PREFACE

I am pleased to present the project report on "Preparing Advertisement Copy on The Assigned Product before my respected readers. It is a humble attempt from my part to judge consumer behavior for the effectiveness of existing and self designed adcopy of Spices. This study deals with a number of topics, which will help the reader understand and learn how consumers make consumption decisions regarding Spices. Language of the report is simple and lucid. Attempts have been made to arrange the subject matter in a systematic and well-knit style. Efforts have also been made to deal with all topics precisely and gently. I express thanks to all those prolific teachers and experts of management whose theories and ideas have been incorporated in this project report. Despite of this it is very difficult to be perfect to the core and mistakes do creep in for which I extend my apology and carve the hospitality of the readers to point them out. Their criticism and suggestions for the improvement in future are welcomed.

REKHA JATAV

ACKNOWLEDGEMENT
Preparing a project of this nature is an arduous task and I was fortunate enough to get support from a large number of persons. Iwish

to express my deep sense of gratitude to all those who generously helped in successful completion of this report by sharing their invaluable time and knowledge. It is my proud and previledge to express my deep regards to Respected Mr. Anand Tiwari, Head, Faculty Of B.B.A. Department, Govt. Autonomous Girls P.G. College of Excellence Sagar for allowing me to undertake this project. I feel extremely exhilarated to have completed this project under the able and inspiring guidance of Miss Deepti Patel He rendered me all possible help and guidence while reviewing the manuscript in finalising the report. I also extend my deep regards to my teachers, family members, friends and all those whose encouragement has infused courage in me to complete the work successfully.

REKHA JATAV B.B.A. III Sem. IInd Year

CERTIFICATE
Date: The project report titled Preparing Advertisement Copy On The Assigned Product has been prepared by

MISS REKHA JATAV, IInd Batch, under the guidance and supervision of MISS DEEPTI PATEL , for the partial fulfillment of the degree of B.B.A.(Hon).

Signature of Signature of Supervisor: examiner

the

Signature Head of the Department:

of the

DECLARATION BY THE CANDIDATE

Date: I declare that the project report titled Preparing Advertisement Copy On The Assigned Product is my own work conducted under the supervision of MISS DEEPTI PATEL, Department Of Business, Management, Faculty Of B.B.A. Department, Govt. Autonomous Girls P.G. College of Excellence. To the best of my knowledge the report does not contain any work,

which has been submitted for the award of any degree, anywhere.

MISS REKHA JATAV

3rdSemester IIth Batch

TABLE OF CONTENTS
Preface Acknowledgement Certificate Declaration by the Candidate
1. Introduction 2. Line of Objectives 3. Research methodology 4. Data analysis and interpretation 5. Self designed advertisement Product profile Script for advertisement Advertisement of existing brand 6. Findings 7. Conclusion 8. Suggestions 9. Limitations

 Bibliography Appendix

Format of Questionnaire

INTRODUCTION TO THE TOPIC

It turns out there is lead in lipstick, as two television reporters on opposite sides of North America reported in 2006. In July, Pittsburghs WPXI-TV tested five brands of lipstick and found lead in ever y one of them. In May, Los Angeles KCBS-TV tested 19 lip products and found lead in four of them, at levels that varied from 0.2 and 0.4 parts per million thats two to four times the FDA limit for lead in candy. Is this trace level of lead cause for concern? It depends who you ask. For most healthy people, a little bit of lead in lipstick is probably not a big deal, but there are people who need to be concerned about it and they are young women and pregnant women, for sure, said Devra Lee Davis, PhD, director of the Center for Environmental Oncology at the University of Pittsburgh Cancer Institute. Lead builds up in the body, so small amounts applied to the lips several times daily, five days a week, could add up to a significant amount over a persons lifetime. Pregnant and nursing women pass lead and other hazardous chemicals on to their developing babies. Numerous studies show there is no safe dose of lead in childrens blood. None of this should worry the millions of women who enjoy lipstick every day, according to the cosmetics industry. It may be impossible to live in a lead-free world, but is it really impossible to keep lead out of lipstick? Arent these the same companies with the glossy ads promising products that can bring balance, health and vitality to our lives? Shouldnt they be at the front of the line offering to reduce their contribution to the toxic load? On the contrary, the worlds richest cosmetics companies take the position that small amounts of hazardous chemicals are safe to use in cosmetics. The cosmetics

