fall 2013

lookbook

Front

Old World / New World: Handcrafted Modern

At its simplest, modern means new or up-to-date. When talking philosophy, its the rejection of tradition over progress and the use of technology to solve new problems. Its also a particular aesthetic, equated with the beauty of sleek, functional design and cutting-edge materials.
For me, the modern sweet spot is the mid-century period still so clearly reflected in some of todays best furniture, architecture and design. Its the balance of aesthetics and utility, clean lines and innovative materials. Its the result of designers finding solutions for life in a fast-changing post-war world and abundant evidence of the optimism, innovation and belief that everything was possible. Heading into the Fall 2013 season, we drew inspiration from this historical modern. But we tempered that with a complementary deep appreciation for slightly rustic, hand-crafted forms. Our intent is to merge the mid-century past with the ideal future that we imagine living. Our handcrafted modern seeks a balance between Old and New World, natural and manmade, technology and handcraft. As we embarked on designing the season, these themes emerged:

Simplexity

The best design appears perfectly simple belying a complex combination of skilled craft and materials. I love this word. The art of baking really good bread is a perfect analogy.

popportunity

Taking advantage of opportunities to include a hit of colour, hidden element or clever detail that makes something even more special.

textural richneSS layerS of Warmth

Taking many forms: tweed, heather, slubby, waffle, confetti, mlange, pucker, oxford... We love them all and relish the textural interplay when used together. Natural fibers combined with or juxtaposed to the best synthetics technology has to offer, for outdoors and in. Old World/New World fabrics that create a memorable experience: soft touch, warm comfort, enveloping, elegant. This collection is packed with new and wonderful design solutions for our Live Toadally approach to daily life. 72% of the mens styles and 66% of womens are new this season. 72% of the line is made using eco-friendlier, more sustainable materials, a metric we are committed to increase every season. Welcome to Fall 2013 and the spirit of modernism infused with warmth and humanity. Peace, kate

women

mixologist scarf

urn snowbo an ig zip card

cloudcover skirt

lightheart tee

Post Slope Glow

Everything is amazing after a day on the mountain.

t ologis s mix rt w shi stripe

heartfelt b laket hoo

die

coriander pant

Weekend Upstate
Fall excursions are good for the soul.

mixologist scarf

monterosa hooded jacket

r slipcove skirt

out stripe ee t ringer

Creative Commuter
How you get there makes all the difference.

chambord overshirt

highroad pant

daydream e dolman te

French Press
Mornings are sacred.

adela ho

odie

smithereens pant

r beekeepe henley

Game Night
Cozy is a four-letter word thatll win the game.

10

n snowbour scarf

plottwist parka

out stripe ist tee w boat t

fleeting pant

Secret Santa
Good things are wrapped in warm packages.

11

wellfleet shirt

starga

zer bl a

zer

highroad pant

heartstring button tee

Starry Night
Were all made of stardust.

12

13

clair sweater

bellflower dress

mixologist scarf

Power Lunch
Taking over the world, one grilled cheese at a time.

14

m silverfox ju

per

mixolog

ist shirt

a heartfelt h

nd war m

er

p ribbed lea gs leggin

Design in Mind
Good design just feels good.

15

16

cket wynter ja

beatric e tee

d chambor kirt s

Pie in the Sky

Pick your adventures like you pick your fruit.

17

18

men

greywolf

clayton

pant

First Tracks
The quiet revolution of a powder day.

19

free range cargo pant

rudyard

mojo

ne two la w cre

Fresh Cuts
Always carve out some time for fun.

20

ne fast la

hoodi

viggo ja

cket

highroad pant

Passing Lane
Never underestimate the power of a weekend getaway.

21

sidecar

overshir t

marblehead chino

Chop Wood, Carry Water

Simple is satisfying.

22

23

4 tch 1/ ightwa n zip

hooded stout parka

framer henley

ant clayton p

Blades of Glory
Inventive ways to beat the chill.

24

open air ls

free range cargo pant

Jokers Wild
When it comes to comfort, go all in.

25

26

nge free ra t pan

rolland

smythy ls

Off the Vine

Tip a glass to vintage comfort.

