EXECUTIVE SUMMARY
AIRTECH saw its beginning in the year 1980 in Dharwad with a vision of teamof qualified engineers who came together to serve the technical needs of the market. Thusthey established a manufacturing unit at Dharwad that began its manufacture withCONCENTRIC COVENTRY CHUCKS as its first product. The energizing power of thepromoters saw new chucks and tools for work-holding being added regularly to the range.AIRTECH is a private company that is involved in the production of power chucks,rotary cylinders, custom built chucks and turret lath tooling.At the start AIRTECH registered as small concern for manufacturing of concentricCoventry chucks. Later the Company is registered under the Companys Act 1956 asAIRTECH PVT LTD, with the initial investment of Rs. 5, 00,000/-Beginning in 1980 with the manufacturing of concentric chucks, Airtech hasgrown as one of the leading manufacturer of chucks. In fact, they provide total work-holding solutions.Through constant interaction with customers and continues product innovationover a span of two decades, the employees have added to the companys range of standard products.This encompassed practically every work holding need. They have also helped in gain of technical competence that provided cost effective customized solutions to some of themost complex work holding environment. They have also developed a range of matchingcylinders.They have specially designed their chucks, cylinders and work holding solutions forIndian working condition to easily match some of the best known global manufacturers.The industries who have opted for their products accepted the fact of reliability.To ensure a consistently superior product, Airtech adopts a system of continuouschecks and inspections right from raw- materials to finished products. The companys trained work force are satisfied and proud of Airtechs reputation for the quality, thusthey also keep an eagle eye during the production.In AIRTECH, there are 8 departments. The Planning and purchase departmentgets orders from various suppliers as well as from perspective customers. After seeing toits terms, conditions and cost aspects the department issues acceptance order. But forspecialized tool where some parts cannot be manufactured the company outsources theactivities. After it comes from the outsourced agency, the department is responsible forexecution of purchase orders once accepted.The stores department carry out the activity of storing the raw materials as and when itarrives. When the raw-materials is received from suppliers the sum is tallied with thedelivery challen / invoice / cash memos / credit memos placing slips etc.The quality assurance department checks the quality of the raw materials, semi finishedproduct and finished product. It verifies the quality at each and every stage right from thepurchase till the delivery of the product.The production plant is big and clean in which workers can work out of dust and foulwithout any problem. In this department all the products of different dimensions areproduced and for specific batch members specific dimension products are said to beproduced.The marketing department regularly improvise in their designs, cut the costs to keep theircustomers satisfied.
INDIAN MACHINE TOOL INDUSTRY
Indian economy has been generating growth and outcome since many years.2008-09 was yet another landmark year for the Indian economy and the industry, generating agreat deal of optimistic growth and promising outcome. The year was marked by 6. 2%GDP growth-earning the accolade of being one amongst the fastest growing countries inthe world.Surge in demand was rampant across Indian industries, especially in theengineering and the manufacturing sector. Key aspect about manufacturing industrysperformance was its efforts to achieve excellence in quality, technology, design andinnovation. The country also posted optimistic results in agriculture and in the servicestream.For the Indian machine tool industry, 2008 was the year of smooth sailing, withincreased business opportunities, as a result of the demand surge from the Indian andoverseas markets. Metal working machine tool output of the Indian industry worth Rs16,797 million, registered a growth of 34% in Jan-Dec 2008. Much of the
growth inIndias metal working machine tools came about because of enhanced requirements fromthe automotive sector, the auto ancillary industry, defense, railways and small-scaleindustry units.With growth and business optimism on the swell in the Indian economy and theindustry, the year 2008 is expected to result in continuing heightened orders for the homemachine tool industry.
METAL-CUTTING AND METAL-FORMING MACHINE TOOLS: Metal cutting segment continue to account for 68% of the total output of themachine tools in India. In 2008, metal cutting machine tool output worth Rs 14,780million, led a growth of 32.8%.Turning centres recorded the largest production in the industry during Jan-Dec06, with a share of 30% in the total machine tool output. Turning centres together withmachining centres and grinding centres, accounted for nearly 3 quarters of the totalmetal cutting produce and about 2/3 rd of the total metal working output in the year 06.Indian manufactures in the metal forming segment, on the other hand, registered agrowth of 41.7%, with an output valuing Rs 2,016 million. Press manufacturers witnessedlargest volume of business in this segment, with a 60% share in metal forming machinetools.