industrys chief spokesperson, Dr. John Bailey, told the New York Times that the chemicals being singled out by environmental groups are present in such small amounts in personal care products that they pose no threat to human health. He compared them to salt in cooking. A little salt on your peas or tomatoes can be good, Dr. Bailey said. But a lot of salt can have adverse health effects on your blood pressure, and too much can be fatal. Unfortunately, mixtures of chemicals with various toxic proper ties become more complicated than salt. A little bit of hormone-disrupting chemicals mixed with carcinogenic contaminants in the baby shampoo, the bubble bath and the body wash add up day in and day out. The cosmetics companies insist their products are safe, but what do those claims really mean? They typically mean the product has been tested to ensure it doesnt cause short-term obvious health effects, such as rashes, swelling and eye irritation. Most chemicals in cosmetics have not been tested for their potential to cause long-term health problems such as cancer or reproductive harm. Contrary to the letter from Revlons Rachel Evans, the US FDA has little authority to ensure the safety of cosmetics or to remove unsafe products from the market. The way the system works in the US is that the cosmetics companies get to decide for them- selves whats safe. The cosmetics industry contributes more than just a little bit to the chemical problem. Hundreds of tons of chemical-containing beauty products are sold every day and applied to peoples bodies. According to a 1997 survey by the California Air Resources Board, more than 220 tons of personal care products were sold daily in the state, including 52 tons of hair spray, 24 tons of styling gels, 12 tons of fragrance and more enough products to fill two tanker trucks per day with cosmetic chemical compounds, in just one state.

Lipstick is

a cosmetic

product containing pigments, oils, waxes,

and emollients that applies color, texture, and protection to the lips. Many varieties of lipstick are known. As with most other types of makeup, lipstick is typically, but not exclusively, worn by women. The use of lipstick dates from the ancient times. History Ancient Mesopotamian women were possibly the first women to invent and wear lipstick. They crushed semi precious jewels and used them to decorate their lips.[1] Women in the ancient Indus Valley Civilization applied lipstick to their lips for face decoration.[2] Ancient Egyptians extracted purplish-red dye from fucus-algin, 0.01% iodine, and some bromine mannite, which resulted in serious illness. Cleopatra had her lipstick made from crushed carmine beetles, which gave a deep red pigment, and ants for a base. Lipsticks with shimmering effects were initially made using apearlescent substance found in fish scales.[3] During the Islamic Golden al-Qasim Age the al-

notable Arab Andalusian cosmetologist Abu

Zahrawi (Abulcasis) invented solid lipsticks, which were perfumed sticks rolled and pressed in special molds, and he described them in his Al-Tasrif.
[citation needed]

In Medieval Europe, lipstick was banned by the church and was

thought to be used as an 'incarnation of Satan',[4] cosmetics being 'reserved' for prostitutes.

England Lip colouring started to gain some popularity in 16th century England. During the reign of Queen Elizabeth I bright red lips and a stark white face became fashionable.[5] By that time, lipstick was made from a blend of beeswax and red stains from plants. Only upper class women and male actors wore makeup.[6] In 1770 a British law was proposed to the Parliament that a marriage should be annulled if the woman wore cosmetics before her wedding day.[7] Throughout most of the 19th century the obvious use of cosmetics was not considered acceptable in Britain for respectable women, and it was associated with marginalized groups such as actresses and prostitutes. It was considered brazen and uncouth to wear makeup.[1] In the 1850s, reports were being published warning women of the dangers of using lead and vermillion in cosmetics applied to the face. By the end of the 19th century, Guerlain, a French cosmetic company, begin to manufacture lipstick. The first commercial lipstick had been invented in 1884, by perfumers in Paris, France. It was covered in silk paper and made from deer tallow, castor oil, and beeswax.[1] Before then, lipstick had been created at home.[8] Complete acceptance of the undisguised use of cosmetics in England appears to have arrived for the fashionable Londoner at least by 1921.[9] United States In the 19th century, lipstick was colored with carmine dye. Carmine dye was extracted from Cochineal, scale insects native to Mexico and Central America which live on cactus plants. Cochineal insects produce carminic acid to deter predation by other insects. Carminic acid, which forms 17% to 24% of the weight of the dried insects, can be extracted from the insect's body and eggs. Mixed with aluminum or calcium salts it makes carmine dye (also known as cochineal).[10]:36

This lipstick did not come in a tube; it was applied with a brush. Carmine dye was expensive and the look of carmine colored lipstick was considered unnatural and theatrical, so lipstick was frowned upon for everyday wear. Only actors and actresses could get away with wearing lipstick. In 1880, few stage actresses wore lipstick in public.[11][12] The famous actress, Sarah Bernhardt, began wearing lipstick and rouge in public. Before the late 19th century, women only applied makeup at home. Bernhardt often applied carmine dye to her lips in public.[10]:36 In the early 1890s, Carmine was mixed with an oil and wax base. The mixture gave a natural look and it was more acceptable among women. At that time, lipstick was not sold in screw up metal tube; it was sold in paper tubes, tinted papers, or in small pots.[11] The Sears Roebuckcatalog first offered rouge for lips and cheeks by the late 1890s. By 1912 fashionable American women had come to consider lipstick acceptable, though an article in the New York Times advised on the need to apply it cautiously.[13] By 1915, lipstick was sold in cylinder metal containers, which had been invented by Maurice Levy. Women had to slide a tiny lever at the side of the tube with the edge of their fingernail to move the lipstick up to the top of the case.[14] In 1923, the first swivel-up tube was patented by James Bruce Mason Jr. in Nashville, Tennessee. As women started to wear lipstick for photographs, photography made
[11]

lipstick

acceptable

among

women.

