GTUs Enrollment No:
A Project report on
Study of Consumer Preference
At AT
HarikrushnasYatara
Submitted By: RushikeshDave(Roll No: B1146) MBA Programme 2011 2013 (Semester II) In partial fulfillment of the requirements for Summer Internship Programme for the award of the degree of MASTER OF BUSINESS ADMINISTRATION
Submitted to: Gujarat Technological University (GTU), Ahmadabad
Declaration
The project report entitled (Markering Research) has been submitted to Gujarat Technological University, Ahmedabad in partial fulfillment for the award of degree of Master of Business Administration. I the undersigned hereby declare that this report has been completed by me under the guidance of Mr. Malav Shelat and Professor Jui Yagnik (Faculty Member, Shayona Institute of Business Management, Ahmedabad)
The report is entirely the result of my own efforts and has not been submitted either in part or whole to any other institute or university for any degree.
Name of the Student with Signature: Rushikesh G. Dave GTUs Enrollment No.: Date: 25th July, 2012 Place: Ahmedabad
Certificate
(Collect the signed certificate from your faculty guide on institute letter head and keep it at this place.)
PREFACE
Marketing research is the systematic objective identification, collection, analysis, dissemination and use of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities. In todays world of globalization, opportunities are plenty and they keep knocking at your doors all the time. The one, who is bold, read and alert, seizes then and puts them to the best use. Today, the business world is very typical and highly competitive in Indian industry. One cannot survive in this competitive market on the basis of theoretical knowledge. To achieve the goal one must have the practical knowledge and experience of work. So to understand corporate environment we are going to summer internship programmed which is conducted by GTU. For this project report I have required to do an analysis by gathering and analyzing primary and secondary data. Preparing this project has helped us related the management subject taught in the classroom to their practical application.
Acknowledgement
It is almost inevitable to incur indebtedness to all who generously helped by sharing their invaluable time and rich experience with me, without which this project would have never been accomplished. No task can be achieved alone, particularly while attempting to finish a project of such magnitude. It took many special people to facilitate it and support it. Hence, I would like to acknowledge all of their valuable support and convey my humble gratitude to them. I would like to thank PROF. JuiYagnik and all other faculties of Shayona Institute of Business Management (SIBM) for their guidance throughout the preparation of the project and for their valued suggestion. I express my sincere thanks to the management of Harikrushnnas Yatra for giving me this golden opportunity to work as a trainee in their company. The guidance and support provided by the company have really made the training a learning experience for me. This short period was full of rich experience, which will definitely help me in my future career. First of all, I would like thanking Mr. .Malav Shelat (marketing officer) and other staff member for their valuable guidance and encouragement.
EXECUTIVE SUMMARY
In last 4 years they had conduct international tour for more than 290 groups. They arranged satisfied family tour for Domestic & International. They are arranging business tours at every year for different exhibitions. (Bangladesh, China, Germany, Singapore, UK, USA etc.) They have more than 15000 satisfied clients. They are awarded by many groups, corporate companies & family for our best services. Basically Harikrushna travel agency used reference marketing from different
criteria. Harikrushna travel agency is tie up with just dial, kemchho and helloindia of Telemarketing Company. They take the information from these companies and call the customer and know where they want to go when and how. After this process complete they check their other tie up like hotels air tour etc. they check the availability and know the price, accommodation and other facilities which cover customer budget. Than they make an estimated cost. They again call the customer to give this information and convince them to join their services.
Content 1)
INTRODUCTION TO RESERACH
1.1) Scenario of Tourism Sector 1.2) Introduction of Tourism 1.3)Definition of Tourism 1.4) System & Dimension of Tourism 1.5) Research Problem & Scope of Research 1.6) Research Objective 1.7) Introduction to Marketing 1.7.1) Marketing Research Process 1.7.2) Methods of Data Collection 1.7.3) Research Design 1.7.4) Sampling Techniques 1.8) Limitation of Research
2)
2.2) Product Portfolio 2.3) Vision & Mission 2.4) Company Business 2.5) Marketing policy 2.6) The Customer 2.7) Competitor 2.8) Swot Analysis 2.9)Pest Analysis
Introduction to company
2.1) Introduction about Harikrushnnas Yatra
4)
Bibliography
