Câu 1: VOCABULARY

Choose the best word (A,B,C or D) to complete the following sentences.

1. The government is offering attractive .............. to encourage foreign

investment.

A. value added tax B. tax incentives C. labour force D. income

tax

2. When .............. is attractive enough, a lot of money will be put into the
bank.

A. income tax B. inflation rate C. interest rate D.

currency

3. A nation’s ..............is favorable when its exports exceed its imports.

A. trade balance B. trade surplus C. trade deficit D.

foreign trade

4. He .............. $2 billion offer from Yahoo, because the deal was too risky.

A. took up B. took in. C. depended on D. turned

down

5. That country was able to repay its loans from abroad, thus, could reduce
its ..............

A. foreign investment B. trade deficit C. trade surplus D.

foreign debt

1
6. The percentage increase in prices calculated on a monthly or annual basis
is ..............

A. exchange rate B. interest rate C. unemployment rate D.

inflation rate

7. What is today’s .............. between Euros and Yens?

A. interest rate B. exchange rate C. tax D. inflation

rate

8. For this weekend only, Channel store is celebrating its first year in
business with an up to 30% .............. on all items.
A. discount. B. reduction C. decrease D. decline

9. We chose this country to build a factory because they have ..............

A. unhealthy economy B. high inflation rate C. unstable politics D.

skilled workforce

10. To stimulate the economy and attract .............from abroad, the

government is offering new tax incentives.

A. foreign affair B. foreign debt C. foreign investment D.

foreign relation

11. The ..............has decreased because more and more people have gone
back to work as the economy recovers.

A. unemployment rate B. inflation rate C. birth rate D.

exchange rate

12. The inflation rate has dropped to under 10%, thanks to the government’s
tight............. policy.

2
A. money B. cash C. currency D.
monetary

13. When a country sells more goods to other countries than buys from
them, it has a .............. trade balance.

A. positive B. healthy C. good D. all of

the answers

14. The period when trade and business activities decrease is called
economic ..............

A. recession B. fall C. decrease D.

increase

15. Vietnam no longer has an advantage of skillful ..............over other

countries in the region.

A. working hour B. workforce C. working condition. D. working

regulation

Câu 2: GRAMMAR

Choose the best word (A,B,C or D) to complete the following sentences.

1. Could you check the departure time .............. we leave for the airport?

A. throughout B. during C. until D. before

2. We can set up a company ..............the conditions are right.

A. while B. when C. during D. for

3. After we meet all the candidates, we .............. how many to employ.

3
A. decided B. decide. C. have decided. D. will decide

4. We could possibly discuss the project .............. the meeting starts.

A. while B. until C. as soon as D. as long as

5. I will not talk to them anymore .............. they apologize first.

A. until B. after C. while D. as soon as

6. My dad gave his suits to charity .............. he had worn them for a year.

A. when B. after C. until D. before

7. If he ...............the sales target this year, the company will award him.

A. reached B. reach. C. reaches D. will reached

8. As soon as I started the car, I ............... that something was wrong with
the engine.

A. realized B. realize C. has realized D. realizes

9. When he bought his new motorcycle, he .............. one year’s guarantee.

A. has got B. get C. got D. gets

10. I received a free coupon from the airline when I took a flight ...............
San Francisco in March.

A. on B. at C. in D. to
11. ................ he joined the family clothing business, he had been an
entrepreneur.

A. After B. Before C. When D. While

4
12. When I travel on business, the company pays ...........my meals and my
hotel.

A. for B. to C. at D. in

13. If you follow these guidelines, you may be successful ...........the new
product.

A. for B. on C. with D. at

14. Dyson spent 15 years ................ to persuade the banks to support his
idea.

A. tries B. to try C. tried D. trying

15. You should differentiate yourself ..............your competitors in the market.

A. in B. of C. from D. about

Câu 3: READING COMPREHENSION

Read the following passage and answer the questions.
Web start-ups buy more TV advertising
By Tim Bradshaw
More and more, small Internet start-ups are advertising on television, often within months of
their launch. In the late 1990s, many of the Internet's biggest brands such as Google, Skype and
Amazon were built through word-of-mouth, without paying for offline ads. Today Google is
advertising on TV and billboards, and investors are encouraging more of their start-up companies
to take advantage of television.
Index Ventures invests in Internet start-ups. Saul Klein, a partner at Index, says: "Once you have
a clear sense of how much it costs you to get a customer and the total lifetime value of that
customer, you should start experimenting with as many different marketing channels as
possible." Recent e-commerce companies appearing on UK TV include Spotify, the digital music
service; Lovefilm, the DVD-rental and online-video service;Glasses Direct, which sells