Elizabeth Arden and Estee Lauder begin selling lipstick in their salons.[12]

During the Second World War, metal lipstick tubes were replaced by plastic and paper tubes. Lipstick was scarce during that time because some of the essential ingredients of lipstick, petroleum and castor oil, were unavailable.:50 World War II allowed women to work in engineering and scientific research, and in the late 1940s, Hazel Bishop, an organic chemist in New York and New Jersey, created the first long lasting lipstick, called No-

Smear lipstick.[15] With the help of Raymond Specter, an advertiser, Bishop's lipstick business thrived. Another form of lip color, a wax-free semi-permanent liquid formula, was invented in the 1990s by the Lip-Ink International company. Other companies have imitated the idea, putting out their own versions of long-lasting "lip stain" or "liquid lip colour." Anthropology According to some anthropologists[who?], the lips are similar in appearance to the labia because they flush red and swell when they arearoused, a possible conscious or subconscious reason why women in many cultures[which?] make their lips even redder with lipstick.[16] Lipstick trends

Actress Elizabeth Taylor helped to popularize red lipstick. Throughout the early 20th century, lipstick came in a limited number of shades. Dark red was one of the most popular shade throughout the 19th and 20th century. Dark red lipstick was popular in the 1920s. Flappers wore lipstick to symbolize their independence. Lipstick was worn around the lips to form a "Cupid's bow", inspired by actress Clara Bow.[17] At that time, it was acceptable to apply lipstick in public and during lunch, but never at dinner.

In the early 1930s, Elizabeth Arden began to introduce different lipstick colors. She inspired other companies to create a variety of lipstick shades.
[19]

In the 1930s, lipstick was seen as symbol of adult sexuality. Teenage girls

believed that lipstick was a symbol of womanhood. Adults saw it as an act of rebellion. Many Americans, especially immigrants, did not accept teenage girls wearing lipstick. A study in 1937 survey revealed that over 50% of teenage girls fought with their parents over lipstick.[20] In the mid 1940s, several teen books and magazines stressed that men prefer a natural look over a made up look. Books and magazines also warned girls that wearing cosmetics could ruin their chances of popularity and a career. The implication of these articles was that lipstick and rouge were for teen girls who acted very provocatively with men.[20] Despite the increased use of cosmetics, it was still associated with prostitution. Teen girls were discouraged from wearing cosmetics for fear that they would be mistaken for "loose" girls or prostitutes.[21] By the 1950s, movie actresses Marilyn Monroe and Elizabeth Taylor helped bring back dark red lips. A 1951 survey revealed that two-thirds of teenage girls wore lipstick. In 1950 chemist Hazel Bishop formed a company, Hazel Bishop Inc., to promote her invention of long-lasting, non-smearing 'kissproof' lipstick ("stays on you...not on him"), which quickly gained acceptance.[22] At the end of the 1950s, a cosmetic company named Gala introduced pale shimmery lipstick. Later, Max Factor created a popular lipstick color called Strawberry Meringue. Lipstick manufacturers began creating lipsticks in lavender, pale pink, white, and peach. Since parents generally frowned on teen girls wearing red lipstick, some teen girls began wearing pink and peach lipsticks, which became a trend.[23] White or nearly white lipstick was popular in the 1960s.[20] Rock groups such as the Ronettes and the Shirelles popularized white lipstick. Girls would apply white lipstick over pink lipstick or place under-eye concealer on their lips. During that time, many lipstick were either

matte, sheer, or slightly shiny.[24] In the 1960s, lipstick was associated with femininity. Women who did not wear lipstick were suspected of mental illness or lesbianism.[20] In the 1970s, a number of cosmetic companies introduced lipsticks in more unusual colors such as iridescent light blue (Kanebo), frosted lime green (Conga Lime by Revlon), and silver sparkled navy blue (Metallic Grandma by Biba). MAC cosmetics continues to release limited edition and highly collectible lipsticks in a wide range of colors and finishes, including unusual hues of violets, blues, and greens.

