SLIDESHARE
WHAT is SlideShare
Slide is the worlds largest community for sharing presentations. Upload and share your presentations on SlideShare. SlideShare supports PowerPoint, OpenOffice & Keynotes. It also supports PDFs, Ms Office, iWorks docs. SlideShare is also known as YouTube of PowerPoint. SlideShare is the world's largest community for sharing presentations. With 60 million monthly visitors and 130 million page views, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars. SlideShare features a vibrant professional and educational community that regularly comments, favorites and downloads content. SlideShare content spreads virally through blogs and social networks such as LinkedIn, Facebook and Twitter. Individuals & organizations upload documents to SlideShare to share ideas, conduct research, connect with others, and generate leads for their businesses. Anyone can view presentations & documents on topics that interest them, download them and reuse or remix for their own work. SlideShare was recently voted amongst the World's Top 10 tools for education & e-learning. In 2009, the official website for the US President (Whitehouse.gov) signed user agreements with eight of the world's leading social media websites. SlideShare was one of them. SlideShare is regularly used by the Whitehouse and many other US govt departments.
SlideShare finds reference in hundreds of published books on internet, Web 2.0, technology (search "SlideShare" on Google books) Our CEO Rashmi Sinha was recently named amongst the worlds Top 10 Women Influencers in Web 2.0 by Fast Company. SlideShare is a next-generation business media site meaning that, unlike traditional business sites, we dont have editors creating content. Instead we have users who upload their own content, and others who favorite, tag and comment on it, to curate it. Also, SlideShare is part of the same ecosystem that is made up of companies like Twitter, Facebook, and other social networking sites. More specifically, SlideShare is focused on business content and business networking. I like to define SlideShare as a site that enables networking over business content. On LinkedIn, a user will make a connection directly and I might add you to his or her network. On SlideShare, I might find your content interesting and tag it as a favorite. Its a subtle difference, but it is a powerful way of networking. SlideShare Introduces Support for Info graphics, a Big Win for Marketers
Management
SlideShare was launched on October 4, 2006. Rashmi Sinha is the CEO of SlideShare.
She focuses on product strategy and design. Before SlideShare, she built MindCanvas, a game-like survey platform for customer research. Rashmi has
a PhD in Cognitive Neuropsychology from Brown University and conducted research on search engines and recommender systems at UC Berkeley. She was recently named amongst the World's Top 10 Women Influencers in Web 2.0 by Fast Company and is a frequent speaker at conferences such as Web 2.0 Expo and Future of Web Apps. Jonathan Boutelle-CTO & Co-founder
Jon is the CTO of SlideShare. He is responsible for building and scaling SlideShare. He was the brainchild behind SlideShare, and wrote the first version of the site. Before that, Jon worked for several years as a software engineer at Commerce One, a pioneer in the B2B ecommerce space. He began his career writing computer graphics software for scientific visualization at Advanced Visual Systems. Jon has a degree in Psychology and also studied Computer Science at Brown University. He is a frequent speaker about cloud computing and engineering culture, his blog is at www.jonathanboutelle.com. Amit Ranjan, COO & Co-Founder
Amit heads SlideShare's Delhi office. He focuses on product management, content and community. Before founding SlideShare, Amit had a career in consumer goods marketing & sales. His previous employers include PepsiCo, Asian Paints and Godrej. He holds an MBA from the Faculty of Management Studies, University Of Delhi and a Mechanical Engineering degree from REC/NIT, Jaipur. Amit is an active participant in the Indian startup circuit, speaking frequently about building and scaling startups. His blog is at www.webyantra.net.
Ross Mayfield, VP of Business Development Ross Mayfield is the Vice President of Business Development at SlideShare, developing strategic partnerships and helping organizations engage with the world's largest professional sharing community. He has been an advisor to SlideShare since its founding. He is also currently Chairman & Co-founder of Socialtext, the Enterprise Social Software pioneer, and was the founding CEO. Previously, Mayfield Co-founded and served as President of RateXchange, a publicly traded B2B commodity exchange for telecommunications. He served as VP of Marketing for a Fujitsu spinout and Marketing Director of the largest privately held telecommunications group in Eastern Europe, founded an ISP, and a web-design company. Mayfield is a former advisor to the Office of the President of Estonia and began his career in the non-profit sector. He holds a B.A. in Political Science from the University of California at Los Angeles and completed the Management Development for Entrepreneurs (MDE) program of the Anderson School of Business. Kapil Mohan, Technical Architect As SlideShare's founding employee, Kapil has been involved since inception, in building out the core technology and leading the engineering team. As SlideShare grows, he focuses on producing high performing, scalable systems and laying out developer practices and workflows. Before SlideShare, Kapil worked on MindCanvas, game-like methods based online product to do user research. Kapil holds a bachelors degree in Information Sciences from Delhi University. While in college, he co-founded Idya Research, where they built and sold web products for fun. He is also a Certified Scrum Master.
