Scribd
Upload
184 views2 pages

MBA Student Marketing Study

The objectives of the study were to analyze the impact of marketing activities of NRO, study consumer buying behavior, and study retailers. The importance of the study was to gain practical knowledge and develop decision-making abilities that help organizations run smoothly. Both primary and secondary research methods were used. Primary data was collected through consumer, retailer, and salon interviews using a structured questionnaire. Secondary data came from sources like magazines, newspapers, and the internet provided by the company.

Uploaded by

Sandeep Singh Karki
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
184 views2 pages

MBA Student Marketing Study

The objectives of the study were to analyze the impact of marketing activities of NRO, study consumer buying behavior, and study retailers. The importance of the study was to gain practical knowledge and develop decision-making abilities that help organizations run smoothly. Both primary and secondary research methods were used. Primary data was collected through consumer, retailer, and salon interviews using a structured questionnaire. Secondary data came from sources like magazines, newspapers, and the internet provided by the company.

Uploaded by

Sandeep Singh Karki
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

OBJECTIVE OF THE STUDY Following are the major objective of study:1.

To study the impact of Marketing activities of NRO . 2. To study the Consumer, Buying behavior. 3. To study the Retailer. IMPORTANCE OF THE STUDY Being student of MBA it is very essential for me to have a practical knowledge in an organisation. Only to study business administration course knowledge is not the solution of the problems, which arise in practical field. There is a certain formula for any particular problem, but the aim of this study is to develop the ability of decision making. A right decision at right time and right place itself helps an organisation to run smoothly. This study gives an idea of all marketing activities. So the way a problem is solved right decision making and knowledge of different types of making activities give much importance to the study. Only in two month training it was not possible to understand it so deeply, but an overall idea could be developed.

RESEARCH METHODOLOGY
As the purpose of the project report is to analyses the impact of the marketing activities successfully. The data was collected both with the help of primary as well as secondary sources. For primary data, I proceeded with the drafting of the questionnaire for consumers was structured as undisguised, & Personal -interview retailers and also the saloons. It was handed personally by me to the respondents to be analyzed.

The questionnaire method was useda) b) To get first and relevant and unbiased information Questionnaire provides versatility and solutions can be obtained by just asking the questions. c) d) Questioning is usually faster and cheaper. Moreover, there is more control over data gathering activities.

Secondary data was also collected personally by me, which the company has furnished for the general public. The secondary data was gathered with the help of various magazines, newspapers, journals, brochures and also through the internet. For secondary sources no field work was employed. In order to amplify the empirical findings from primary and secondary sources, a survey was conducted both of consumers, retailers and the saloons in order to gauge the market opinion. The questionnaire was of multiple choices and the pattern of questions was as simple as possible. With every question, multiple choices were given and respondents were asked to select one of them. The questionnaire technique was structured and not disguised as the questions followed one pattern and reason behind the questionnaire was stated properly. All the questions were directly related to the subject.

You might also like