Rocker Marilyn Manson helped popularize dark lipsticks in alternative subcultures. Black lipstick became popular in the late 1970s and into the 1990s. In the 1950s, black lipstick had been worn by actresses starring in horror films. It became popular again due in part to punkand goth subcultures.[25] In the mid-1980s, so-called mood lipstick were sold to adults by mainstream cosmetic companies. This type of lipstick changes colors after it is applied, based on changes in skin's pH that supposedly reflect the wearer's mood.
[26]

Previously these had be available as little girl's play makeup. They had

another resurgence in the very early 21st century, offered by inexpensive as well as more exclusive cosmetic lines, and color changing chemicals also

appeared in lip

gloss,

such

as Smashbox O-Gloss,

and blush,

such

as Stila Custom Color Blush. In the 1990s, lipstick colors became semi-matte. Shades of brown were very popular. These shades were inspired by several shows such as "Friends". In the late 1990s and into the 21st century, pearl shades became very popular. Lipsticks were no longer matte or semi-matte, they were shiny and contained several interference pearls. Ingredients Lipstick contains a of wax, oils, antioxidants and emollients.[27] Wax provides the structure to the solid lipstick. Lipsticks may be made from several waxes such as beeswax, ozokerite andcandelilla wax. The high melting Carnauba wax is a key ingredient in terms of strengthening the lipstick. Various oils and fats are also used in lipsticks, such as olive oil, mineral oil, cocoa butter, lanolin, and petrolatum. More than 50% of lipsticks made in the United States contain pig fat or castor oil, which gives them a shiny appearance. Lipsticks get their colors from a variety of pigments and lake dyes including, but not limited to bromo acid, D&C Red No. 21, Calcium Lake such as D&C Red 7 and D&C Red 34, and D&C Orange No. 17. Pink lipsticks are made by mixing colourless titanium dioxide and red shades. There are organic and inorganic pigments. Matte lipsticks contain more filling agents like silica but do not have many emollients. Creme lipsticks contain more waxes than oils. Sheer and long lasting lipstick contain a lot of oil, while long lasting lipsticks also contain silicone oil, which seals the colors to the wearer's lips. Glossy lipstick contain more oil to give a shiny finish to the lips. Shimmery lipstick may contain mica, silica, fish scales, and synthetic pearlparticles to give them a glittery or shimmering shine.[3] Lipstick is made from grinding and heating ingredients. Then heated waxes are added to the mix for texture. Oils and lanolin are added for specific

formula requirements. Afterwards, the hot liquid is poured onto a metal mold. The mixture is chilled and kept cool so that the lipsticks harden. Once they have hardened, they are heated in flame for half a second to create a shiny finish and to remove imperfections.[3]

PONDS COSMATICS

Pond's print advertisement for vanishing cream, 1910 Pond's Cream is a brand of beauty and health care products that is produced by the Ponds Institute which is owned by the multinational company Unilever. History Pond's Cream was invented in the United States as a medicine by scientist Theron T. Pond(18001852) in 1846. Mr. Pond extracted a healing tea from witch hazel, with which he discovered he could heal small cuts and other ailments. The product was named "Golden Treasure", after Theron died, it would be known as "Pond's Extract". [1][2] In 1846, the "T.T. Pond Company" was formed, with Pond and other business people as investors. Theron Pond's health was failing, however, so he sold his portion of the company soon after, and he died in 1852.

The company then moved to Connecticut and later to New York City. In 1886, Pond's began to advertise nationally. They would, however, advertise under the name of Pond's Healing until 1910. By the twentieth century, the company's main strategy was geared towards selling cosmetics products, and so the "Pond's Vanishing Cream" and the "Pond's Cold Cream" were created, marking the entrance of Pond's products into the facial care industry. Today Ponds is sold around the world. Its strengths are in Spain, India, Japan and Thailand. The 1910s By 1910, Pond's was a well established brand among Americans. Concentrating mostly on their vanishing cream, the Pond's company began an ad campaign that would become notorious because of the celebrities involved in it. "Pond's Healing" took a back seat to "Pond's Vanishing Cream", as "Pond's Healing" and "Pond's Cold Cream" would be announced in small print under the "Pond's Vanishing Cream" advertisements.[2] By 1914, mentions of "Pond's Healing" were taken off the ads, and the Pond's company began to advertise "Pond's Vanishing Cream" and "Pond's Cold Cream" together, making sure to explain each cream's different purposes on the new ads. One particular ad line read "Every normal skin needs these two creams". As a result of the new campaign, "Pond's Vanishing Cream" had a 60% increase in sales during 1915, and "Pond's Cold Cream" had a 27% increase

