The Directorate of Marketing and Inspection (DMI) The Directorate of Marketing and Inspection (DMI) is an attached Office of the
Ministry of Agriculture. It was set up in the year 1935 to implement the agricultural marketing policies and programmes of the Central Government. The Directorate is headed by the Agricultural Marketing Adviser to the Govt. of India (AMA). The Directorate has its Head Office at Faridabad (Haryana), Branch Head Office at Nagpur (Maharashtra) and 11 Regional Offices. Besides, there are 26 Sub-Offices, 16 Regional Agmark Laboratories (RALs) spread all over the country Function The activities of the Directorate cover the following areas of agricultural marketing: 1. 2. 3. 4. 5 6. 7. 8. 9. Promotion of Standardisation and Grading of agricultural and allied produce under the Agricultural Produce (Grading & Marking) Act, 1937 as amended in 1986; Market Research, Surveys and Planning; Agricultural Marketing Reforms Agricultural Marketing Information Network; Promotion of Cold Storage Construction of Rural Godowns Development of Marketing Infrastructure, Grading & Standardization Training in agricultural marketing; Marketing Extension;
1. STANDARDISATION AND GRADING OF AGRICULTURAL AND ALLIED PRODUCE (NON-PLAN) 1. 1 formulation of grade standards
The DMI has formulated Agmark standards for 181 agricultural and allied commodities. 1.2 grading of agricultural commodities Grading and certification activities can be broadly classified into 1.2.1 Grading for Internal Trade 1.2.2 Grading for Export 1.2.3 Grading at Producers level. 1.3 network of agmark laboratories Directorate of Marketing & Inspection set up Regional Agmark Laboratories (RALs) network all over the country 2. MARKETING RESEARCH, SURVEYS AND PLANNING 2.1 Market Research and Planning 2.2 Marketable Surplus and Post-Harvest Losses 2.3 Research Grants
3. AGRICULTURAL MARKETING REFORMS i) Model Act on Agricultural Marketing ii) Contract Farming 4. MARKETING RESEARCH AND INFORMATION NETWORK 4.1 Scheme viz. AGMARKNET 4.2 Price related Information 4.3 Market related information 4.4 Establishment of Computing and Networking Facilities 4.5 Development of Human Resource 4.6 Application and Database Development 4.7 Portal on Market Information 5. PROMOTION OF COLD STORAGE
For preservation of perishable produce like fruits and vegetables, cold storages and cold chain linkage 6. GRAMIN BHANDARAN YOJNA
It is a capital investment subsidy scheme for construction/renovation of rural godowns. 7. DEVELOPMENT OF AGRICULTURAL MARKETING INFRASTRUCTURE, GRADING & STANDARDISATION With a view to attract large private investment in agriculture, a new scheme has been launched This scheme is reform linked and assistance for development of infrastructure projects will be provided in those States/ Union Territories which permit setting up of agricultural markets in private and cooperative sectors and allow direct marketing and contract farming
8.
TRAINING IN AGRICULTURAL MARKETING 8.1 8.2 8.3 8.4 8.5 Diploma Course in Agricultural Marketing Market Secretaries Training Course Grading Supervisors Course Market Intelligence and News Service Course Market Extension Service Course course
9.
MARKETING EXTENSION
The Directorate undertakes extension and publicity activities to educate producers, traders and consumers. Agmark quality programmes as well as improvements in marketing practices and procedures are given vide publicity through mass media. The information is disseminated through documentaries, cinema slides, printed literatures, exhibitions, conferences, seminars and workshops.