CNC & CONVENTIONAL MACHINE TOOLS: In keeping with the focus of the Indian industry towards enabling manufacturingexcellence, CNC machine tools comprised bulk of the manufacture from the Indianstable. This segment had over 69% share on the total metal working metal tool output in2007.CNC machine tool segment in India clocked a growth of 32% with a turnover of Rs.11,598 million.CNC turning centers together with machining and grinding centres held a shareof as high as 81% in the total CNC machine tool produce and 56% share in the metalworking output in 2007. These three segments have been leading for over half a decade.Conventional machine tool manufacturer likewise registered high growth of 38.3% to an output valuing Rs. 5,198 million.
WORLD-CLASS WORK HOLDING SOLUTIONS Specially designed for Indian working conditions, our Chucks, Cylinders and Workholding solutions easily match some of the best known global manufacturers.
EXPORT SCENARIO: Focus of Indian manufacturers to expand its potential to other frontiers resulted intapping new opportunities in overseas markets. As a result, exports increased by 45% in2007-2008 .The exports by Indian industry in Jan-Dec
2007 were 286 machine tools of worth Rs. 746 million.Indian manufacturers exported 36 countries, including to prominent ones such asItaly, Canada, Germany and United states. Highlight of the machine tool exports in 0708was the performance in the CNC segment. CNC machines not only registered a growth of 60% over in the past year, but also increased its share in total Indian machine toolsexported to 62%. Machining centers followed by turning centers, electro-dischargemachines and witnessed highest export orders. Together these three machine segmentsaccounted for nearly two-thirds of the total exports in 2007.
IMPORT TREND: The Indian market and a capacity-constrained Indian machine tool industryresulted in a zoom-phase for importers. Machine tool imports by 31% to register a totalvalue of Rs. 37,936 million. With this hike, imports captured 70% of the Indian marketshare.Bulk of the imports comprised metal-cutting machine tools witnessed a 22%increase in growth over the previous years. And within this segment, machining centers,turning centers and grinding centers formed the large chunk of imports. These threemachine categories captured 40% of the total machine tool imports into the country in2008.
PERFORMANCE OF USER INDUSTRIES: Persistence in growth prospects of the Indian economy was evident inmost sectors of the industry, in particular amongst the major users of machine tools. Aconsistent enhancement in performance was observed in most segments of the Indianautomobile, Capital goods, Consumer durable and intermediate goods sectors in fiscalyear 2007-2008.
AUTOMOTIVE SECTOR: Indian automotive industry continued with its momentum of steadfastperformance in output, clocking a growth of 13.6% during 2007-2008. Growth wasskewed with most key segments in the auto sector witnessing high turnover and a fewmoderate growth in the previous year. Commercial vehicles segment witnessed a highgrowth of 32% in the wake of a increased demand in the Indian market. High growth waswitnessed in both the segments. Production of light commercial vehicles jumped by31.4% , i.e, 2,25,734 units. Heavy and medium commercial vehicles the segment thatconstitutes 60% of the total commercial vehicle industry in the country, had a bettergrowth of 34.2%. even the high performing passenger car segment sustained themomentum of high growth. Passenger car and multi-utility vehicle manufacturers, withan output of 1.55 million passenger cars, registered a growth of 18% in 2007-2008.Moderate results came in from the two-wheeler auto segment, with a production of 8.4million motorcycles, scooters and mopeds aggregating a growth of 11% . riding on thedemand surge from all across the country, motorcycles segment recorded a high growthof 17.5%. share of motorcycles increased to 84% of the total two wheeler industry inIndia.
CAPITAL GOODS SECTOR: Indian capital goods industry was clearly the success story of the Indianindustrys performance in 2007-2008. And a major contributory to the highmanufacturing growth.