The 1920s

The face of Marie of Romaniabecame famous in ads for Pond's Hand Creams in the late 1920s By 1922, sales of the products had gone down, as many believed that such an easily available product could not perform as well as other, "designer" products. Because of this, the Pond's Company then targeted Royalty, politicians and people of high class stature to become advertisers for the company. In addition, these ads were printed in magazines such as Vogue and others, to give customers a feeling that they really were getting a quality product for a fair price. In 1923, Queen Marie of Romania visited the United States, and she enjoyed the product so much that in 1925 she wrote to the Pond's Company requesting more supplies. Her letter was, in turn, used for advertisement, and Her Majesty joined the list of celebrities who had previously sponsored the products. Around the time of Queen Marie's visit to the United States, the Pond's Company began to place samples of their products at their magazine ads, and the characters of "Peter" and "Polly Ponds" were created, as part of their campaign to entice normal people into buying their cream again. The marketing strategies proved successful, as sales of the Pond's facial creams went up again.

"Peter" and "Polly Ponds" disappeared from the company's ad campaigns after 1925. The 1930s During the Depression Era of the 1930s, the company's business slowed down somewhat. However, the Pond's company expanded slowly, adding Face Powder and Angel Face products. First merger Pond's Company was merged in 1955 with the Chesebrough Manufacturing Company, which had a good percentage of brands in the facial care field. With this merger, "Pond's Creams" would become sisters with the Cutex nail polish brand and the Matchabelli perfumes.[1][2] With the Chesebrough Manufacturing Company in command, "Pond's Creams" became available at many supermarkets across the United States. The creams' bottles consisted of small, glass bottles with a round cap.[2] The bottles could be recognized by their distinctive colors, usually in green, blue or white. That bottle design is still in use by the Pond's brand.

HARBALS COSMETICS

Assorted cosmetics and tools

Woman applying makeup. Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skincare creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors,hair sprays and gels, deodorants, hand sanitizer, baby products, bath oils, bubble baths, bath salts, butters and many other types of products. A subset of cosmetics is called "make-up," which refers primarily to colored products intended to alter the users appearance. Many manufacturers distinguish between decorative cosmetics and care cosmetics. The word cosmeticsderives from the Greek (kosmetik tekhn), meaning "technique of dress and ornament", from (kosmtikos), "skilled in ordering or arranging"[1] and that from (kosmos), meaning amongst others "order" and "ornament".[2] The manufacture of cosmetics is currently dominated by a small number of multinational corporations that originated in the early 20th century, but the distribution and sale of cosmetics is spread among a wide range of different businesses. The U.S. Food and Drug Administration (FDA) which regulates cosmetics in the United States[3] defines cosmetics as: "intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance without affecting the body's structure or functions." This broad definition includes, as well, any material intended for use as a component of a cosmetic product. The FDA specifically excludessoap from this category.[4]

History

Nefertiti bust with eye liner applied

An 1889 Henri de Toulouse-Lautrecpainting of a woman applying cosmetics to her face The first archaeological evidence BC during used of cosmetics usage was found

in Egypt around 3500 Greeks and Romans also

the Old

Kingdom.

The Ancient

cosmetics.[5][6] The Romans andAncient

Egyptians used cosmetics containing poisonous mercury and often lead. The ancient kingdom of Israel was influenced by cosmetics as recorded in the Old Testament2 Kings 9:30 where Jezebel painted her eyelidsapproximately

840 BC. The Biblical book of Esther describes various beauty treatments as well. In the Middle Ages, although its use was frowned upon by Church leaders, many women still wore cosmetics. A popular fad for women during the Middle Ages was to have a pale-skinned complexion, which was achieved through either applying pastes of lead, chalk, or flour, or bybloodletting. Women would also put white lead pigment that was known as "ceruse" on their faces to appear to have pale skin.[7] Cosmetic use was frowned upon at many points in Western history. For example, in the 19th century, make-up was used primarily by prostitutes, and Queen Victoria publicly declared makeup improper, vulgar, and acceptable only for use by actors.[8] Adolf Hitler told women that face painting was for clowns and not for the women of the master raceWomen in the 19th century liked to be thought of as fragile ladies. They compared themselves to delicate flowers and emphasized their delicacy and femininity. They aimed always to look pale and interesting. Sometimes ladies discreetly used a little rouge on the cheeks, and used "belladonna" to dilate their eyes to make their eyes stand out more. Make-up was frowned upon in general especially during the 1870s when social etiquette became more rigid. Actresses however were allowed to use make up and famous beauties such as Sarah Bernhardtand Lillie Langtry could be powdered. Most cosmetic products available were still either chemically dubious, or found in the kitchen amid food colorings, berries and beetroot. By the middle of the 20th century, cosmetics were in widespread use by women in nearly allindustrial societies around the world. Cosmetics have been in use for thousands of years. The absence of regulation of the manufacture and use of cosmetics has led to negative side effects, deformities, blindness, and even death through the ages. Examples of this were the prevalent use of ceruse (white lead), to cover the face during

