 16 18 20
Performance
Top Products
Adam $36.50 1,688 1,503 No 22-May-2032 1.6 14.9 5.1 25,000 $2,550 100% $2,250 100% 82
Hungry $36.50 1,547 1,422 No 24-Mar-2032 1.5 15.1 4.9 25,000 $1,500 100% $1,400 100% 77
Creak $36.50 1,416 1,340 No 24-Feb-2032 1.8 15 5 25,000 $1,800 100% $1,850 100% 70
Bid $36.50 1,411 1,255 No 31-Mar-2032 1.7 15.2 4.8 25,000 $2,000 100% $1,400 100% 74
Fist $36.50 1,402 1,249 No 13-Feb-2032 1.8 15.2 4.8 25,000 $1,350 100% $1,400 100% 74
Epic $36.50 1,400 1,353 Yes 8-Mar-2032 1.5 15.2 4.8 25,000 $1,200 100% $1,500 100% 77
Awe $36.50 1,184 1,183 No 4-Jan-2032 1 14.8 5.2 21,000 $1,850 100% $3,000 75% 58
Gaggle $36.75 1,000 1,200 Yes 13-Mar-2032 1.9 15.2 4.8 25,000 $1,300 100% $1,400 100% 70
Dug $36.50 975 1,005 Yes 13-Mar-2032 1.6 15.5 4.5 25,000 $1,900 100% $1,400 100% 74
Gyro $36.50 600 1,113 Yes 11-Mar-2032 1.9 15.3 4.7 25,000 $0 100% $1,400 100% 69
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Digby
Performance Customer Buying Criteria
Erie
Expectations Importance
Ferris
MTBF 22,000 - 27,000 Hours 43%
Garrett
Positioning Performance 16.4 Size 11.1 29%
Price $21.50 - $31.50 19% Harper
Jasper
Accessibility
12 Goose
Foam
Edge
Echo
Coat
Goose
Foam
Edge
Echo
Coat 18%
16%
14%
Size
10 12%
10%
8 8%
6%
4%
6
2%
0%
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0 Actual Potential
0 2 4 6 8 10 12 14 16 18 20
Performance
Top Products
Ignite $30.00 2,647 523 Yes 10-Mar-2032 2.2 15.4 11.8 23,000 $3,000 86% $1,200 95% 23
Foam $32.50 1,900 1,361 Yes 7-Mar-2032 1.8 16.4 11.1 27,000 $1,700 100% $1,400 100% 68
Edge $31.50 1,500 1,820 Yes 7-Mar-2032 1.9 16.4 11.1 27,000 $1,400 100% $1,400 100% 80
Coat $31.50 1,300 1,829 Yes 12-Mar-2032 1.8 16.4 11.1 27,000 $1,850 100% $1,950 100% 81
Echo $31.50 1,200 1,744 Yes 4-Apr-2032 1.6 16.4 11.1 27,000 $0 100% $1,400 100% 77
Goose $32.00 1,200 1,693 Yes 10-Mar-2032 1.8 16.4 11.1 27,000 $1,100 97% $1,300 98% 75
Invert $32.00 570 551 Yes 21-Mar-2032 1.7 15.4 11.8 24,000 $0 86% $0 64% 20
Hilt $32.00 496 1,473 Yes 9-Feb-2032 1.7 15 12 27,000 $2,100 97% $1,500 90% 55
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Digby
Size Customer Buying Criteria
Erie
Expectations Importance
Ferris
Positioning Performance 8.9 Size 3.6 43%
Garrett
Age 1.5 Years 29%
MTBF 16,000 - 21,000 Hours 19% Harper
Jasper
Accessibility
16%
18
14%
16
12%
14
10%
12
8%
Size
10 6%
8 4%
2%
6
Agape
Just
Hamper
Fume
Graft
Cure
Egg
Agape
Just
4 Buddy
Hamper
Fume
Graft
Cure
Egg
Buddy
0%
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0 Actual Potential
0 2 4 6 8 10 12 14 16 18 20
Performance
Top Products
Agape $31.50 1,696 1,552 No 23-Mar-2032 1.8 8.6 4 21,000 $2,450 100% $2,250 100% 100
Buddy $31.50 1,477 1,226 No 28-Mar-2032 1.7 9.1 3.4 21,000 $1,900 100% $1,400 100% 100
Cure $31.00 1,460 1,403 Yes 12-Mar-2032 1.8 8.9 3.6 21,000 $1,750 100% $1,800 100% 100
Egg $31.50 1,400 1,402 Yes 7-Mar-2032 1.7 8.9 3.6 21,000 $1,300 100% $1,400 100% 100
Just $31.50 1,346 1,084 No 29-July-2032 1.5 8.6 4 21,000 $1,800 100% $1,400 100% 93
Fume $31.50 1,214 1,366 Yes 16-Feb-2032 1.8 8.9 3.6 21,000 $1,200 100% $1,400 100% 100
Graft $32.00 1,000 1,361 Yes 10-Mar-2032 1.8 8.9 3.6 21,000 $1,500 100% $1,400 100% 98
