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App Stores - What Works For Developers

This document discusses app stores and opportunities for app developers. It provides analytics on app usage from Flurry and AppCircle. The iOS app platform has seen much more growth than Android in terms of installed base and developer activity. Developers are loyal to platforms that make them money through revenue per user and engaged users, especially in gaming and social apps. Discovery and monetization are major challenges for developers. However, opportunities exist to spend on promotion and see substantial daily installs and returns, though costs vary significantly.

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Azeem Ansar
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59 views15 pages

App Stores - What Works For Developers

This document discusses app stores and opportunities for app developers. It provides analytics on app usage from Flurry and AppCircle. The iOS app platform has seen much more growth than Android in terms of installed base and developer activity. Developers are loyal to platforms that make them money through revenue per user and engaged users, especially in gaming and social apps. Discovery and monetization are major challenges for developers. However, opportunities exist to spend on promotion and see substantial daily installs and returns, though costs vary significantly.

Uploaded by

Azeem Ansar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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App

Stores What Works for Developers


Azeem Ansar Business Development Flurry, Inc. September 30, 2010

Promote Your App Monetize Your App

Improve Your App Retain Your Users

Flurry Snapshot
Analytics (Released Jan 2009)
App Developers: Live Applications: Installs with Flurry Total Devices Covered: iOS Devices Covered: Monthly Active Devices: Daily Active Devices: Monthly Sessions: 33,000 49,000 1.2 B 110M 86M 65 M 22 M 2.9 B

Selected Customers

AppCircle (Released June 2010)


App Developers: Devices Reached: 700 25 M

A Whole New World of Developers

The Importance of Developers

I will emotionally immerse, empower, surprise, delight, entertain, save time for, make more productive, inform, educate, socially connect, romantically intrigue and make life better for your customers

to PlaGorm Providers

if I only have to build once, control my assets, get approved in 1 week, reach 100M+ devices, know consumers can and will buy, get consumers to notice and try my apps, keep most of the money, monitor my own business and can adjust on the fly.

Developers Want a Business Not a PlaGorm

iOS vs. Android Installed Base


180,000 160,000

Unique Devices Detected per Day

140,000 120,000 100,000 80,000 60,000 40,000 20,000 - Jun '09 Jul '09 Aug '09 Sep '09 Oct '09 Nov '09 Dec '09 Jan '10 Feb '10 Mar '10 Apr '10 May '10

iOS vs. Android Developer AcKvity


40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 - Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug '09 '09 '09 '09 '09 '09 '09 '09 '09 '09 '09 '09 '10 '10 '10 '10 '10 '10 '10 '10

Developers are Loyal

5%

... to Money
$20 $18 Revenue per User per Year (aka ARPU) $16 $14 $12 $10 $8 $6 $4 $2 $-

*
* Example of ARPU from successful social gaming apps category

and Engaged Users


40% 35%

Percentage of overall sessions

30% 25% 20% 15% 10% 5% 0%

Games

Social Networking

Media and Entertainment

The New Developer Pain

Discovery

Monetization

The New Developer Opportunity


Rank 1 2 3 4 5 Daily installs 130,000 - 250,000 110,000 -200,000 100,000 - 160,000 95,000 - 130,000 90,000 -120,000 PromoKon Cost $100k - $450k $80k - $400k $75k - $320k $65k - $250k $50k - $200k Daily Installs 25,000 - 35,000 20,000 - 30,000 15,000 - 20,000 12,000 - 18,000 12,000 - 17,000 PromoKon Cost $50k - $150k $40k - $120k $30k - $80k $24k - $55k $24k - $50k

* Varies widely between CPC and CPI programs

QuesKons?
Azeem Ansar azeem@urry.com 646-875-8324

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