Contact
Muntinlupa City
Sherryll Millicent Paguio
+639453414772 (Mobile) E-commerce Specialist | Digital Marketing, Business Development &
homedel.foreverliving@gmail Content Leadership + Growth Strategist | Scaled Sales via Shopee,
.com Lazada & TikTok
www.linkedin.com/in/ Muntinlupa City, National Capital Region, Philippines
sherryllmillicentpaguio (LinkedIn)
www.facebook.com/ Summary
ArvaeNatureBeaute (Portfolio)
As an accomplished e-commerce professional, I have a proven track
Top Skills record of driving online sales and enhancing customer experiences.
Communication My expertise encompasses digital marketing, product management,
Radio Broadcasting and data-driven decision-making, enabling me to develop and
News Writing execute strategies that boost revenue and foster brand loyalty. I am
adept at leveraging content to identify market trends and optimize
Languages product listings using AI, ensuring maximum visibility and conversion
English (Professional Working) rates. My collaborative approach and commitment to excellence
Filipino (Native or Bilingual) have consistently delivered measurable results in the dynamic e-
commerce landscape.
Experience
Beauty and Wellness MNL
Ecommerce Manager
October 2019 - December 2024 (5 years 3 months)
361 Midland Alley Parkhomes Tunasana Muntinlupa City
At Beauty and Wellness MNL, I spearhead the growth and optimization of the
brand's online retail operations, ensuring a seamless shopping experience for
customers. My role involves leveraging digital marketing strategies such as
SEO, SEM, and social media advertising to drive traffic and increase online
sales growth.
I manage the end-to-end product management process, from inventory
planning to creating compelling product listings that boost conversion rates.
Utilizing platforms like Shopify and Google Analytics, I track KPIs, analyze
consumer behavior, and implement data-driven strategies to enhance the
brand's performance.
Additionally, I develop and execute customer retention strategies, such as
personalized marketing campaigns and loyalty programs, to improve customer
satisfaction and foster brand loyalty. Through supply chain management and
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close collaboration with stakeholders, I ensure efficient operations that align
with business goals.
Key achievements include:
Driving traffic growth by optimizing online campaigns, resulting in a significant
increase in ROI.
Improving conversion rate optimization (CRO), leading to measurable revenue
growth.
Successfully managing marketplace channels like Amazon Seller Central to
expand the brand's reach.
My commitment to excellence and innovative approach positions Beauty and
Wellness MNL as a leader in the dynamic eCommerce and wellness industry.
Crystal Oasis Purified Water Refilling Station
Manager /Owner
July 2017 - December 2024 (7 years 6 months)
Purified Water Refilling Station
Forever Living Products (Home Office)
Manager
January 2011 - December 2024 (14 years)
Dubai U.A.E
At Forever Living Products, I have played a key role in empowering sellers
to achieve their sales goals through effective training, mentorship, and
strategic guidance. I specialize in selling nutritional and wellness products by
leveraging social media marketing and digital strategies, ensuring a strong
online presence and customer engagement.
With my expertise in eCommerce management and customer relationship
management (CRM), I have successfully contributed to the growth and
success of the sales team while continuously enhancing product offerings
to meet evolving market demands. I also focus on building and mentoring
high-performing teams, helping individuals refine their skills, optimize their
strategies, and consistently exceed sales expectations.
My approach combines a deep understanding of health and wellness products,
social media advertising, and network marketing, allowing me to effectively
expand our market reach and foster long-term customer loyalty.
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Dubai Duty Free
Sales Assistant
November 2009 - March 2017 (7 years 5 months)
Dubai, UAE
Dubai Duty Free, one of the world’s largest and most successful airport retail
operations, achieved an impressive annual turnover of AED 4.66 billion (USD
1.27 billion) and recorded over 21.5 million sales transactions annually. As a
part of its 3,000-strong team operating in Dubai International Airport, I provided
exceptional support to customers and contributed to the seamless functioning
of the retail operations.
My responsibilities included:
Customer Engagement: Assisted customers in locating merchandise,
answering inquiries, and delivering tailored product recommendations to
ensure satisfaction.
Sales Transactions: Processed payments efficiently, handled refunds and
vouchers, issued receipts, and calculated discounts while maintaining
accuracy in all transactions.
Stock Management: Monitored inventory, replenished shelves, verified
pricing accuracy, and reported stock discrepancies to supervisors to maintain
availability.
Visual Merchandising: Set up promotional displays, created signage, and
arranged merchandise to maximize visibility and drive sales.
Team Support: Trained and guided new staff members in store operations,
customer service, and transaction handling.
Throughout my tenure, I consistently delivered exceptional customer service,
contributing to the store’s reputation as a premier retail destination. My ability
to thrive in a fast-paced, multicultural environment equipped me with valuable
skills in sales, communication, and teamwork, which were pivotal in achieving
both individual and team success.
