Scribd
Upload
207 views2 pages

A Brief History of Gucci

Guccio Gucci founded the Gucci brand in Florence in 1921, starting with a small saddler shop and expanding into luxury goods, including handbags and watches. The company experienced significant growth and changes in leadership throughout the decades, including the introduction of iconic products like the GG logo and the Flora scarf. By the early 2000s, Gucci had acquired several luxury brands and navigated complex corporate challenges, including litigation and changes in creative direction.

Uploaded by

Yanjun Liu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
207 views2 pages

A Brief History of Gucci

Guccio Gucci founded the Gucci brand in Florence in 1921, starting with a small saddler shop and expanding into luxury goods, including handbags and watches. The company experienced significant growth and changes in leadership throughout the decades, including the introduction of iconic products like the GG logo and the Flora scarf. By the early 2000s, Gucci had acquired several luxury brands and navigated complex corporate challenges, including litigation and changes in creative direction.

Uploaded by

Yanjun Liu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

Chanel COCO Guccio Gucci was born in Florence 1906 Guccio Gucci started a small saddler shop in Florence

1920 Guccio Gucci opened the first Gucci watch shop in Florence 1921 The First Gucci boutique was opened in Florence. Gucci Label was officially founded 1923 The first Gucci boutique in Rome was opened. Gucci started to expand outside Florence 1947 Gucci launched the first handbags collection featuring the bamboo handle and red striped webbing 1953 The first Gucci flagship store in New York was opened on Fifth Avenue Guccio Gucci Died 1960 The iconic GG logo was created with the combination of Guccio Gucci's initials 1965 Gucci opened another store at 699 Fifth Avenue 1966 Gucci presented the Flora silk scarf which is favored by Grace Kelly 1967 Gucci presented Jackie O shoulder bag, made well-known by Jackie Kennedy 1968 Gucci opened stores in Hong Kong and Tokyo, starting expansion on Far East. 1979 Aldo Gucci developed the Gucci Accessories Collection and saved company from the danger of bankruptcy 1983 Rodolfo Gucci died which caused a huge shakeup on the company Paolo Gucci proposed a cheaper version of the brand called 'Gucci Plus' 1984 Domenico De Sole joined Gucci America Inc. 1989 Investcorp acquired 50 percent of Gucci while Maurizio Gucci retains the other half and runs the company Dawn Mello, the former president of Bergdorf Goodman, moves to Milan as creative director 1990 Aldo Gucci died 1990 Tom Ford moved to Milan from New York to join Gucci as the company women wear designer. 1993 Maurizio Gucci sold his shares to Investcorp and leaves the company for good. 1994 Tom Ford was appointed as creative director De Sole was appointed as chief operating officer 1995 Gucci went public had its first initial public offering on the AMEX and NYSE Madonna dressed head-to-toe Gucci at the MTV Video Music Awards. De Sole became chairman of the board and chief executive officer of Gucci Group N.V. 1996 Tom Ford won the CFDA Award for international designer of the year 1997 Gucci acquired a watch licensee, Severin-Montres, and renamed it Gucci Timepieces 1999 Gucci made alliance with to fashion conglomerate Pinault-Printemps-Redoute to fight against an acquisition by fashion conglomerate LVMH Gucci acquired Yves Saint Laurent and Sanofi Beaut?and a controlling stake in Sergio Rossi. Tom Ford became creative director of Yves Saint Laurent ready-to-wear 2000 Gucci acquired 51 percent of Alexander McQueen and Bedat & Co Gucci acquires luxury watch producer Boucheron 2001 Gucci acquired a majority stake in Bottega Veneta, 50 percent of Stella McCartney and all of Balenciaga.

Gucci ended three-year litigation with LVMH. Pinault-Printemps-Redoute sold all shares on Gucci as agreement. Gucci share price reduced to $85.52 per share 2003 Gucci announced it wouldn renew the contracts of Tom Ford and De sole 2004 Alessandra Facchinetti, Frida Giannini and John Ray were appointed as creative director of Gucci Louis Vuitton handbags

You might also like