the Renaissance, and blindness caused by the mascara Lash Lure during the early 20th century. The worldwide annual expenditures for cosmetics today is estimated at $19 billion.[9] Of the major firms, the largest is L'Oral, which was founded by Eugene Schueller in 1909 as the French Harmless Hair Colouring Company (now owned by Liliane Bettencourt 26% and Nestl 28%; the remaining 46% is traded publicly). The market was developed in the USA during the 1910s by Elizabeth Arden, Helena Rubinstein, and Max Factor. These firms were joined by Revlon just before World War II and Este Lauder just after. Beauty products are now widely available from dedicated internet-only retailers,[10] who have more recently been joined online by established outlets, including the major department stores and traditional bricks and mortar beauty retailers. Like most industries, cosmetic companies resist regulation by government agencies like the FDA, and have lobbied against this throughout the years. The FDA does not have to approve or review the cosmetics, or what goes in them before they are sold to the consumers. The FDA only regulates against the colors that can be used in the cosmetics and hair dyes. The cosmetic companies do not have to report any injuries from the products; they also only have voluntary recalls on products.[11] Though modern make-up has been used mainly by women traditionally, gradually an increasing number of males are using cosmetics usually associated to women to enhance their own facial features. Concealer is commonly used by cosmetic-conscious men. Cosmetics brands are releasing cosmetic products especially tailored for men, and men are using such products increasily more commonly.[12] There is some controversy over this, however, as many feel that men who wear make-up are neglecting traditional gender roles, and do not view men wearing cosmetics in a positive light. Others, however, view this as a sign of ongoing gender equality and feel that

men also have rights to enhance their facial features with cosmetics if women could. While highly subjective, some feel the most attractive beauty is natural beauty without make up.

OBJECTIVES OF THE STUDY

To analyze the Lipistic Market of Bhopal. To analyze the factors influencing the customers to choose a particular brand of Lipistic

To know the customers view towards Lipistic of different brands.

RESEARCH METHODOLOGY
ADVERTISEMENT CONCEPT

Advertising

is

multidimensional.

It

is

form

of

mass

communication, a powerful marketing tool, a component of economic system, a means of financing the mass media, a social institution, an art form, an instrument of business management, a field of employment and a profession. Advertisement has both forward & backward linkages in the process of satisfaction across the entire spectrum of needs. The explicit function of advertisement is to make the potential audience aware of the existence of the product, service or idea which would help them fulfill their felt needs and spell out the differential benefits in a competitive situation. Advertising is not a panacea that can restore a poor product or rejuvenate a declining market. It only helps in selling through the art and business of persuasive communication. WHY ADVERTISEMENT IS NEEDED? Advertising is a communication channel which enables consumers in making choice from the best available alternative in the market, thus satisfying the basic aim of advertisement. Advertisement programme. Advertisement makes it possible for the manufacture to introduce new ideas & new products. Advertisement makes product adoption process smooth. is mass audience communication

 Advertisement expands markets, builds up volume, gives a market share and profitability and reduces prices. IMPORTANCE OF ADVERTISEMENT PLANNING Some basic elements of advertisement planning are: Advertisement Budget Media Planning Creative Strategy Advertisement Effective ADVERTISEMENT EVALUATION Pre-testing & Post-testing method The testing can be related to the ad copy in terms of its message, idea, theme, slogan & contents or also can be related to products in which impact of message on product awareness or buying intention is measures. Measures can be broadly classified into two categories: Laboratory measures Real- world measures

The following are the laboratory measures of pre-testing which are ads related: 1. Consumer jury 2. Portfolio tests 3. Readability tests 4. Physiological measures 5. Eye-camera 6. Tachistocope

7. GSR/PDR The following are the laboratory measures of pre-testing which are products related : 1. Theatre tests 2. Trailer tests 3. Laboratory stores The following are the real-world measures of pre-testing which are ads related : 1. Dummy advertising vehicles 2. Inquiry tests 3. On the air tests The following are the real-world measures of post-testing which are ads related : 1. Recognition tests 2. Recall tests 3. Association measures 4. Combination measures The following are the real-world measures of pre-testing as well as post-testing which are products related : 1. Pre-post tests 2. Sales tests 3. Mini-market tests

ADVERTISEMENT STRATEGY
Strategy is a link between advertisement objectives &

advertisement plan. Strategy also makes it easier to implement the plans & goals. There are seven possible strategies from which ideas have been taken. These are pioneering a product, Emphasize a benefit, Put across the USP of a brand, Build a brand image, Offer a range of products, Future users of the products, Discover new uses for an existing product.