Hamper $31.50 993 1,192 Yes 6-Mar-2032 2.1 8.9 3.6 21,000 $1,300 100% $1,400 100% 96
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30
30k
20
20k
10
10k
0
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Traditional Low End High End Performance Size
Traditional Low End High End
Industry Unit Sales Total Unit Demand Performance Size
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Actual Market Share in Units Potential Market Share in Units
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Low High Low High
Name Traditional Performance Size Total Name Traditional Performance Size Total
End End End End
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Perceptual Map
20
18
Hue
Hue
16 Irate
Irate
Bead
Cedar
Acre
FeatEbb
Bead
Cedar
Acre
FeatEbb
Jump
Jump
Heft
Daze
Heft
Daze
14
Hilt
Hilt
Ignite
Invert
Ignite
Invert
12
Goose
Foam
Edge
Echo
Coat
Goose
Foam
Edge
Echo
Coat
Eat
Eat
Juice
Able
Fast
Aft
Juice
Able
Fast
Aft
Hoary
Baker
Gaffe
Cake
Cid
Duck
Jack
Hoary
Baker
Gaffe
Cake
Cid
Duck
Jack
Size
10
6
Awe
Adam
Awe
Creak
Adam
Hungry
Creak
Gaggle
Epic
Fist
Bid
Hungry
Gyro
Gaggle
Epic
Fist
Bid
Gyro
Dug
Dug
Agape
Just
Agape
Just
4 Hamper
Fume
Graft
Cure
Egg
Hamper
Fume
Graft
Cure
Egg
Buddy
Buddy
0
0 2 4 6 8 10 12 14 16 18 20
Performance
Name Pfmn Size Revised Name Pfmn Size Revised Name Pfmn Size Revised
Able 9.6 10.4 28-May-2032 Baker 9.9 10.1 13-Mar-2032 Cake 9.9 10.1 21-Mar-2032
Acre 4.7 15.3 12-Nov-2030 Bead 4.6 15.3 4-Jan-2032 Cedar 4.7 15.3 8-Jan-2032
Adam 14.9 5.1 22-May-2032 Best -- -- 4-Jan-2033 Cid 9.9 10.1 25-Feb-2032
Aft 9.6 10.4 28-May-2032 Bid 15.2 4.8 31-Mar-2032 Coat 16.4 11.1 12-Mar-2032
Agape 8.6 4.0 23-Mar-2032 Buddy 9.1 3.4 28-Mar-2032 Creak 15.0 5.0 24-Feb-2032
Awe 14.8 5.2 4-Jan-2032 Cure 8.9 3.6 12-Mar-2032
Name Pfmn Size Revised Name Pfmn Size Revised Name Pfmn Size Revised
Daze 5.7 14.3 17-Feb-2028 Eat 9.2 10.8 3-June-2031 Fast 9.6 10.4 4-Apr-2032
Duck 10.0 10.0 30-May-2031 Ebb 4.7 15.3 20-Aug-2031 Feat 4.2 15.2 20-Jan-2032
Dug 15.5 4.5 13-Mar-2032 Echo 16.4 11.1 4-Apr-2032 Fist 15.2 4.8 13-Feb-2032
Edge 16.4 11.1 7-Mar-2032 Foam 16.4 11.1 7-Mar-2032
Egg 8.9 3.6 7-Mar-2032 Fume 8.9 3.6 16-Feb-2032
Epic 15.2 4.8 8-Mar-2032
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Garrett Harper Irving
Name Pfmn Size Revised Name Pfmn Size Revised Name Pfmn Size Revised
Gaffe 9.9 10.1 19-Mar-2032 Hamper 8.9 3.6 6-Mar-2032 Ignite 15.4 11.8 10-Mar-2032
Gaggle 15.2 4.8 13-Mar-2032 Heft 5.8 14.4 8-Jan-2029 Invert 15.4 11.8 21-Mar-2032
Goose 16.4 11.1 10-Mar-2032 Hilt 15.0 12.0 9-Feb-2032 Irate 4.4 15.6 2-May-2031
Graft 8.9 3.6 10-Mar-2032 Hoary 9.9 10.1 9-Feb-2032
Gyro 15.3 4.7 11-Mar-2032 Hue 3.5 16.7 18-Jan-2031 Jasper
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Andrews Baldwin Chester Digby Erie Ferris Garrett Harper Irving Jasper
Number of Employees 540 679 1,129 642 993 759 659 977 804 687
First Shift 311 437 625 338 594 436 348 581 514 438
Second Shift 229 242 504 304 399 323 311 396 290 249
Overtime % 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
Turnover Rate 5.0% 5.0% 5.0% 7.0% 5.0% 5.0% 5.0% 5.0% 7.0% 8.3%
New Employees 27 50 203 45 261 39 33 290 56 131
