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Marketing & Music Industry Resume

This document is a resume for Travis Andrew Tatman. It summarizes his objective of growing businesses in marketing, communications, and sales. It then outlines his education at Miami University, qualifications including 7+ years of music industry experience and 5+ years of professional marketing experience. Finally, it provides details of his relevant work experience in sponsorship coordination at Live Nation Entertainment, as a music producer and consultant at his own company Blue House Records, and in other marketing and sales roles.

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Travis Tatman
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0% found this document useful (0 votes)
130 views2 pages

Marketing & Music Industry Resume

This document is a resume for Travis Andrew Tatman. It summarizes his objective of growing businesses in marketing, communications, and sales. It then outlines his education at Miami University, qualifications including 7+ years of music industry experience and 5+ years of professional marketing experience. Finally, it provides details of his relevant work experience in sponsorship coordination at Live Nation Entertainment, as a music producer and consultant at his own company Blue House Records, and in other marketing and sales roles.

Uploaded by

Travis Tatman
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Travis

Andrew Tatman
11133 Aqua Vista St. #214 Studio City, CA 91602 (740) 703-3472 | tatman.travis@gmail.com Objective To grow businesses within marketing, communications and sales segments by utilizing a diverse set of skills acquired from academic, extracurricular and professional experience. Education Miami University, Oxford, OH Bachelor of Arts, May 2010 Major Liberal Arts, Political Science Senior Capstone course completed: The Economic Recovery of The Gambia, mentored by Dr. Abdoulaye Saine Minor Business, Marketing - Relevant courses include: Business Management, Principles of Marketing, Creating Customer Value, Consumer Behavior, Branding and IMC Qualifications 7+ years music industry experience including music production, performance, management, brand partnership 5+ years professional experience in corporate marketing, communication, new business development, and sales Experience in social media marketing, email marketing, and digital media advertising, and SEM Strong background in developing print and digital marketing materials utilizing Adobe CS design software Strong leadership and problem solving skills derived from years of academic, extracurricular and professional activities Excellent interpersonal, written, and verbal communication and presentation skills Successful track record building professional and constructive relationships with key clients Relevant Experience Apr 2012 Present Live Nation Entertainment | Sponsorship Coordinator | Los Angeles, CA Conceptualize, build and manage regional and national marketing campaigns for key Live Nation accounts including Coca-Cola, AT&T, Verizon Wireless, Philip Morris, Free Credit Score, GAP and Anheuser-Busch Inc Collaborate with and establish communication across all Live Nation divisions, including but not limited to marketing, operations, touring, artist management, booking, and VIP experience Coordinate and manage all onsite sponsorship activity at LA based Live Nation venues (The Wiltern, Hollywood Palladium, Verizon Wireless Amphitheater, Gibson Amphitheatre, House of Blues, San Manuel Amphitheater) Plan, develop and present customizable, integrated marketing solutions for Live Nation accounts, all of which are designed to leverage the live music experience and grow Live Nation sponsorship initiatives Nov 2008 - Present Blue House Records, LLC. | Founder, Consultant & Audio Engineer | Los Angeles, CA Record, mix and produce professional quality sound using the latest in audio processing technology Organize and conduct on-site audio recording sessions capturing live musical performances Guide and manage artists through the music production process, from recording to album release Consult musicians and prospective audio engineers to help jump start their careers Follow current trends in music production, live concert and festival sponsorship, artist development, and management derived from research and networking Jan 2012 Apr 2012 Red Light Management | Brand Partnership | West Hollywood, CA Assisted in the career development and guidance of over 150 artists and properties including Tim McGraw, Alicia Keys, Dave Matthews Band, 311, Ben Harper, Alabama, Herbie Hancock, and Faith Hill to name a few Provided marketing support, and assisted with artist management tasks by managing social media content, writing and publishing artist information sheets, branding proposals, and initiating email marketing campaigns Supported the VP of Brand Partnerships in development of new client relationships ranging from integrated marketing agencies to globally positioned brands Develop strategic marketing initiatives derived from networking and research within the entertainment industry

Jan 2011 Dec 2011 Voith GmbH | Marketing Specialist | Wilson, NC Proposed, designed and published a key account newsletter, which was established as a global standard marketing tool throughout all Voith divisions Constructed press releases, product information sheets, and advertising materials to improve internal communication and extend the market reach of Voith GmbH Planned, organized, and managed corporate events and customer seminars improving the communication of Voiths global sales strategies while maintaining customer recognition of products and services Assisted with the product development and market launch of Voith products May 2010 Nov 2010 MAG Audi | Audi Brand Specialist | Columbus, OH Exceeded Audi sales targets within first month Developed valuable business relationships with hundreds of luxury car buyers in Columbus, OH Consulted customers in the purchase or lease of Audi, Range Rover, BMW and Volkswagen models Received written accolades for honesty, patience and knowledge of product from MAG customers Honors and Activities Producer and head audio engineer of The Get Down by The Maplestar Classic Planned, Organized and Managed the development of the Miami University Entrepreneurs Association Achieved top honors in Miami University Sales and Marketing Challenge Chicago, IL Student athlete at the Division 1A collegiate level Volunteer football coach and mentor at Paint Valley High School 2005-2006 Participant in 2012 Color Me Rad 5K to support the Special Olympics Volunteer at A Place Called Home (United Way) to benefit underserved youth in South Central Los Angeles

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