MINI Icecream pops:
Bite-sized ice cream popsicles in fun flavors and shapes perfect for kids, teens, and
party-goers. Think of it like the Lays of the ice cream world: small, irresistible, and
low-priced with high-volume potential.
Target Market
● School & college students
● Young adults (18–35)
● Parents with kids
● Party planners & event organizers
Pricing Strategy (INR)
Product Size Selling Price (MRP) Cost per Unit Profit per Unit
Single Pop ₹15 ₹6–₹8 ₹7–₹9
(20ml)
Box of 6 Pops ₹80 ₹35–₹40 ₹40–₹45
Party Pack (12) ₹150 ₹70–₹80 ₹70–₹80
Product Variants
● Flavours: Chocolate Fudge, Mango Tango, Strawberry Cream, Paan Blast, Choco
Chili
● Shapes: Star, Heart, Rocket, Dino, Emoji
● Add-ons: Nuts, Sprinkles, Choco dip (₹5 extra)
Manufacturing Setup
Initial Investment: ₹3–4 Lakhs
● Small-scale cold storage unit
● Ice cream moulds & popsicle machines
● Packaging (branded wraps, boxes)
● Ingredients (milk, flavors, sugar, stabilizers)
Sales Channels
1. Retail Kiosks – Outside schools, malls, parks
2. Food Trucks – Low investment, high mobility
3. Party/Event Tie-ups – Birthday packs, catering orders
4. Online Delivery – Swiggy/Zomato + Instagram DM Orders
5. Franchise Model (After validation)
Marketing Strategy
● Reels & Shorts – Show fun shapes & first bites
● Giveaways – “Guess the flavour” contests
● Sampling – School fests, college events
● Influencer Collab – Local food bloggers
● Theme Days – Dino Day, Heart Pop Valentine offers
Monthly Expense (Approx.)
Item Cost (INR)
Ingredients ₹25,000
Packaging ₹10,000
Staff (2 people) ₹24,000
Rent ₹10,000
(kiosk/storage)
Marketing ₹5,000
Electricity & Misc. ₹6,000
Total ₹80,000
Monthly Revenue Projection
Assume:
● Selling 200 pops/day at avg. ₹15
● = ₹3,000/day → ₹90,000/month
● After events, boxes, and delivery: total revenue ~₹1.2L–1.5L/month
● Net profit: ₹35,000–₹55,000/month in initial phase
Growth Plan
● Introduce DIY Pop Kits (make at home)
● Limited edition collabs (festive flavors)
● Expand to metros via micro-franchises
● Cold chain tie-ups with kirana stores for stocking
