Technological innovations have not only brought prosperity to our lives, but have additionally given us a new vision.

The credit for today's exponential magnification in technology peregrinates to the 1970s decade. The foundation of technological advancements we visually perceive today was laid long back in the 1970s. It was the commencement of a new era in computer development as well as space exploration. The car industry was learning from its mistakes, while inventions like microwave ovens and cassette tapes reached unprecedented heights. The decades of 1950s and 1960s optically discerned frequent face-offs between those who supported technological development and those who were opposed to it. However, it was the '70s decade that witnessed the amalgamation of technology and commerce. Computers, cars, space exploration are only few of the many technologies which developed and ameliorated immensely in these 10 years. Some of the eminent inventions of this decade are the microprocessor chip, personal computer, cellular mobile phone and the electronic-mail. Man has worked hard to improve technology consistently to do various tasks fast and effectively. Many nations have succeeded in building great infrastructure and achieve stupendous progress due to developing of advanced technology before the other nations. Today, every nation strives to get the latest technology for the benefit of its citizens. Technological progress is vital in the fields of business, education as well as health care. Places far-flung have come nearer, thanks to technology. The speed of life has increased, thanks to technology. Communication is rapid, travel is speedy, movement is effortless, action is swift, interaction has sped up and so has life. The world has shrunk and life is fast. Courtesy - technology. Technology has transmuted the way people communicate. Communication systems have evolved from pigeons carrying messages to emails and instant messages that peregrinate long distances in seconds. Cellular technology and satellite communication have incremented communication speeds and made 'connecting' more facile. The Internet has enabled facile exchange of information over long distances. Just a few clicks of your computer mouse can take you anywhere on the Internet. You enter an all new world without even realizing it. Businesses, diminutively minuscule and immensely colossal, need technology to thrive. They are growing and expanding across countries owing to technological advancements. It is technology that gives organizations the vigor to spread their wings. If not for technology, how would intricate industrial processes would be carried out? If not for machines, how would large-scale production of goods be possible? How would the software industry have grown? Growing businesses create employment opportunities for people and technology plays an immensely colossal role in business magnification. At the heart of every piece of technology is automation. Technology automates the most intricate of processes, be it in communication, education, medicine or any other industry. Laborious and perpetual tasks are best done by machines People are not obliged to slog as much as they would have had to, if not for technology. With automation comes efficiency. They save human effort and time to a great extent and make life facile and

comfortable. Nothing else has transmuted living the way technology has. And that's precisely why technology is so important today and will always be. Dnata was evolved in 1959; Sheikh Ahmed Bin Saeed al Makhtoum, the chairman, commenced out with 5 recruits and today it has over 25000 workers. It is not a peregrinate agency but a peregrinate management company. It is one of the major flight catering companies in the Amalgamated Arab Emirates which is state owned. Dnata is the 4th largest air accommodations provider in the world and is composed of 3 sections; group handling, cargo and peregrinate. It successfully operates in 39 countries over 5 continents. In the UAE, Dnata peregrinate accommodations are opened in Mall of the Emirates, Dubai Mall, Mirdif City Center and Bur Juman. An airport cargo transit accommodation company faces many of the same supply and injuctively authorize challenges as any other business. However, a major difference is that the amount of cargo traffic in a major airport swings a wide pendulum from day to day, even from hour to hour, meaning that the capriciousness of volumes and pressure on the supplier are spectacularly high. Failure to handle a day's work can have disastrous consequences. Tight margins mean that DNATA, the largest cargo terminal operator in the Middle East region and sole handling agent at Dubai International Airport, needs to not only be yare for eccentrically diligent times, but to be yare for slow times as well. Because there is no room for under-utilization in today's airport cargo business, DNATA chose SAS to forecast the equipment, facilities and manpower it requires to stay competitive. With SAS Forecasting and Econometrics software, you can analyze and forecast processes that take place over time. You can identify previously unseen trends and anticipate fluctuations so you can more effectively plan for the future. Whether you optate to understand past trends, forecast the future or better understand how your business functions, we provide a wide range of analytical implements that ascertain your success. According to DePauw Senior General Manager of DNATA Cargo SAS was chosen because the software had the capability of drilling down the database and giving us the required information as well as the forecast, the decision to go for SAS was facile. Ramesh Mamidala, BSM Cargo & Logistics, expands on the factors influencing DNATA's choice. "As the competition incremented for transit cargo handlers in early 1995, there was corresponding pressure on prices which had severe impact on our yields and profitability. While offering competitive rates to our customers to retain them, we still had to protect and ameliorate our bottom line. The only way to do that was through optimizing the utilization of our resources, as resources contribute to more than 70 percent of our costs, and eliminating elements that did not integrate value to our operations. "We wanted to achieve that through ameliorated operations orchestrating and resource deployment. Conspicuously, forecasting became very important in our efforts. So, we

probed for a sophisticated and comprehensive forecasting and statistical package that could distribute what was expected, and SAS was the best match. Nothing came as close as SAS." DNATA is now able to extract sundry types of required information, such as sectorsagacious volumes, types of cargo and types of aircraft loads, which previously had required more time. "Before we had SAS, our IT department had to acquire the download from the mainframe and we normally experienced a waiting time of a week to ten days," verbally expresses Mamidala. According to DePauw, SAS plays an important role in new business development and strategy for DNATA. "On the whole, SAS has helped in developing MIS for strategic inferences and future long-term plans. For the short term it has helped us to derive data in sundry permutations and amalgamations to fine-tune such resources requisites manpower, equipment and facilities to meet the peak loads. "For the past five years SAS has been used by all operations managers to derive volume forecasts, which helps them to orchestrate their revenue and expenses as component of an annual budget exercise. Furthermore, orchestrating and shop floor managers use SAS on a quotidian basis to forecast, plan and manage the optimal deployment of resources in operational areas. SAS is additionally used to project a long term forecast for facilities orchestrating and the expansion of the cargo terminal operations." In integration, DNATA uses SAS to communicate with upper management and external organizations. Senior management and such corporate departments such as Performance Development, International Affairs and Corporate Development Information additionally use information derived from SAS for their cargo orchestrating and development needs. Regime agencies like the Department of Civil Aviation additionally receive SAS-generated forecasts, with regular updates, in order to orchestrate airport infrastructure requisites. Thats why at DNATA they are dedicated to making airline profits soar. That's their clear and simple aim - and they achieve this through the development of IT solutions geared specifically to the desiderata of today's aviation industry. With DNATA as your partner, you can fixate on your core business of flying, and leave the rest to them. DNATA acquires the hard work done so that you can benefit from their innovative conceptions and drive down costs, streamline processes and boost profits.

Reference List: DNATA Succeeds with DNATA http://www.sas.com/success/dnata.html SAS Forecasting http://www.sas.com/technologies/analytics/forecasting/index.html DNATA http://www.dnata.com/english/default.aspx Technology in 1970s http://www.buzzle.com/articles/technology-in-1970s.html Why is technology so important today? http://www.buzzle.com/articles/why-is-technology-so-important-today.html