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BA (Hons.) GRAPHIC DESIGN
LEVEL Module Code Module Title OUGD301 DESIGN PRACTICE 3 Outcomes Doc. Code OUGD301tut01
Name Blog.
Olivia Chapman ochapman1013.blo gspot.com
Date
09/10/2012
Dissertation Title
Dissertation Tutor
Rationale (200 words) To develop my skills within image making by using a broader range of processes and applying them to a more professional and appropriate practise, which will help me progress and improve as a designer when working on live briefs. I also want to take a more digital approach with my work and look in to designing for web.
Statement of Intent (SOI) - (400 words) Weekends (Fridays) - Dissertation Brief no1 - Collaboration with Frankie Roberts (Best Vintage Leeds) 10 WEEKS Start 08/10/12 Finish 11/12/12 Brief no2 - Re-Branding of Harper and the Owl 2 WEEKS Start 15/10/12 Finish 29/10/12 Brief no3 - Branding and Web design for Kelly 2 WEEKS Start 29/10/12 Finish 12/11/12 Brief no4 - 2D-3D-2D Glastonbury T-shirt Design 3 WEEKS Start 12/11/12 Finish 03/12/12 03/12/12 - 11/12/12 - Overall Finalising and preparation for hand in
Brief 1 The Re-branding and promotional material for 'Best Vintage Leeds' along with a range of textiles for a new clothing range in store.
An exploration of colour within images and capturing colour in motion in order to produce a new and bespoke clothing range for Best Vintage Leeds. The collaboration will include myself and Frankie Roberts, we will be using our skills in image and our interest in surface pattern design to create a range of textiles which we will apply to second hand garments in the store. Along with the clothing range, we are proposing to re-brand Best Vintage which will include -promotional material -a website -installation graphics -bags -clothing tags -open/close sign We are focusing on the product, range and distribution of our new range in the store, so that we can push all of our ideas further in terms of what we can produce both digitally and print. This brief will allow me to get a feel of what it is like to produce live work and gives me a chance to fully explore into different processed of creating image. Collaborating with a peer with similar interests and inuences will be really fun and will help me to produce more of a range of work to include in my portfolio. M.O.D Both print and Digital Primary and Secondary Research Presentation
3.
Brief 2 Re-Branding of Harper and the Owl
The Re-Branding of the small ceramics studio and proposal of web design and promotional material/events. I am going to re-design the current logo of the studio and apply this is a range of promotional material for the studio. I am also proposing to organise an event and workshop in order to get her business more noticed. I will also design the studio a new website, and depending on how well i respond to the web design sessions create the website itself. This brief will help me to improve on my digital design skills and gain more of an understanding of web design. It will also give me more experience in communicating and leasing with clients when working on live breifs. M.O.D Both print and digital media An event and Workshop Boards
4.
Brief 3 Branding and Identity of Kelly (Fashion Student) (Title)
The branding and identity of an up and coming online boutique in Hudderseld, founded by a recent uni graduate, Kelly Pearce. I am designing a unique and conceptual logo for a new online boutique for a recent fashion student graduate. I am proposing to brand her using my skills in imagery and potential skills within Web design. Kelly and I share the same interests in terms of styles in design and colour considerations, so this should be a really exciting brief for me to work on as i can get really creative in terms of creating image and then apply this to more professional design such as considering type and layout in both digital and print medias. M.O.D Print and Digital media
5.
Brief 4 2D-3D-2D Designing the 2013 Glastonbury T-shirt
Using the process of producing 2D image , making it 3D then repeating it back into 2D form, create the Glastonbury 2013 T-shirt. I am using a past brief from my Image module to produce a piece of design to use for the T-shirt design of the Glastonbury festival 2013. I will be including type as image for the t-shirt design. I am also proposing to apply my images to various pieces of promotional material for the festival and merchandise. I want to keep this brief print based as i want to concentrate on the quality of the nal design other than the quantity and of the product. M.O.D Print Event
ADDITIONAL BRIEFS -Collaboration with Kirsty Fruin - TYPE O'GATAUX -Christmas Mail-out for Forever Creative studio
TUTORS Signature STUDENTS Signature
