SUPERBRANDS 2012

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JK TYRE
To impose its stamp on the market, JK Tyre has entered the pre-cured tread rubber business. Thanks to a positive response its capacity has now been ramped up to 240 metric tonnes per month and franchisees are expected to grow from 120 to 160 in 2012/13. The company expects to augment capacity to 400 metric tonnes in the near future. Tyres are hard to dispose off. As a socially responsible and conscious company JK Tyre associated with the Footwear Design and Development Institute (FDDI) to develop innovative ways to recycle tyres and convert them into footwear and fashion accessories. This unique initiative is called Soles with Souls. JK Tyre recently launched an innovative Fix-a-Tyre programme. This is Indias first dedicated tyre related service offered by a manufacturer. It provides tyre assistance to its customers aroundthe-clock. Presently this facility is offered in the Delhi and NCR region and is soon expected to be extended to other parts of India. International Circuit. In early 2011, JK Tyre had acquired the Formula BMW Series and rechristened it as the JK Racing Asia Series which ran on Formula JK Tyre Pacific cars. JK Tyre, thus, became the first Indian company to acquire an FIA accredited series which is run on the worlds finest circuits in South East Asia and Europe. The company has invested over C100 crore (US$ 18.20 million) in the last ten years in building the necessary infrastructure and developing talent in Motorsport. Being a manufacturer of high-performance tyres, capable of running at 300 kilometres per hour, JK Tyre leveraged its association with Motorsport around the idea Tested by champions, built for you.

JK Tyre, the 19th largest tyre manufacturer in the world, producing more than 20 million tyres each year, ushered in the radial revolution in India way back in 1977. It has nine plants six in India and three in Mexico. Today, this outstanding brand is a preferred partner to some of the countrys best-known automotive companies and a leading supplier to the defence services as well as several state transport undertakings. The companys technical prowess is powered by The Hari Shankar Singhania Elastomer and Tyre Research Institute (HASETRI), the Dr. Raghupati Singhania Centre of Excellence at IIT Chennai and the Tech Centre in Faridabad.

Market
There are many parameters for measuring the growth of an economy. Amongst them is the automotive industry an important barometer of economic progress. The tyre industry is closely linked to the automotive business. With huge investments being made in both, the future outlook looks positive. Commercial vehicle radialisation, increasing car production, small commercial vehicles and the farm sector will be the long-term growth drivers in the industry. Exports also continue to register a positive trend. As a pioneer in radial technology in India, JK Tyre is driving yet another radial evolution in the truck- and bus-segment. With 4 million truck and bus radials on the road, JK Tyre is poised to capture a substantial part of future growth by expanding capacities at its existing plants and by establishing the new state-of-the-art production facility in Chennai. With a vision to be amongst the most admired companies in India, committed to excellence, JK Tyre is a leading corporate entity which believes in innovation and technology.

project in Chennai, the capacity in India and Mexico across its nine plants has crossed 20 million tyres per annum. The company has plans to enhance the production capacities of truck- bus- and passenger car-radials. The brand is already Indias largest truck and bus radial manufacturer.

Brand Values
Among the accolades that have come its way is its recognition as Indias first tyre Superbrand, a Powerbrand and Indias Most Trusted Brand by Readers Digest and, as a capping achievement, amongst the top 100 most valuable brands in India.

Product
JK Tyre believes in excellence, innovation and technology. Towards this end, it has extensively modernised and grown its manufacturing facilities and continues to retain an edge in the international market. JK Tyre is a Total Quality Management driven company and has been awarded four ISO accreditations in India. It is also the first tyre company in the world to get an ISO/TS certificate. The company has also been awarded the 2010 TPM Excellence Award by JIPM (Japan Institute of Plant Maintenance) for all its manufacturing locations. The companys off-the-road (OTR) plant in Mysore has the distinction of manufacturing Indias largest OTR tyre VEM 045 40.00-57 60 PRE 4T/L. The tyre weighs in at 3.70 tonnes and measures twelve feet in diameter.

