HISTORY OF AMUL

In 18th century British came into India, with them their culture and trends also came. They are the most consume people of tea, whether most tea produce by Asian countries. For making tea milk also necessary because it is related products. Day to day the demand of milk get increased up to a very high level, thus its result into a big business of dealing of milk, it means that was a big profit also and we know that where there Is a profit, there lies exploitation.

During

First

World

War

the

demand of milk was very high and the suppliers were exploiting the consumer. In a 1929, on Parsi named Pestanji came Anand from Bombay and he started a dairy called POLSON (well known brand for butter) from which the milk was transported to Bombay for the British. During Second World War POLSON dairy started exploiting milk producers. With this milk producers get angered on the POLSON dairy and decide to not to further provide milk to this dairy and at that time was the independence, fight was there and POLSON dairy milk to military of the British Government. But some farmers through that if they don't provide milk then they would be in great trouble. For solution of the same, they went to Mumbai to talk to the "Iron Man of India" Shri Sardar Vallabhbhai Patel and he said that if the farmers went to raise their level, they should built up a Co-operative milk society and responsibility of this task given to Shri Morarjibhai Desai.

On 4th June 1946, in Gujarat at Samarkha village they tend a meeting of the entire farmer and decided to start a cooperative milk sector, whose responsibility was given to Shri Tribhuvandas Kishibhai Patel (founder of Amul). As per Sardar Patel words the farmer made a strike for 15 days and provide not a single drop of milk to POLSON diary. For this Poison could not transport milk to Bombay. So that British commissioner came to Anand and ask for the reason and he convinces that the farmer will make its own 'Co-operative Milk Sector.' But the thinking behind this approval of British commissioner is that the farmer are not educated so they will not suffer till the longer time and they will surrender them self, so it gives lesion to other people, but the history written in different way. Shri Tribhuvandas Patel was new for this task and he was also financial problem. His brother-in-law, Shri Chhotabhai who was an industrialist helped him and with this help Kaira District Co-operative Milk sector was started. First plant establishes in 1946 with milk production capacity of 250 liters per day. These village societies would collect the milk themselves and decided the milk from such village co-operative societies and to sell them. It was also resolve that government should be asked to buy milk from the union. This market is the beginning of Kaira District cooperative Milk Producers Union Limited, Anand. It was formally registered under provide proper marketing facilities for the milk producers of the district. The union began pasteurizing milk in June 1948, for the Bombay milk scheme-Just a handful of farmer in two village co-operative societies producing about 250 liters a day.

Government closed the dairy which nearby Anand railway station for long time but the machinery are there. So the co-operative sector takes the chance z4. And asks to government to give permission for re-open the close dairy and government gives the permission. But the existence machinery very old and not work properly so the government send an engineer name Dr. Verghese Kurien (father of white Revolution) who is from Karla to repair the machinery. He joined the cooperative milk sector as the general manager as on 1st April, 1950 only because of Shri Tribhuvandas Patel. The first chairman of Amul was Shri Tribhuvandas Patel (He is known as Amulkaka) and the first General Manager was Dr. V. Kurien. The cooperative was further developed and managed by Dr. Verghese Kurien along with Mr. H.M Dalaya, the first modern dairy of the Kaira union was established at Anand. Indigenous research and technology development at the cooperative had led to the successful production of skimmed milk powder from buffalo milk for the first time on a commercial scale any ware in the world. The success of the dairy co-operative movement spread rapidly in Gujarat. Within a short span five other district union- Mehsana; banaskantha, Baroda, sabarkantha and Surat were organized. After independent the dairy sectors get helped from the government and the development was on a fast scale. With the financial help from UNICEF, assistance from the government of New Zealand under the Colombo plan, of Rs. 50 millions for factory to manufacture milk powder and butter was planned.

Dr.rajendra Prasad, the president of India laid the foundation on November 15, 1954. Shri Pandit Jawaharlal Nehru, the first prime minister of India declared it open at Amul dairy on November 20, 1955. After that development of dairy are continued over time, milk production was also very high because of this region another dairy was developed which opening ceremony was done by late Shree Morarjibhai Desai a son 31st October, 1960. In order to combine force and expand the market while saving on advertising and avoid a situation where milk cooperatives would compete against each other it was decide to set up an apex marketing body of dairy cooperative union in Gujarat. Thus, in 1973 the Gujarat Co-operative Milk marketing Federation (GCMMF) was established. The Kaira District co-operative Milk Production Union Ltd Which had established the brand name Amul in 1955 decide to hand over the brand name to GCMMF (Amul). Impressed with the development of dairy cooperative in kaira District and its success, Lal Bahadur Shastri prime minister of India during his visit to Anand in 1964, asked Dr. Kurien to replicate the Anand pattern to all over India. Thus the National Dairy Development Board (NDDB) was formed and operational flood programmed was launched for replication of the Amul model all over India. Amul had started chocolate plant at Mager in the year 1973. Amul has started cattle feed factory at Kanjari in 1980. Amul has also launched Cheese plant at Khatraj in 1996. On October 31, 1992, Dr. V. Kurien has became chairman of National Dairy Development Board (NDDB), in 1994 Kaira Union initiated "management of Change" programmed with introduction of Total Quality management system in the organization.