In my advertisement I have tried to use the strategies of emphasizing a benefit i.e. giving the product at lower price than others with additional new flavors. Also the following market considerations are taken into account as they affect the strategy formulation: Positioning of the product: The Zest Spices are positioned at middle-income group of customers and even the rural customers. Promotion mix: As a marketer we are interested in the right mix or combination of Advertising, Publicity, Personal selling (especially in villages) & Sales promotion. Advertisement media: The most preferred advertisement

media for Zest Spices is Television; also the print media (newspapers & magazines) is used in some areas. Advertisement budget: The total amount to be spent on the advertisement of Zest Spices will be decided on the basis of Advertisement Objective & Task Method. This is so chosen because the competition is so much that you cannot think of profit first and then generate revenue for advertisement, but if the product is communicated very well than it automatically sell and generate revenue too. Vital decision about the size of space (for print media) or length of time (for broadcast media) for the ads have yet to be made, which will be based on the rational price, proper space, and which gives advantage of time utility.

Objectives of research
1. To gain insight into the customer preferences regarding spices. 2. To search the motives that stimulates consumers to purchase spices. 3. To find out the awareness level of customers regarding advertisement. 4. To compare two different brand advertisements of the similar media. 5. To find which is the most popular brand advertisement. 6. To know about effective advertising media that persuades the customers most. 7. To design advertisement copy for spices.

8. To pre-test and post-test the effectiveness of existing and designed advertisement copy.

RESEARCH METHODOLOGY
WHAT IS RESEARCH METHODOLOGY? It is the science that tells the method of doing research .It mainly consists of following steps; Developing research design Determining the data collection method Developing sampling plan Conducting field work Research in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. The word research has been derived from French word Researcher means to search. DEFINITION OF RESEARCH METHODOLOGY: Research may be defined as "a careful investigation or enquiry specially through search for new facts in any branch of knowledge "in a technical sense research comprise defining &redefining problems, formulating hypothesis or suggested solutions; collecting ,organizing &evaluating data; making deductions & reaching conclusion & at last carefully testing the conclusion to determine weather they fit the formulating hypothesis.

RESEARCH DESIGN:

Research Design is the conceptual structure within which research is conducted. It constitutes the blueprint for collection, measurement and analysis of data. The design used for carrying out this research is Descriptive.

RESEARCH DESIGN USED IN THE SURVEY:

Considering the objectives of the study and also the importance of the decision it was decided to undertake an exploratory survey.

DATA COLLECTION:
Types of data: 1. Primary data- primary data are those which are fresh and collected for the first time and thus happen to be original characters. 2. Secondary data - It is the data that is already been collected by someone else. In this survey I used both primary and secondary data. All information collected through questionnaire.

DATA SOURCE: The sources of collection of secondary data are: Questionnaire

 Books Websites Magazine Brochure SAMPLING PLAN: It is very difficult to collect information from every member of a population .As time and costs are the major limitation that the researcher faces. A sample of 30 was taken the sample size of 30 individuals were selected on the basis of convenient sampling technique. The individuals were selected in the random manner to form sample and data were collected from them for the research study.

ANALYSIS AND INTERPRETATION: Data collection through questionnaire and personnel interview resulted in availability of the desired information but these were useless until there were analyzed. Various steps required for this purpose were editing, coding and tabulating. Tabulating refers to bringing together similar data and compiling them in an accurate and meaningful manner. The data collected by questionnaire was

analyzed, interpreted with the help of table, bar chart and pie chart.

DATA ANALYSIS & INTERPRETATION Q.1 Do you remember any advertisment of Models ? Answer Yes No. Percentage

Q.2 Which advertisment do you think is the most interesting Answer Maggi 2 Minutues Noodels Maggi Menia Maggu Curry Top Ramen Percentage 15% 5% 5% 10%

Q.3 According to you which is most convincing advertisment Answer Maggi 2 Minutues Noodels Maggi Menia Maggu Curry Top Ramen Percentage 10% 8% 2% 15%

Q.4 Which is most effective media to present the advertsiment? Answer T.V. Newspaper Magazine Internet Hoarding Percentage 10% 2% 3% 5% 10%

Q.5 Which part of advertisment is most convincing Answer Headline Theme Music Script Percentage 5% 5% 10% 10%

OBSERVATIONS & FINDINGS

The various facts & figures, which has been found out while doing the research, are as follows:

The most interesting advertisement is of Lipistics, having maximum % of share as comparison to other. Also Lipistics is the most convinent advertisement among all. focuses on the brand image, which brings quality & taste to customers.

