OVERVIEW OF COCA COLA GHANA LIMITED The Coca-Cola Bottling Company Ghana Limited (TCCBCGL) was formed from
a divestiture of Bottling Division of G.N.T.C in March 1995 and started operations on March 7, 1995 at the GNTC plant at Adjabeng. The new premises sited off the Spintex Road, was commissioned in 1996. Since the divestiture, the Company has invested over US$90 Million in vehicles, glass bottles, plastic bottles, plastic crates, production and marketing equipment. In 1999, the Company embarked on an expansion phase, adding a second bottling line with associated infrastructure. The company produces and markets seven main brands, five carbonated soft drinks and two water brands. The carbonated soft drinks include: Coca Cola, Fanta, Sprite, Schweppes and Krest. Dasani and Bon-Aqua are the two water brands. Over the years we have grow our carbonated soft drinks market share from 60% in 1999 on divestiture to 94.4% in 2005.
Mission, Vision and Values To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for whats to come. We must get ready for tomorrow today. Thats what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a Roadmap for winning together with our bottling partners.
Our Mission It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. To refresh the world To inspire moments of optimism and happiness To create value and make a difference
Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful or our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization.
Our Winning Culture Our winning culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality.
Live our Values Our values serve as a compass for our actions and describe how we behave in the world. Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real
.Coca Cola is a Beverage Producing Company .Coca Cola has a Stable Financial Position .It Organizations goals and Mission are stated above .Few of the Staff do not understand the Organizations goals .There are more males than Females .Their ages ranges from 31-45 .They have a Union .Very strong Union