High growth was evidenced in all the segments of the capital goodsindustry. Segments such as diesel engines, earth moving and construction equipment,industrial furnace, pumps, transformers, textile machinery and tractors had a high growthranging between 15% to 32% during April 2007- March 2008.
CONSUMER DURABLE SECTOR: Again in the auto sector, it was a see-saw performance in the countrysconsumer durable industry. Although on the whole it was eighth successive year of goodof moderate growth. Continuous process of mergers and alliances as well as introductionof new brands kept up the tempo of demand in this sector. Air conditioners, microwaves,video recorders and electric fans recorded a high growth to the tune of 20%, 25% 20%,22% respectively. While manufacturers of refrigerators, washing machines and colourtelevisions managed to stay afloat by recording a marginal growth ranging between 8.0%- 12.0% in 2007-2008.
INTERMEDIATE GOODS SECTOR: The intermediate goods industry sustained a major development on anaggregate. Prominent users of machine tools in this sector the auto components, balland roller bearings had a promising output; while the electronic components had amarginal turnover in the year ended 31 March 2008. The automotive component industrywitnessed high growth of 25.0% in 2007-2008 in the wake of increased exports orders.Conquering the world with their world-class capabilities, Ball and rollerbearing segment performed well to post 15.1% growth in the same corresponding year.Electronic components industry had moderate demand for their products leading to a10% growth in 2007-2008.
COMPANY PROFILE :
Name: Airtech private ltd. Location: NH-4 highway, Dharwad. Banker: State bank of India. Certification: Registered under Companys Act 1956. Auditor: Basavaraj Balageri. Year of incorporation: 1980. Constitution: Private ltd company, governed by Board of Directors. FOUNDERS OF THE COMPANY:
Mr. Lajpat Rai Sukhija.
Mr. M.B Suhindra Rao.
Mr. D Dhume.
Mr. P G K Murthy.
Late. N Sukravala.
DIRECTORS OF THE COMPANY :
Mr. Lajpat Rai Sukhija
CHAIMAN AND MANAGING DIRECTOR.
Mr. M D Dhume.
Mr. S A Phalnikar.
Mr. Vishvanath Swamy.
Mr. P G K Murthy.
Mr. Anil Madan.
Mrs. Renu Anil Madan.
Mr. Rohit Seth.
Mrs. Sapna Rohit Seth.
Mr. Vikrant Saigal.
Mrs. Lopa V Saigal.
NATURE OF THE BUSINESS:Manufacturing: Airtech manufactures chucks and cylinders that are manufactured according to thespecification prescribed by the customers in order to meet the customer satisfaction andrequirements.
MISSION:
Build an organization that installs in every employee a sense of dedication, true camaraderie and a feeling of one family.
Make working in Airtech a passion rather than a duty.
To be a social responsible and environment friendly organization. VISION:
To design, develop and manufacture high precision work holdingsolutions.
To create quality standards that will be bench marking in workholdings.
To build the brand image that would be preferred by choice not bypersuation. QUALITY POLICY:
Constant interaction with the customers.
Expert engineers for expert work.
Leading manufacturers of chucks.
Provision for work holding solution.
Customer contribution and care.
GUIDING PRINCIPLES: 1).Innovation continuously to excel in designing and manufacturing.2). Develop products required by the market.3). Manufacture products of high quality.4). Respond promptly on customers needs.5). Deliver supplies on time.6). Treat each other with trust and respect to build a team.7). Develop people by training and delegation. 8). Adopt process oriented thinking, continuous improvements etc
LOCATION: Airtech pvt ltd is situated in Narendra village just 5 kilometers away fromDharwad city right beside the national highway. Hence it is very convenient for them totransport their goods. TRANSPORTATION: APL usually transports the goods through roads since it is moreconvenient . If the customers are located nearby such as Hubli-Dharwad and Belgaumthey use their jeep (private vehicle). And for other customers who are far they either ogwith currier, traveler or transporter.
COMPETITORS INFORMATION: AIRTECH is one of the major leading company in India. Even though itfaces huge competition from various companies it always try to maintain its reputation.Some of the competitive companies are:-
GMT (Guindy Machine Tools), Chennai.
Scientific Engineering Corporation (SECO), Gurgaon Punjab.
