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Visit Washington: A Portfolio For Gael Tow Ey Designed by Bryan Doson o

Arranged page element proofs for targeted magazine audience of middle-aged women; aesthetics designed to be simple, stylish and instructive.

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Bryan Dosono
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0% found this document useful (0 votes)
311 views6 pages

Visit Washington: A Portfolio For Gael Tow Ey Designed by Bryan Doson o

Arranged page element proofs for targeted magazine audience of middle-aged women; aesthetics designed to be simple, stylish and instructive.

Uploaded by

Bryan Dosono
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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VISIT

WASH I

A Portfolio for Gael Tow ey Designed by Bryan Doso no

NGTON

Table of Contents
v Cover Letter v Washington Memories v Washington Famous v Washington Beauty

December 9, 2011 Dear Geal Towey, Having enrolled in Professor Terry Brooks INFO 424: Information Visualization and Aesthetics course this past fall, I have grown to love the look and feel of your graceful designs. Your involvement with Martha Stewart Living Omnimedia has shaped the sensibility of the company through aesthetics that are elegantly simple, classically stylish, and always instructive. As an aspiring professional designer, I hope to one day make such a profound impact in the media industry as you have! To better give you a sense of my design experience, I have created this portfolio that features several pages for your upcoming publication, Visit Washington Often. You may notice that my inspiration draws from visual models scanned off of Martha Stewart Living. Each portfolio entry is linked with an online page and I justify how my adaptation tells the story of each of page. I look forward to receiving any feedback you may have about my work! Respectfully, Bryan Dosono Bachelor of Science in Informatics: Human Computer Interaction The Information School , University of WashingtonSeattle http://www.bdosono.com/

Washington Memories
Aesthetic Congruency Every single photo chosen on this page evokes memories for both natives and tourists that visit Washington State. The bowl of apples and the iconography of Mount Rainier in the bottom right hand corner are highly associated with summer months, such as the featured month of June. The color scheme of these two images provides a great contrast between the` warm and cold temperatures that exist at different geographic locations in the state during the summer. The shadowed `lower on the upper left hand corner is the coast rhododendronthe of`icial state `lowerand is based off of green and pink tints, again providing another natural feel to the page. The images cleverly take up space in the evident gaps towards the end of the calendar and are thus very well integrated into the page. This page is elegantly designed to carry the reader from the beginning of the calendar ( June 1st) to the end of the calendar (June 30th). Because the lines of the calendar table are not heavy, the readers eyes can easily traverse through each cell to `ind a speci`ic date in mind. Linking Mechanism The linking structure is very congruous with the color scheme of the page. The website header itself provides a nice contrast to the white background of the calendar. Moreover, the green navigation links at the top of the page are a shade within the same color family as the greens found in the western hemlock trees (the of`icial state tree) towards the bottom of the page. Links are naturally separated with the use of white symbols. Movement Justi7ication This page effectively uses Silverlight to illustrate motion when the state `lower slides gracefully across the page. Such a movement immediately grabs the readers attention and directs the reader to the title of the site, Washington Memories. As the `lower sweeps to the right, it also becomes more translucent until it disappearsand the entire process repeats inde`initely. This pattern is analogous to how Western society reads text from left to right, catering to the magazines large following of English subscribers.

Washington Famous
Aesthetic Congruency The three round dessert images add a pleasantly comforting touch to this rendition of a page for famous Washington recipes. The colors red and orange make up a majority of the sites hues, which evoke very warm and sweet connotations. This adaptation well integrates these tepid colors into the featured apple tartsdesserts served in many Washington restaurants. Overall, the images are well integrated into the image and support an aesthetic balance between the curves of the cuisine images and the straight edges of the famous recipe. In terms of eye management, readers may `ind the silverware located in the upper left corner to catch their eye as a common starting point. The presence of the silverware, in addition to the checkered napkins, adds weight to that area of the page to grasp the readers initial attention. The reader then follows the downward trail of the three apple tart desserts before having to redirect vision to the top of the recipe. Linking Mechanism The linking structure deliberately remains exactly the same throughout the entire online portfolio. This provides consistency of familiar design to new and old readers of Visit Washington Often. The website header itself provides a nice contrast to the white backgrounds of each magazine page. An additional link to the explanation and justi`ication of each page has also been included in the navigation menu, which directs back to this document. Movement Justi7ication The red captions that accompany the desserts in this design serve as aesthetic detours from the normal deviation of the main text. For this reason, the captions have been animated to fade into/out of the foreground/background. This clever animation, created in Microsoft Expression Blend, allows the reader to take in and absorb the full picture of the delectable desserts for a second or two without any textual or graphical distractions. Although the animation repeats in`initely, the caption location remains constant in order to align directly underneath the respective desserts.

Washington Beauty
Aesthetic Congruency This page implements a three-column layout to display both textual and pictorial information. The upper right hand photo is undoubtedly the main focal point because it takes up more than a third of the page and spans two columns. The grid is also divided by a secondary picture that is adjacent to the main one. Nonetheless, the overall grid design still allows for a comprehendible reading experience for any person who comes across this page. As evidently illustrated, wine tasting is a common past time for many adventurous Washingtonians. The rich, red color scheme that is used in this adaptation evokes cozy and welcoming feelings. The main picture uses the element of perspective to draw attention to the columnar objects on the tablelike the glass of wine. Dramatic visual cues in this adaption may even make experienced wine tasters salivate! The beautiful pictures included in this aesthetic design provide great visuals to another dense page of text. Linking Mechanism For this portfolio entry in particular, the linking structure and navigation bar heading provides a perfect compliment to the color scheme of the page at hand (white against black, green against red). This results in the strongest contrast for green hyperlinks to stand out from their surrounding background. Overall, the linking mechanism is able to successfully direct readers from one page of the portfolio to another. Movement Justi7ication Because this page is already full of drama and tension, excessive use of animations will not be necessary to convey the message of wine tasting. To highlight the contents of each wine glass, an animated sparkle GIF is rotated on a stationary central axis for perpetuity. The wine glass to the right has a faster sparkle animation because it is more prominently centered. Thus the peripheral left wine glass has a slower animation speed and a larger sparkle since it is more close to the reader in terms of perspective. As a recurring theme throughout the portfolio, all animations were programmed to function in`initely to excite and guide the eyes of readers.

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