Trend Book
Dutch Design Week Eindhoven 2011 sharing and co-creation
Leisure
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Photo: Nanimarquina
Thomas Overthun IDEO | Associate Partner and Design Director www.ideo.com
Quietly good design
Sometimes we fall for design because it does its job so well, maybe even solving a problem that has bugged us for ages. It could be because it scores lots of eco-points, or takes a dazzling leap forward in technology. Unfashionable though it is to say so, it may simply be because it looks good. Quietly good design is neither showy nor spectacular, just gently pleasing." - Alice Rawsthorn* *Alice Rawsthorn is the design critic of the International Herald Tribune and a columnist for The New York Times Magazine. Her columns are syndicated to newspapers and magazines all over the world. As prominent broadcaster and public speaker on design, Rawsthorn is also a board member of Arts Council England and the Whitechapel Gallery in London.
Leisure: a valuable gift
Leisure, or doing something without the expressed purpose of being productive, is maybe the most valuable gift to ourselves. As much as we seem unable to ever disconnect from work, we are also increasingly unable to avoid the invasion of social networking and communication channels. While the future will hold many technological ways to escape the everyday, true progress may lie in being conscious about leisure as an integral part of our life giving us back a greater sense of balance and control. Working collaboratively across time zones and pursuing multiple streams of income-generating work will allow us to structure our days differently, with curated periods of leisure interspersed with the flow of productivity. The definition of leisure remains individual, but a trend toward short but rigorous periods of disconnecting completely seems inevitable. Silence is the new currency, contemplation is the new connectedness. 26
Photo: Duporet | design by Bartosz Mucha
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Photo: 3D printed headphone | design by Brian Garret , Freedom of Creation
Colour palettes worldwide
Plastic bricks and paper
The Japanese retailer Muji has teamed up with the legendary toy maker Lego to create a new series of toys, which combine Legos plastic bricks with paper. The collaboration resulted in four play sets featuring a collection of Lego bricks, paper and hole-punching tools that allow the user to combine bricks and paper to create something new. The tools enable users to create animals, characters and a number of other shapes that come with the sets.
ColourFutures is the result of the international colour trend research by AkzoNobel's Aesthetic Center. It provides global style and design trends which are translated into colour palettes worldwide.
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photo: AkzoNobel's Aesthetic Center
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Photo: Muji | Lego
Maria Blaisse Artist www.mariablaisse.com
Michiel Schwarz and Joost Elffers Michiel Schwarz | Creative Producer | www.sustainism.com Joost Elffers | Cultural Thinker | www.elffers.com
Disregarded potential
When you live conscientiously, you use everything. Theres no need for waste; there isnt any waste in nature either. The speed with which we live makes us leave much capacity unused, not only our own potential but also the possibilities of material. The essence of my work is doing in-depth research. Its a kind of improvising, playing in a super-concentrated way. I call this counter-engineering; not the design but the material is the starting point. And the best part is that by being careful and concentrating hard, one possibility after another reveals itself. The same happens during the workshops I give. When people discover their skills and start using them, a tremendous energy is released and all competition disappears instantly. This is the essence of collaboration: You need each others otherness.
Sustainism
Sustainism* is the culture of the twenty-first century. It's much more than sustainable living. It's also the culture of networks, sharing, co-creation and open exchange. We're moving into a world that is more connected, more localised and more sustainable. Sustainism will soon come to define our lives and our lifestyle. Sustainist culture will lead to a change of design styles. "Do more with less" instead of the modernist "less is more", cyclical rather than linear, proportionality instead of scale. Designs will mirror nature ("biomimicry"), but equally combine eco with hightech. "Local design" will take on new meanings. In the sustainist era we're both locally-rooted and globally-connected. The sustainist world is the world of the local farmer's market and Facebook, the neighbourhood and CNN, local crafts and global fashion. Here's the new and inspiring context for designing our life-world from our houses and living rooms to our planetary 'home'.
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* Trefoil symbol is taken from Sustainism Is the New Modernism: A Cultural Manifesto for the Sustainist Era, Michiel Schwarz & Joost Elffers (Distributed Art Publishers, New York, 2010). Creative Commons license (CC:by-nc-nd). www.sustainism.com
Sjim Hendrix Food Artist www.nlconserven.nl
Making saving power a pleassure
LEDs are coming to us in a big way and they are soon to be a fixture in all of our homes. Recently, the designers of Alessi teamed up with Foreverlamp to produce an entire series of designer LEDs that pretty much redefine the image of the ribbed energy-efficient bulb. With light quality almost incomparable when placed next to the bare bulb weve all become accustomed to, the AlessiLux Lamps embody the seduction of design and energy efficiency, making saving power a pleasure.
Poetical dishes
There is very little you can change about 'the world', but theres a lot more that you can change about yourself and turn the world upside down. I do that with my food, whether I am preparing food for a designer congress, or at the camping for people that have never seen a yellow zucchini. (Here you can perhaps gain the most.) OBESIBAR TM is a fictitious brand, a platform that enables citizens to participate in an ecological cycle. A sculpture and therefore it falls outside the catering regulations. Fortunately, because of that we have poetical dishes such as pigeon tongues with gorse. I would like to mention one thing: my faith in art. That there are people who make beautiful creations inspires me to dare to dream, to do things that I like to do, and to share those things with others. Its just that simple.