Chennai Clamping Devices.
Jaws manufacturing, Pune. APL offers not only standard work holding solutions but also total solutions inwork holding. That is why the APL customers are spanning various sectors like Autocomponents manufacturers,
ordinance factories, railways and machine toolmanufacturers.These are competitive in cost margin. This can be manageable by APL. Throughits quality and the service it is eligible to compete with other companies.They even face the competition from various international companies, hencecompetitors can be classified as Indian and foreign competitors. Details of them are asfollows.
INDIAN COMPETITORS:Guindy Machine Tools Ltd, Chennai (GMT): GMT was the first company which started its manufacturing power chucks inIndia in the year 1950 with technical know how from BERG,Germany. They are stillleading the market with 44% market share. OEM prefers their chucks because of;1). Superior quality products.2). Marketing set up is sound.3). They have various sales and service staff/ office in Delhi, Mumbai, Chennai,Bangalore and many more cities.Their prices are 10%-15% more than APL but 20%-30% lower than importedchucks.Their production capacity is high hence it helps them to meet the market demandfast. Scientific Engineering Corporation (SECO)- Punjab: This company is manufacturer of scroll operated manual chucks since 1950. Itstarted manufacturing power chucks and cylinders since 1995-1998.Quality is inferior but price wise, it is making dent into end user sector. OEMsare not giving preference to its products. It has dealers and stockiest in almost all theindustrial towns.It is coming up very fast and may be an eye sore of GMT and APL in very nearfuture.
hennai Clamping Devices (CCD), Chennai: This company is in a way of GMT. They were dealers for GMT for quite a longtime. Somewhere in 2002, some design and shop floor personnel of GMT resigned andjoined this company and started manufacturing power chucks and cylinders.They do not have good manufacturing setup. They are in marketing especially inChennai and Pune. In their anxiety to come up fast and secure second place, they arepicking up design, shop floor, sales and service people from APL and GMT. Theirquality is not up to the mark but yet is able to sell and recondition good numbers of chucks. Jaws Manufacturing, Pune: This company is basically chuck spare part manufacturer. It started reconditioningGMT, APL and imported chucks. Now they are manufacturing jaws brand power chucksand cylinders. It also manufactures precise manual chucks. They sell most of theirproducts through dealers. But it is very famous in Pune and surrounding areas. MNCs COMPETITORS: 1). ROHM, Germany.2). SMW- Auto block.3). Kitagawa, Japan.4). ITW USA & India (Hydrabad).
INFRASTRUCTURE FACILITIES :The plant is 60 acres which provides good and sufficient facilities to employeessuch as:1). Good ventilation.2). Polycentric control and good electrical facility.3). Rest room for workers.4). Canteen facility.5). Wide parking area.6). Transportation facility.7). Free medical facility.
PRODUCT PROFILE: AIRTECH pvt ltd manufactures 3 kinds of products. They are:
1.
Chucks.2.
Cylinders.3.
Chuck jaws. CHUCKS: It is defined as rotating work holding device. It is one of the important accessorycomponents in the lathe, grinding, milling machines etc. the wedge design of the chuckshas a self locking features that prevent the accidents and it does not loose its grippingpower even at cutting loads with high repeatability. It is fitted to the spindle for holdingthe jobs of different shapes and sizes. CHUCKS are specified by: 1). Type of chucks : APL manufactures manual and power chucks.2). No of jaws : It manufactures 2 to 3 jaw chucks.3). Maximum diameter : APL manufactures chucks with a diameter ranging from 130mmto 1000mm.4). Open centre diameter.5). Maximum gripping force.6). Maximum speed.APL has also designed chucks operating at 6000 rpm. It produces standard as wellas specialized chucks.Standard chucks are manufactured to hold standard jobs whereas specializedchucks are manufactured according to specification of the customers.
CYLINDERS: Cylinders are used for operating power operated chucks. These cylinders activatethe chucks via the draw bar passing through the spindle bore and should provide thecorrect operating force to match the chuck.Some cylinders are specially designed for high speed CNC bar and chuckinglathes. They are also used in fingure chucks, clap applications and special chucks.