After that third dairy was start which is known as "Amul-3", whose opening ceremony done by Shri H. D. Devegowda, the prime minister of India as on 31st October,1996. Amul-3 is totally computerized plant with DCS (distribution Control System) and by 1996 it got accredited with ISO 9001 & HACCP. It is the first dairy co-operative in India to achieve this goal.

In 26th November, 2000 celebration of 80th Birth day of Dr. V. Kurien father of the white revolution, a dairy Museum was declared open to the public. The dairy museum will serve a live monument to inspire the people and institutions. The dairy Museum shows the history and best efforts of the Amul. Dairy plant at Kheda satellite dairy Khatraj is opened by Dr. V. Kurien on 31st October 2010 birth anniversary of Shri Vallabhbhai Patel.

Today Amul is well known brand India with higher production of milk and milk product. It had turnover of Rs. 9774 cr. In 2010-11, and India is the largest milk producing country in the world with 121.5 MT and is poised to double its milk production by the year 2020. It has the potential now to be the "Dairy of the World" in a few decades o come

OBJECTIVE OF AMUL

Produce an appropriate blend of the policy maker's farmer's board of management and the professionals: each group appreciating its routes and limitations. Bring at command of the rural milk producers the best of the technology and harness its fruit for betterment. Provide a support system to the milk producers without disturbing their agroeconomic system. Plough back the profit, by prudent use of men, material and machines, in the rural sector for the common good and betterment of the member producers. Even through, growing with time and on scale, it has remained with the smallest producer members. In that sense. Amul is an example par excellence, of an intervention for rural change. To organized welfare activities in rural and urban area both. Provide qualitative product at minimize cost to the consumer. Maintain the department's contribution at a level suitable to the organizations needs. Activity involvement in employee education. Self-management for better performance. To give benefits to farmers. To give highest possible price to the milk producers and lowest price to consumers.

VISION OF AMUL
Vision of Amul was to provided and vanish the problems of farmer (milk producer) of their livelihood. The Amu! Appraising was to run the organization with co-operative of four parties which are the farmer, the representatives, the marketers and the consumers.

MISSION OF AMUL
The main mission of Amul is to help farmers were the foundation stone of Amul. The system works only for farmers and for consumers, not for the profit. The main aim of Amul is to provide quality product to the consumer at minimum cost. The goal of Amul is to provide maximum profit in term of money to the farmers.

WELFARE ACTIVITY
Amul provides below general welfare facility to all worker and employee.

Uniform, Apron, Cap, Overcoat Parking facility Safety items Subside food in canteen Free milk

Subside farshan Free butter milk Fist in canteen Free medical check up Food Grain, Festival Advance

Amul provide below special facilities to confirm employee Children of employee are motivated by awarding best performance for S.Sc. and H.Sc. Employees are given long service award at the completion of Years of his/her service. Medical facilities for spouse and up to two children. Anandalaya Schoil fee discount. Maternity benefit. They also provide postal dispatch section for each of employees. Group life insurance: Amul dairy also taken Life insurance considering social responsibly of the organization.

CORPORATE SOCIAL RESPONSIBILITY BY AMUL

Medical facilities for the cattle of farmer:AMUL provide a medical facility for cattle of farmer at a confessional rate Rs. 35/- includes medicines, treatment charges. While AMUL bears same atRs. 100/-to150/ Cattle feeding:AMUL provides the "DAN" to the produces the " By pass proteins Dan" and purk Dan" to the cattle of farmers at reasonable cost. Artificial insemination (cattle breeding):AMUL has established "artificial insemination center" at ode village Anand. Free animal vaccination:Often animals are caught up in unknown diseases. To protect the animal from such diseases periodical vaccination program are arranged by AMUL. Farmer education programs:Generally, farmers believe in superstitions. Further, he is often not aware about the how the animal should be taken care which things should be given prime concern white milking the animal, AMUL provide guidance and education through arranging seminar on periodic basis. AMUL also provides scholarship to children of member of society.

WORKING HOURS, SHIFTS AND OVER TIME(OT) Working hours

PLANT
General work timing Lunch timing 10 A.M to 6 P.M

OFFICE
10:15 A.M to 5:45 P.M 1:30 P.M to 2:00 P.M

Shift timing
The plant workmen at Kaira Union work in three shifts which are:

1.First shift-8:30 A.M to 4:30 P.M 2.Second shift _ 4:30 P.M to 12:30 A.M 3.Third Shift-12:30 A.M to 8:30 A.M