Separated Employees 90 0 0 29 0 0 53 0 25 0
Productivity Index 125.0% 126.3% 127.3% 115.0% 125.0% 126.3% 120.0% 120.8% 104.3% 113.8%
Andrews Baldwin Chester Digby Erie Ferris Garrett Harper Irving Jasper
Decisions
Concurrent Engineering $0 $1,100 $0 $1,000 $1,500 $0 $0 $2,000 $0 $1,000
Quality Function Deployment Effort $0 $1,100 $0 $1,000 $1,500 $0 $0 $2,000 $0 $1,000
UNEP Green Program $2,000 $1,100 $2,000 $1,000 $1,500 $0 $2,000 $0 $0 $1,500
CCE (Concurrent Engineering)/6
$2,000 $1,100 $2,000 $1,000 $1,500 $1,800 $2,000 $2,000 $0 $1,000
Sigma Training
Channel Support Systems $2,000 $1,100 $2,000 $1,000 $2,000 $2,000 $0 $2,000 $0 $1,500
CPI (Continuous Process
$2,000 $1,100 $1,700 $1,000 $1,500 $1,600 $2,000 $2,000 $0 $1,500
Improvement) Systems
Benchmarking $2,000 $1,100 $0 $1,000 $1,500 $1,000 $0 $2,000 $0 $0
GEMI TQEM Sustainability $2,000 $1,100 $1,500 $1,000 $1,500 $0 $2,000 $2,000 $0 $1,000
Vendor/JIT (Just in Time) Inventory $2,000 $1,100 $1,900 $1,000 $1,500 $1,600 $2,000 $2,000 $0 $1,500
QIT (Quality Initiative Training) $1,100 $1,100 $1,800 $1,000 $2,000 $2,000 $0 $2,000 $0 $1,000
Total Expenditures $15,100 $11,000 $12,900 $10,000 $16,000 $10,000 $10,000 $18,000 $0 $11,000
Yearly Impacts
Material Cost -2.5% -1.7% -2.5% -1.5% -2.3% -1.9% -2.5% -2.4% 0% -2.1%
R & D Cycle Time 0% 0% 0% -7.5% 0% 0% 0% -13.2% 0% -12.2%
Labor Cost -2.1% -0.5% -4.9% -2.9% -0.3% 0% 0% -5% 0% -3%
Demand 3.9% 0% 2.8% 3.3% 0% 3.1% 0.2% 3.9% 0% 4.8%
Administrative Cost -26.7% 0% -11.8% -1.1% 0% -24.4% 0% -33.3% 0% -12.2%
Human Resources
Andrews Baldwin Chester Digby Erie Ferris Garrett Harper Irving Jasper
Decisions
Scientists - Recruitment & Retention $0 $2,000 $700 $1,000 $2,000 $700 $2,000 $2,000 $2,000 $1,500
Manufacturing - Training & Assembly
$0 $2,000 $2,000 $1,000 $2,000 $2,000 $2,000 $2,000 $1,000 $1,500
Teams
Sales - Compensation $1,000 $2,000 $1,000 $1,000 $2,000 $1,000 $2,000 $2,000 $2,000 $1,500
Total Expenditures $1,000 $6,000 $3,700 $3,000 $6,000 $3,700 $6,000 $6,000 $5,000 $4,500
Yearly Impacts
R & D Cycle Time 5% -6.2% 0% -2.5% -1.7% 0% 0% -10% -10% -6.3%
Demand 0% 0% 0% 1.5% 0% 0% 0% 2.4% 0.7% 2.2%
Accessibility 0% 4.8% 0% 4% 0% 0% 6% 5.2% 8% 6%
Productivity Index 0% 5% 5% 2.5% 5% 5% 5% 5% 2.5% 3.8%
Turnover Rate 0% 0% 0% -5% 0% 0% 0% 0% -25% -17.5%
Production After Adjustment -1% 0.5% 0.3% -0.3% 0.5% 0.5% 0.5% 0.5% 0% 0.1%
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Cumulative Impacts
Andrews Baldwin Chester Digby Erie Ferris Garrett Harper Irving Jasper
Material Cost -6.9% -8.6% -7.5% -5.8% -9.3% -7.3% -10.1% -4.8% -0.2% -5.1%
R & D Cycle Time -68% -73% -73% -55% -73% -73% -73% -63.3% -71.5% -51.3%
Labor Cost -14% -14% -13.7% -11.6% -14% -14% -14% -11.2% 0% -8.4%
Demand 24.4% 24.4% 24.4% 22.1% 24.4% 22.6% 24.4% 19.3% 16.9% 19.7%
Administrative Cost -60% -60% -60% -60% -60% -57.7% -60% -42.9% 0% -20%
Accessibility 30% 30% 30% 24% 30% 30% 30% 30% 28.4% 22%
Productivity Index 25% 26.3% 27.3% 15% 25% 26.3% 20% 20.8% 4.3% 13.8%
Turnover Rate -50% -50% -50% -30% -50% -50% -50% -50% -30.5% -17.5%
Production After Adjustment 1% 1.9% 2% -1.5% 1.5% 1.9% 0% 0.2% -4% -1.9%
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