The document discusses various unconventional marketing strategies, including guerilla marketing, ambush marketing, ambient marketing, tissue pack marketing, and reverse graffiti. These methods focus on creative and low-cost approaches to promote products or services. The content emphasizes the innovative nature of these marketing techniques.
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The document discusses various unconventional marketing strategies, including guerilla marketing, ambush marketing, ambient marketing, tissue pack marketing, and reverse graffiti. These methods focus on creative and low-cost approaches to promote products or services. The content emphasizes the innovative nature of these marketing techniques.