5
spectacles; Wonga, a loan provider; and Just-Eat, which lets people order from local fast food
takeaways online.
Such companies started off by advertising on Google's search ads, which allow an exact analysis
of how much each ad cost and how much the visitor who saw the ad went on to spend. But
search ads are most useful when people know what they are looking for so for companies trying
to build awareness for a new kind of online service, TV ads can be more useful.
"Our goal on TV is to educate people that there is an alternative to the high street." says Kevin
Cornils, chief executive of Glasses Direct. "Anyone can do an ad so online, but people trust TV."
Mat Braddy, marketing chief at Just- Eat, buys TV advertising to target younger people in early
evenings and at weekends. "If you're clever about it, you can advertise at the times of day when
people make the decision to eat," he says.
1. What is the trend among small Internet start-ups mentioned in the passage?
A. Investing in traditional marketing
B. Relying only on word-of-mouth
C. Embracing television advertising
D. Ignoring offline ads
2. Which online brands in the late 1990s did not rely on television advertising for their growth?
A. Google, Skype, and Amazon
B. Yahoo, eBay, and PayPal
C. Netflix, Facebook, and Twitter
D. Microsoft, Apple, and IBM
3. Why are investors encouraging start-ups to explore television advertising?
A. Decline in online marketing effectiveness
B. Increased competition in the digital space
C. Potential for reaching wider audience
D. Government regulations
4. What is Index Ventures known for ?
A. Manufacturing electronic devices
B. Investing in Internet start-ups
C. Providing marketing services
D. Developing software applications

6
5. What advice does Saul Klein offer to start-ups regarding marketing channels?
A. Follow one marketing channel
B. Limit marketing experimentation
C. Explore various marketing channels
D. Avoid television advertising
6. Which e-commerce company has recently used TV advertising in the UK?
A. Amazon
B. eBay
C. Spotify
D. Just-Eat
7. What advantage do TV ads offer over search ads, particularly for companies trying to build
awareness for new online services?
A. Narrow audience targeting
B. Lower cost per click
C. Wider reach to customers
D. Higher conversion rates
8. According to Kevin Cornils, why is TV advertising valuable for Glasses Direct?
A. Builds trust among consumers
B. Provides detailed analytics
C. Targets niche audiences
D. Increases website traffic
9. When does Mat Braddy strategize TV advertising?
A. Weekday mornings
B. Late nights
C. Early evenings and weekends
D. Afternoon rush hours
10. What is the main goal of TV advertising for Just-Eat, according to Mat Braddy?
A. Increase brand recognition
B. Boost food orders
C. Educate about healthy eating
D. Promote special discounts

7
Câu 4: LISTENING
Listen and choose the correct answers for 1-4 Track 7.1
1. The government has reduced the inflation rate by________
A. the monetary policy C. the tax incentives
B. the management style D. the foreign investments
2. The balance of trade starts to look________.
A. much worse B. unhealthier C. much better D.
more negative
3. The issue of________continues a problem.
A. unemployment rate C. red tape
B. government bureaucracy. D. all of the items
4. The customers who are NOT LISTED here are________.
A. students B. business organizations C. migrant workers D.
start-up businessmen
Listen and choose the correct answers for 5-7 Track 7.2
5. The thing/things that successful businesses have in common
is/are________.
A. a plan C. both a plan and vision
B. a vision. D. neither of them
6. They have to keep a good relationship with________.
A. staffs. B. customers C. managers. D.
banks
7. Successful businesses must always think about________.
A. how to make more profit, more cost.
B. how to make less profit, more cost.
C. how to make more profit, less cost.
D. how to make less profit, less cost.
Listen and choose the correct answers for 8-10 Track 7.3
8. The following activities are mentioned, EXCEPT________.

8
A. You understand the marketplace.
B. You understand the customers.
C. You make yourself different from your rivals.
D. You have enough cash.
9. For her, ________ is critical to success of a business.
A. understanding the product or service
B. understanding the market.
C. understanding the customers.
D. understanding the market and the customers.
10. To be successful, you must ensure that the cash flow is________through
the business.
A. positive B. negative C. stable D. the
same