CHANEL
Beauty Advisor
March 2000 - March 2008 (8 years 1 month)
Dubai, UAE
As a Chanel Beauty Advisor at Dubai Duty Free, I provided exceptional service
to customers while representing one of the world’s most prestigious luxury
beauty brands. My role combined customer engagement, sales expertise, and
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operational coordination to ensure the seamless promotion and sale of Chanel
products.
Key responsibilities included:
Customer Service Excellence: Assisted and engaged with customers, offering
personalized skincare advice, makeup tips, and live product demonstrations to
meet their unique needs.
Sales and Product Knowledge: Leveraged in-depth knowledge of Chanel’s
product line to accurately assess customer requirements and drive sales
through tailored recommendations.
Stock and Merchandising Management: Managed inventory requisitions,
maintained planograms, and ensured the cleanliness, organization, and
replenishment of products on the shop floor.
Promotions and Events: Coordinated the implementation and management of
in-store promotions, ensuring successful execution and alignment with brand
standards.
Operational Liaison: Acted as a key point of contact between Chanel suppliers,
Dubai Duty Free management, and purchasing and operations departments to
address sales performance and other trading matters.
During my tenure, I consistently upheld Chanel’s high standards for luxury
retail, delivering exceptional customer experiences and contributing to the
brand’s strong presence within Dubai Duty Free. This role enhanced my
skills in luxury sales, customer relationship management, and operational
coordination within a dynamic, fast-paced retail environment.
Herbalife
Independent Distributor
November 1998 - March 2000 (1 year 5 months)
Makati, Philippines
Engaged in selling nutritional products through telemarketing, customer
service and promotion
CIM Technologies, Inc.
Business Development Officer
July 1999 - November 1999 (5 months)
Makati, Philippines
Established in 1989, CIM Technologies, Inc. is a pioneer in providing
Computer-Aided Design (CAD) solutions and services. As an Account
Development Specialist, I played a key role in driving business growth and
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delivering high-quality solutions to both local and international clients across
various industries.
Key responsibilities included:
New Business Development: Identified and developed new client accounts to
expand the company’s market presence.
Customer Relations: Delivered superior customer service, fostering strong and
long-lasting relationships with clients.
Market Research and Analysis: Conducted extensive research on industry
trends, competition, and economic conditions to support informed decision-
making and strategy development.
Strategic Planning: Developed detailed situation analyses, identifying company
strengths, weaknesses, opportunities, and threats (SWOT) to assist in
formulating strategic growth plans.
Industry Engagement: Attended workshops, trade shows, and seminars to stay
updated on emerging technologies, industry innovations, and best practices.
During my tenure, I contributed to the company’s continued growth by
combining strategic insights, customer-focused solutions, and market
expertise. This experience enhanced my skills in business development,
market analysis, and client relationship management, ensuring CIM
Technologies remained a leader in CAD solutions.
Greenwich - Jollibee Foods Corporation
Store Marketing Assistant
June 1995 - December 1995 (7 months)
Los Banos Laguna
Jollibee, the Philippines' leading fast food chain, is a phenomenal success
story that has revolutionized the local and international fast food industry. As
a Customer Service Associate, I contributed to Jollibee’s mission of delivering
exceptional dining experiences through outstanding customer care and
efficient service.
Key responsibilities included:
Customer Satisfaction: Ensured superior service by promptly addressing
customer inquiries and fulfilling orders with speed and accuracy.
Complaint Resolution: Handled customer concerns diplomatically, resolving
issues quickly to maintain satisfaction and foster loyalty.
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Service Excellence: Delivered friendly and attentive service that upheld
Jollibee’s reputation for creating joyful and memorable dining experiences.
Through this role, I developed strong skills in customer relationship
management, problem-solving, and fast-paced teamwork, all of which
contributed to the brand’s ongoing success both locally and internationally.
UP Radyo DZLB
Student Assistant
November 1993 - October 1994 (1 year)
UPLB,Los Banos, Laguna
As a Radio Production Assistant, I gained hands-on experience in various
aspects of radio production, contributing to both creative and operational tasks
in a dynamic environment.
Key responsibilities included:
On-Air Assistance: Supported live coverage and summarized radio surveys to
ensure smooth and efficient broadcasts.
Radio Talent: Performed as a voice actor in radio drama productions,
showcasing versatility and creativity.
Scriptwriting: Authored engaging news scripts for a one-hour program,
maintaining accuracy and relevance.
Clerical and Operational Support: Assisted in clerical tasks, managed the
music library, and supported the academic department with administrative
responsibilities.
Collaboration: Worked across departments to fulfill assigned duties, ensuring
effective coordination and teamwork.
Student Support: Helped fellow students in radio labs, fostering a collaborative
learning environment.
This experience honed my skills in broadcast production, scriptwriting,
teamwork, and multitasking, providing me with a strong foundation in the radio
and media industry.
Education
University of the Philippines
BS Development Communication, Community Broadcasting · (1993 - 2008)
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