While making the purchase decision the customers mainly

Near about 40% to 50% people are interested in the theme of the advertisement and rest remaining are interested in headline, script etc. In case of self designed advertisement more than 75% of people liked it and ranked it either very good or good. Mainly most of the people felt that Zest spices are very tasty and are also very cheap, easily affordable.

CONCLUSIONS
WANT more respect, trust and affection from your co-workers?

Wearing makeup but not gobs ofGaga-conspicuous makeup apparently can help. It increases peoples perceptions of a womans likability, her competence and (provided she does not overdo it) her trustworthiness, according to a new study, which also confirmed what is obvious: that cosmetics boost a womans attractiveness. It has long been known that symmetrical faces are considered more comely, and that people assume that handsome folks are intelligent and good. There is also some evidence that women feel more confident when wearing makeup, a kind of placebo effect, said Nancy Etcoff, the studys lead author and an assistant clinical professor of psychology at Harvard University (yes, scholars there study eyeshadow as well as stem cells). But no research, till now, has given makeup credit for people inferring that a woman was capable, reliable and amiable. The study was paid for by Procter & Gamble, which sells CoverGirl and Dolce & Gabbana makeup, but researchers like Professor Etcoff and others from Boston University and the Dana-Farber Cancer responsible for its design and execution. The studys 25 female subjects, aged 20 to 50 and white, African-American and Hispanic, were photographed barefaced and in three looks that researchers called natural, professional and glamorous. They were not allowed to look in a mirror, lest their feelings about the way they looked affect observers impressions. One hundred forty-nine adults (including 61 men) judged the pictures for 250 milliseconds each, enough time to make a snap judgment. Then 119 different adults (including 30 men) were given unlimited time to look at the same faces. The participants judged women made up in varying intensities of luminance contrast (fancy words for how much eyes and lips stand out compared with Institute were

skin) as more competent than barefaced women, whether they had a quick glance or a longer inspection. Im a little surprised that the relationship held for even the glamour look, said Richard Russell, an assistant professor of psychology at Gettysburg College in Gettysburg, Pa. If I call to mind a heavily competent woman like, say, Hillary Clinton, I dont think of a lot of makeup. Then again, shes often onstage so for all I know she is wearing a lot.

SUGGESTIONS

Companies must advertise their products heavily. Customers must be made aware about the taste of Lipistics. After sales services provided must be improved. More advertisement must be made to improve brand image. Attractive offers must be made by the company. Spares parts should be provided at low cost.

BIBLIOGRAPHY

Abraham, M. "Makeup 'n MARC Tips." MARC Coding Weekly, August 25, 1995, pp. 92-100. Alhambra, T. and V. Toyoda. "Lipstick Colors that Last Through a Reference Shift." Reference NOW! December 1992, pp. 42-75. Bucholtz, M. and T. Roche. "If We Wanted You to Know That We Would've Collected It! Confessions of a Collection Development Librarian."The Enquiring Librarian, March 31, 1994, pp. 4-7.

Donaldson, A. "OCLC: Pet Rock of the Nineties?" OCLC for Fun and Profit. Ed. C. Klein. New Haven: Splitting Hairs Press, 1991, pp. 35-114.

http://www.google.com

INTRODUTION TO THE PRODUCT Golden was a 19821989 Irish rock quartet from Churchtown,

Dublin, Ireland led by singer Shane O'Neill. They reformed in 1990 as The Blue Angels. Shane later went on to form Supernaut with Dave Long from Into Paradise. Goldenreleased a few singles on U2's Mother Records before being signed to Island Records in 1985, when they released their first LP entitled All The Gods Men which was produced by Martin Hannett. The album conveyed a lush, gloomy aesthetic by focusing on its heavybass, combined with O'Neill's often incomprehensible vocals. It was favorably compared to Joy Division, however the album was not a commercial success. Their follow-up, Explicit Material (1986), saw them team up with Island Records chief Chris Blackwell and Eric Thorngren, showing them evolve into a more upbeat rock 'n' roll sound with clear Iggy Pop influences, particularly in O'Neill's vocals, but still retaining their new waveimage and pop style lyrics. Their popularity grew thanks to touring with The Chameleons, Echo & the Bunnymen, and The Damned, alongside achieving a minor college radio hit with "I Just Wanna". The album appears on many "best of" and "favorites" lists. Two years later they released an EP on the Solid label, Rock 'n' Roll R.I.P., which was a chronological compilation of their work: a 1983 track ("On and On") produced by The Edge, four from 1987three Iggy-esque studio cuts and a live cover of The Stooges's song "Loose."