Promotion
When driving, nothing is more prime, more important than being in complete control of the vehicle. JK Tyre took off from this belief and evolved a communications strategy revolving around this essential fact. Much of its advertising in print and electronic media dovetails into the Total Control thought and has met with enormous top-of-mind success. Its other campaign Made for India, Made for You is built on the idea of the special needs of Indian roads and Indian driving conditions. And the fact that nothing compares with the trust that comes from using JK Tyre. An area of growing interest in the country is motor sport. JK Tyre latched on to this several decades ago long before its serious popularity and invested extensively in developing an infrastructure for motor sport in India and in identifying and developing talent. Its success can be gauged from the fact that many of todays champion drivers Narain Karthikeyan, Armaan Ebrahim, Karun Chandhok, Ashwin Sundar and Aditya Patel are all products of this programme. If, today, India is on the Formula 1 circuit, much of this credit must go to JK Tyre for putting the country there. In 2010, JK Tyre joined hands with Volkswagen and brought the internationally acclaimed Polo Cup to India. The JK Tyre-VW Polo R Cup runs as part of the JK Tyre National Racing Championship. In 2011 India witnessed the highest level of racing action with the debut of the Indian Grand Prix on Indian soil. Of greater pride for JK Tyre was that JK Racing Asia Series ran a support race during this spectacular event. JK Tyre executed a seamless 360degree marketing campaign Feel the Roar with JK Racing Asia Series. The campaign consisted of a display of cars at the Delhi Airport and a digital display and a customised outdoor campaign on the DND flyway, en route to the Buddh

Achievements
JK Tyre is a company on the move. It was the first company in India to introduce radials for the entire range of four-wheelers in India. Supporting its quest for leadership is the JK Tyre Tech Centre in Faridabad which has the worlds first on-level testing machine. The strong focus on R&D and technology has led to partnerships with original equipment manufacturers (OEM) some as early as the design stage of the vehicle itself. This has enabled JK Tyre to be a preferred partner to leading automotive original equipment manufacturers such as Maruti Suzuki, Tata Motors, Ashok Leyland, Mahindra & Mahindra, Volvo Eicher, General

Motors, Volkswagen, Fiat, Nissan and TAFE. Original equipment arrangements with several other top-of-the-line names are on the anvil. JK Tyre is also a leading supplier to defence vehicles, as also state transport undertakings. It is a leg-up for JK Tyre which takes great pride in its technological prowess and, as evidence, has the best cars in India, ride on it. The most recent success has been the Mahindra XUV 500. Its 17 rims are cushioned by JK Tyres all-terrain SUV offering, the Elanzo NXT. The company has grown not only into a trusted brand in India, but has also attained momentum as a global player. Its international footprint now spans 80 countries and six continents. It is a matter of record that JK Tyre is accredited as a premium brand in the American and Australian markets and has many brand recognitions to its credit.

Recent Developments
One of the keys to JK Tyre success is its exceptional distribution network. This vast labyrinth consists of 150 stocking points and 4000 dealers. Additionally, the company has exclusive outlets branded JK Tyre Steel Wheels. These provide cutting-edge services like computerised wheel alignment and balancing and automated tyre changing and tyre care. To support the radial revolution in the commercial vehicle segment, JK Tyre has established several tyre care centres that operate around-the-clockaround-the-year. But beyond normal care is the requirement of new-age trucks. To provide them service, JK Tyre has established the Truck Wheels Centre an alignment, balancing and tyre changing facility in all major trucking hubs.

The company has been ranked highest in the TSCI index by JD Power Asia Pacific, in 2005 and 2009. These awards have further cemented JK Tyres reputation as a brand synonymous with safety, reliability and durability. It cannot then come as a surprise to learn that every four seconds a JK Tyre is sold somewhere in the world.

History
JK Tyre & Industries Limited, the flagship company of the JK Organisation, was originally incorporated as JK Industries Private

Limited on 14th February 1951. In 1974, consequent to conversion into a public entity, it was renamed JK Industries Limited. The company commenced operations in 1977 when it set up its first tyre plant in Kankroli, Rajasthan with an installed capacity of 500,000 tyres per annum. Keeping pace with the growth in the market and the demand for its products, JK Tyre established a new state-of-the-art passenger radial manufacturing facility in Banmore near Gwalior. Later in 1997, the company made a strategic move acquiring Vikrant Tyres, a Government of Karnataka undertaking. Currently the company has nine plants six in India and three in Mexico, through the acquisition of Compania Hulera Tornel S.A. De C.V. in 2008. Over the years, JK Tyre has become a leading four-wheeler tyre manufacturer in India and the 19th largest manufacturer in the world. It has a wide range of products, catering to diverse business segments in the four-wheeled automobile industry. With the commissioning of a Greenfield

Things you didnt know about

JK Tyre
JK Tyre pioneered radial technology in India in 1977 The worlds first on-level testing machine is with JK Tyre Every four seconds someone, somewhere in the world buys a JK tyre JK Tyre also owns two other brands: Tornel in Mexico and Vikrant in India The company is the manufacturer of Indias largest off-the-road tyre weighing 3.70 tonnes and measuring twelve feet in diameter JK Tyre is the first Indian company to acquire an FIA accredited series-Formula BMW. It has since been rechristened JK Racing Asia Series JK Tyre is an approved supplier to Daimler Indias Bharat Benz It is the only company to have a CRM programme for fleet owners

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