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Photo: Alessi
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Tanja Deurloo Annindriya | CEO and Founder www.annindriya.com
Scent is the fourth dimension
Our sense of smell is our most powerful sense, especially where emotions, moods and memories are concerned. Organizations are increasingly capitalizing on the power of smell in the context of sensory branding or scent marketing, using scents as communication tool, product attribute and/or for the enhancement of brand experience. Experience how the sense of smell can inspire the creation of new product attributes that lead to emotional anchoring. Experience how significantly scent can improve the perception of a room or building, being actually the 4th dimension in space. And experience how perfume can be your most personal accessory, emphasizing certain style or personality traits, increasing overall well-being and self-confidence.
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Photo: Enjoying the impact of scent | photography by Cristine Stoian, 2010
Public spaces
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Photo: Nanimarquina
Rocco Verdult Studio Rocco Verdult | Designer and CEO www.roccoverdult.nl
Temporary meeting places (social design)
Context Even more than on crude oil, society runs on encounters between people! Many meetings suffer from 'ritual fatigue' and are poorly focused. This affects the effectiveness of the meeting. Trade, conflict settlement, creating fun; they are often not shaped in a purpose-oriented way. The qualities of socially engaged designers should be used to shape, stimulate and even create gatherings. The given situation is the basis for moment-enhanced design, a temporary meeting place Approach I ask what people need, search for sight-specific elements and make use of recognizable materials! Aim I strive for a meeting that is unique and is perceived as a treat but serves the specific purpose! In this way, I want to stimulate social cohesion. Example Jungle gym tent: I transformed a jungle gym into a tent. Seventeen Kurdish and Turkish youngsters brought candles, pizzas and beer and we talked about the problems in their neighbourhood.
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Photo: Jungle gym tent | Studio Rocco Verdult 2008rights
Roosmarijn Vergouw Roosmarijn Vergouw | Architectural Designer www.roosmarijnvergouw.com
Edward van Vliet Studio Edward van Vliet | Owner www.edwardvanvliet.com
Public space: handle with care!
Public spaces and sustainability
Public spaces have much in common with Hospitality Spaces: both must be accessible to large groups of people and entice them into spending time there. I have developed the CO hospitality concept. Sustainability is in this concept obvious without being the USP. Everything is green, with a stylish translation: Sophisticated Green. CO is a publicly accessible hotel offering you and the world a healthy and environmentally conscious lifestyle. Slow food, health drinks, and a stunning library to enrich the mind. Souk shops sell the finest hand-made products from small-scale local production. Another example is the Coral Lodge resort in Mozambique. The buildings and furniture are made from natural and local materials by local manufacturers. The food is organic; it comes straight from the sea and/or is grown locally (act local!). An ingenious eveningbreeze air conditioner subtly cools just the bed, not the room.
A city is not just a collection of buildings and streets, but also includes people. Their needs, instincts, dreams and fears are reflected in the way they live, move and relate to their environment. People experience space or their environment not only in terms of geography or square meters, but especially in their heads. Their behaviour affects the environment and the environment affects human behaviour. Public spaces are vulnerable because they depend on local social standards, cultural habits and regulations. These standards and practices are dynamic and they change, disappear or are replaced. In the urban area where public space, housing, neighbourhoods and streets have their function assigned by the governments, there is very often a great distance between the user and that space. As an architectural designer, I believe that this distance can be reduced by using the behaviour and the experience of the user as a starting point. 124
Photo: Bicycle swarms | Roosmarijn Vergouw, 2010
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Photo: CO Hotel lobby impression
Hans Mars MarsAthleticConcepts www.thecolosseum.nl
Slow shower
Forget about the old meaning of the word health. The future health system will change from the treatment of diseases to proactive thinking. Products will be elegant and intelligent with aesthetic value without highlighting our disabilities. In our modern-day hectic existence it can be hard to find a moment for yourself. We really do not have any time to ourselves except in the bathroom. This is what gave Paula Colchero the idea of creating a place of retreat in the bathroom, a Reflective Corner. A wooden cabin that will contrast with the ceramic environment of a bathroom: the warm material is an nvitation to come in and find shelter. We will learn to enjoy life, find happiness and time for relaxation by giving and taking.
Health and inactivity
It remains admirable that whole tribes go jogging, cycling and do fitness. Yet, we are all getting fatter. Prosperity diseases such as diabetes and high blood pressure run high; neck, shoulder, knee and back problems are escalating. Inactivity is the culprit here, as well as inefficient exercise or sports! A huge number of people drop out of health clubs because they do not see or notice any results. The Fitness & Health business has also noticed this. The wisdom, the insight and the knowledge regarding the functioning of the body are slowly increasing A short functional workout of 8 16 minutes that simultaneously trains cardio, muscle strength and flexibility over a maximum range of motion, offers help. The flow of blood through the muscles is increased, they become suppler and the burning of calories will increase. Result: getting older healthily with sufficient muscle strength, stamina and flexibility for a comfortable life!
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Photo: Paula Colchero
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