Back ground of the study

The present facet of the business world is blooming in oligopoly and the only means to stay in the race is to captivate rivalry between the player and the challenger .Yet , the ultimate verdict is affirmed by neither of the performers, for the victor crown is paved by the king the customers. To play the game as well as to hold it , the strategy must be focusing on customers needs economically , conveniently and with effective communication. Two key themes of marketing communication are : Initializing different marketing activities to communicate and deliver its value. Coordination of all marketing procedures to lay out maximization of their joint

effects.

Marketing depends heavily on the flow of effective communication between the company and customers. Product manufacturing and bringing its awareness in the market is only a part of thee companys job. It is equally important to bring customers about its knowledge of accessibility. In competitive market scenario where firms are striving to win over customers, it is not enough if its availability is merely known. It is essential to propagate the distinctiveness of the product, its nature and value it carries via different means and mdia as commonicat In every organization , succeeding the implemention of the communications plan, the the impact of those various communicative programs is assessed on the target audience. Members of the target audience are asked whether they recognize or recall the message, how many times they use the product and what they feel about the product and their current and previous attitudes toward the product and the company. The communicator should also collect behavioral measures -of audience response, such as how many people like the product and talked to others about the product. So these studies are helpful to peruse the customers perception toward the product and

company. This study clears the image of the product and the company created by the communications programs and its effect can also measure easily.

Purpose of the study Businesses use a range of marketing communications to promote the company, their products and their services. Examples of marketing communications tools include: brochures, mail shots and websites advertising on televisions or radios, hording and banners etc. The objective of all of these is ultimately to achieve sales and creating awareness about the products so it is important that the business should communicate effectively. Before engage in any communications programmed with the customers, business marketers have to decide: What to say? Whom to say it? How to present message effectively? Where to distribute message? When to send message?

Marketers also need to consider the style and tone of the message and the follow-up actions that will be required by him and his staff in order to generate that all important sale. Really, it is not easy to select marketing communications way that can aware the consumer more and more. So it must be considered by the marketing communication planners to choose the effective communications way and timely measure the effect of different marketing communications programs, whether they are effective to achieve the business goals. These studies help the marketing communication planners which medium or way is working effectively and how can they make it more effective. It makes enable to the marketing communication planner how much people are being influenced with product whether they are aware about product or not, they are satisfied these product etc.

Problem statement

When any type of the research is being done, than research problem must be cleared. It is said if the problem is clear, it means half problem is solved. This study indicate the problem for the organisation to know the effectness of various communication plan which are used by the organisation for marketing to convenience the consumers. This study is done to measure the effectness of such type of program. So the solution of these problems are to be searched in this study are as follows: The main problem of this type of research is to convience the people to get their response. It is practically hard task to measure the effect of various types of marketing communication tools

Research objectives: To find out the various marketing communications programs effect on the consumers. To find out which type of programs are more convincing.. To find out how much people are aware about the products of the company . Which is helpful to measure the effect of the strength of communication plan used by the organization. Consumer perception towards the products of the company.

Research Question What suggestions would you like to give to improve Titans brand image among customers? Do you think the new advertisement is effective in inspiring consumers to have a new look everyday and be more in lives? Why do you prefer Titan brand?

In which media have you seen the advertisement? a) TV, b) Newspaper, c) Magazines, d) Hoardings, e) Radio

Literature Review At present time, when competition in business is very tough, communication is the unique tool that marketers use to persuade consumers to act in a desired way. Communication takes many forms: It may be verbal, visual or combination of both. It can also be symbolic- represented, say, by a high price, premium packaging, or memorable logo- and convey special meaning that the marketer wants to impart. Communication can evoke emotions that put consumers in more receptive frames of mind, and it can encourage purchases that help consumers in more receptive frames of mind, it can encourage purchases that help consumers solve problems or avoid negative out-comes. Really, communication is the bridge between marketers and consumers and between consumers and their sociocultural environments. Marketing communications is focused on product/produce/service as opposed to corporate communications where the focus of communications work is the company/enterprise itself. It is primarily concerned with demand generation, product/produce/service positioning while corporate communications deal with issue management, mergers and acquisitions, litigation etc. Marketing communications are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales promotion and online marketing are termed marketing communicators, marketing communication managers, or more briefly as marcom managers. Traditionally, marketing communication practitioners focus on the creation and execution of printed marketing collateral; however, academic and professional research developed the practice to use strategic elements of branding and marketing in order to ensure consistency of message quest delivery throughout an organization.

Research methodology The study will be an exploratory study as well as descriptive.

 Information pertaining to customers usage or non-usage will be collected through administration of questionnaire. Sample size for this study is 100. Sampling method would be logical convenience sampling. Secondary data will be collected through company website, company brochures, research, Consumer research journals, Businesses magazines.

Limitations: Results of this study and finding are applicable only Kolkata city and near by areas other important limitation of the study was that of time limitation due to which it is not possible to do the detailed study. The sample size was taken only 100; therefore it is difficult to say any thing concretely. Absence of professional researcher and team was another limitation of the study.

Time plan My dissertation will be completed tentatively within 3 months. The break up time is as follows 1. Reading / note taking / planning / writing introduction 1 Week 2. Writing review of literature 2 Weeks 3. Writing of research methodology 2 Weeks 4. Carrying out work / recording findings 2 Weeks

5. Data analysis 2 Week 6. Preparing conclusions / Bibliography 1 Week 7. Typing / proof reading / corrections / binding 2 Weeks 8. Total Time Taken: 12 Weeks (3 Months)