CHUCK JAWS: APL manufactures standard, soft, hard and special chuck jaws. All soft jaws aremade of high carbon steel. The hard revisable jaws are made up of case hardened steel.Special jaws are offered according to their customers satisfaction or to suit customerrequirements. SOME OF THE PRODUCT CATEGORIES ARE:Product Category : Diaphragm Chucks.Airtech pvt ltd introduce diaphragm chucks [sd & scd] that utilise inherentstrength of spring action of steel to achieve chucking pressures on jobs. There are nosliding parts, due to which high degree of reliability and long service life is assured andare most used on internal grinding machines where high degree of concentricity accuracyis required. Sd models need power sources, ie, rotating hydraulic or pneumatic cylindersmounted on the rear side of the machine spindles. Scd model is self- contained wherecylinders are inbuilt with the chucks.
PRODUCTS
MODEL
DIMENSIONS
Hollow Chuck WH 130,165,200,250,380,450,530,610.Closed Centre PowerChuckWC 110,125,160,200,250,305,400,530,610.Ultra High SpeedPower OperatedHollow ChuckWHCB 165,200,250,315,400,500.EccentricCompensating PowerChuckCC 160,200,250,315,400.Quick Change JawPower ChuckQCJ 160,200,250,315,400,500.Ball Fulcrum PowerChuckBFC 160,200,250,300,380,450,500.Power OperatedCollet ChuckPCC 25,40,60,80.Front OperatedPower Collet ChuckFOCC 40,60.Stationary PowerChuckPSC 165,200,250,315.Diaphragm Chuck SD/SCD 160,200,250.
AREA OF OPERATION: Area of operation is at national level covering all zones i.e, North, South, East ,West. They purchase raw materials (rough forged steel) from Mumbai and KGF. CUSTOMERS: APL has enough customers classified as under:
OEM (Original Equipment Manufacturer) 1). Laxmi Machine Works, Coimbatore.2). ACE designers, Bangalore.3). Jyoti Machines, Rajkot.4). HHT, Bangalore. Public and Private Companys: 1). Bajaj Auto, Aurangabad.2). Telco, Dharwad & Pune.3). BHEL, Bangalore.4). HAL, Bangalore.The customers are finding value in the products due to 1. High uptime of the equipments2. Easy and quick availability of genuine Parts3. Excellent post installation Service support4. Low life cycle ownership and operating cost of the equipments.
Strengths: 1). APL has very good image since they produce chucks as per prescribed specificationby customers.2). It has the goodwill in the domestic market.3). Quality of the products are one of the strengths of APL.4). They are highly concerned about Research and developmental activities which playsvital role in new product development and design.5). Since from its inception APL has not faced any problems regarding stick lockouts,which indicates cordial relationship between management and workers. Weakness: 1).They have to work within the scope of Companies act . Opportunities: 1). Company can expand its business to large extent since they are planning for capturingmarket demand and reliable quality etc.2). They enjoy benefit of labour in dharwad since there are many ITI diploma collegesfrom where students are hired.3). Since it is situated besides highway they can solve the distribution problem.4). As company is going for ISO certification, this may help the company enter intoglobal market. Threat : 1). More than 300 chuck manufacturing companies are present in industry that createsstiff competition.
CONCLUSION
At AIRTECH quality is never an after thought. With the philosophy of gettingeverything Right First Time ingrained at every level of organization, they have workedhard to attain quality at all levels. A sophisticated metrology center equipped with latestfacilities like Co-ordinate Measuring Machine, Hardness testers etc help them overcomeany kind of errors.They always try their best to ensure that no products leaves the plant unless it isthoroughly tested and certified by a team of quality specialists because they know thatthese work holdings work under severe and exacting conditions.I had a great experience in this company . I got a good priviledge and scope to domy in plant study in AIRTECH PVT LTD where all the employees and the workers of the company were kind enough to help me in my study.I did learn how to prepare a questionnaire with the guidance of my HR managerand my internal guide.Thus I would conclude that my in plant training was a satisfactory and successfulone.
BIBLIOGRAPHY: 1). Companys prospectus.2) G. C. Berry- Marketing Research3) Employees