28

brewster

flanery

highroad pant

Night Lighter
Tangled Christmas tree lights are no match.

29

30

fretwork shirt

ant clayton p

flatiron jacket

Bluegrass Roots
Keepin cool while pickin the fire.

31

Fabrics & Pricing

P4: snowbourn zip cardigan (machino merino, $158)
cloudcover skirt (cloudcover, $118) lightheart tee (samba, tencel, $65) mixologist scarf (puckertwill, $38)

P15: silverfox jumper (southpaw, $88)

ribbed leap legging (daydream, $52) heartfelt arm warmer (bwool, $48) ws mixologist shirt (puckertwill, $70) chambord skirt (ochambray, $88) beatrice pullover (honeycomb knit, $52) greywolf (southpaw, $98)

P17: wynter jacket (sweater fleece, $128) P19: clayton pant (x-d cord, $88)

P6: ws mixologist stripe shirt (puckertwill, $70)

coriander pant (x-d cord, $82) heartfelt blanket hoodie (bwool, $178) slipcover skirt (tweedy, $98) stripe out ringer tee (slubstripe, $48) mixologist scarf (puckertwill, $38)

P20: free range cargo pant (ottomatic, $78)

two lane crew (two-by-two, $58) mojo (mojo flannel, $78) rudyard (machino merino, $160)

P7: monterosa hooded jacket (winterfell, $135)

P21: fast lane hoodie (two-by-two, $64)

ms highroad pant (highroad twill, $88) viggo jacket (tweedy, $165)

P9: ws highroad pant (highroad twill, $85) P10: adela hoodie (tango, $88)

daydream dolman tee (daydream, $68) chambord overshirt (ochambray, $125) beekeeper henley (honeycomb knit, $54) smithereens pant (confetti fleece, $86) stripe out boat twist tee (slubstripe, $52) fleeting pant (octene twill, $78) snowbourn scarf (machino merino, $58) ws highroad pant (highroad twill, $85) heartstring button tee (samba, $68) stargrazer blazer (tweedy, $150)

P22: ms marblehead chino (kickstand twill, $115)

sidecar overshirt (winterfell, $135)

P24: nightwatch 1/4 zip (winterfell, $125)

P11: plottwist parka (tweedy, $175)

framer henley (framework waffle, $58) clayton pant (x-d cord, $88) hooded stout parka (backbone twill, $175) free range cargo pant (ottomatic, $78) smythy ls (spacedye, $68) rolland (machino merino, $165)

P25: open air ls (open air, $58)

P12: wellfleet shirt (dobby oxford, $72)

P28: free range pant (ottomatic, $76) P29: brewster (ottomatic, $145)
ms highroad pant (highroad twill, $88) flanery (heathered flannel, $88)

P14: clair sweater (machino merino, $128)

mixologist scarf (puckertwill, $38) bellflower dress (samba, $85)

P31: fretwork (fretwork oxford, $84)

clayton pant (x-d cord, $88) flatiron jacket (tweedy, $160)

Fabric Key
(If you see a fabric listed above that doesnt appear in the key, you can bet its 100% organic cotton.)

bwool: 70% boiled lambswool / 20% angora / 10% nylon cloudcover: 100% polyester confetti fleece: 68-77% organic cotton / 23-32% polyester daydream: 78% modal / 19% polyester / 3% spandex (tops) framework waffle: 65% organic cotton / 35% polyester highroad twill: 77% organic cotton / 21% polyester / 2% spandex honeycomb knit: 65% organic cotton / 35% polyester machino merino: 100% merino wool octene twill: 50% organic cotton / 30% cotton slub / 20% tencel puckertwill: 98% organic cotton / 2% spandex samba: 48% tencel / 48% organic cotton / 4% spandex southpaw: 90% polyester / 10% wool sweater fleece: 100% polyester tango: 60% organic cotton / 40% tencel tweedy: 49% organic cotton / 26% hemp / 25% recycled polyester winterfell: 40% wool / 40% polyester / 18% nylon / 2% other x-d cord: 64% cotton / 34% polyester / 2% spandex

Check out Live Toadally and see what inspires us. www.hornytoad.com/livetoadally