Uses of SlideShare
Find presentations on any topic Use for research or business purposes Improve your presentation skills Impress prospective employers & colleagues Find friends or make professional contacts Embed SlideShare widgets on blogs, wikis & websites Create webinars, recorded lectures, musical slideshows Add SlideShare to your LinkedIn, XING and Facebook profiles Participate, vote and win prizes in contest
Use SlideShare on mobiles devices Use the free SlideShare API to create cool mashups and custom apps! Upload presentations publicly or privately Download presentations on any topic and reuse or remix Embed on blogs, websites, company intranets Share on Twitter, Facebook, LinkedIn Zipcast: free, no download, 1 click web meetings LeadShare: generate business leads with your presentations, documents, pdfs, videos Slide cast: sync mp3 audio with slides to create a webinar Embed YouTube videos inside SlideShare presentations Use SlideShare PRO for premium features like branded channels, analytics, ad free pages etc SlideShare is the best way to get your slides out there on the web
Zipcasts
Zipcast= slides+ video+ audio+ chat In February 2011 SlideShare added a feature called Zipcasts. Zipcasts is a simple, fast and social web conferencing system. It works in any modern browser. First web conferencing product that does not require a download Drive viral traffic Easy web meetings. No software installation. In February 2011 SlideShare added a feature called Zipcasts. A Zipcast is a social web conferencing system that allows presenters to broadcast an audio/video feed while driving the presentation through the Internet. Zipcasts also allows users to communicate during the presentation via an inbuilt chat function. Zipcasts do not currently support screen sharing with the presenter, a feature available in competing paid services like WebEx and GoToMeeting. Additionally, presenters using Zipcasts are
not able to control the ow of a presentation allowing viewers to navigate back and forth through the slides themselves.
No limit to the number of meeting participants Accommodations presentations up to 300 MB Presenter controls the slides, but participants can move forward and back at their own pace. It will change the way you do web meetings. Designed for people who hate meetings. HTML5 powers Zipcasts. Share ideas with colleagues Launch your next product using Zipcast Give a remote talk at a conference. Teach anyone, anywhere Pitch a client. Walk people over your sales deck-build trust with video. Support your customers. Run a non-profit fundraiser. Share your trip photo albums with friends. DO PowerPoint Karaoke with your friends.
Channels, AdShare, LeadShare
In 2009, SlideShare launched two business services- LeadShare and AdShare In 2010, SlideShare launched Branded Channels Channels: A branded channels allows a business to reach and engage with SlideShare community in much deeper manner AdShare: Lets you get targeted views of your content LeadShare: Lets you capture customer leads through your contents For e.g.: A company could have a Branded Channel, get more targeted views of their content (using AdShare) and capture customer leads (using LeadShare) You not only get engagement with social media but also fulfill concrete business goals Products like Branded Channels, LeadShare, and AdShare are starting to get traction With Branded Channels, the basic idea is that once you have all your information on SlideShare, businesses want the look and feel of their own brand. Branded channel gives them another landing page on the web, apart from their own website. Brands seem to like that. LeadShare is based on what we observed users doing on SlideShare. Some people would upload their content and then hold back the download of the file and encourage viewers who were interested to contact them directly. Nobody ever passes around a white paper any more. Some might do it in email, but very few send the link. With SlideShare, documents get passed around and shared quite often. Finally, with AdShare, the thought is that if people want their products or services to get more promotion than they are getting organically, they will want it in a contextual manner. Lets say I have a presentation about my email marketing consulting service. I want to show up next to other email marketing services or in an email marketing content. Therefore, AdShare allows you to expose your content next to other related content and pay for it on a per-click basis.
SlideShare + LinkedIn
On May 3, 2012 SlideShare announced that it was to be acquired by LinkedIn. LinkedIn is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. As of June 2013, LinkedIn reports more than 225 million acquired users in more than 200 countries and territories. The site is available in 20 languages, including English, French, German, Italian, Portuguese, Spanish, Du tch, Swedish, Romanian, Russian, turkish, Japanese, Czech, Polish, Korean, Indonesian, Malay and Tagalog.As of 2 July 2013, Quant cast reports LinkedIn has 65.6 million monthly unique U.S. visitors and 178.4 million globally. In June 2011, LinkedIn had 33.9
million unique visitors, up 63 percent from a year earlier and surpassing MySpace. LinkedIn filed for an initial public offering in January 2011 and traded its first shares on May 19, 2011, under the NYSE symbol "LNKD". LinkedIn(Worlds largest professional network on the Internet) + SlideShare(A leading professional Sharing community) It's reported that the deal was $118.75 Million.
You can: share presentations & documents with your LinkedIn network upload portfolios, resume, conference talks, PDFs, marketing/sales presentations etc display them on your LinkedIn profile all formats supported: ppt, pps, pptx, odp, pdf, doc, docx, odt, Keynote, iWorks pages embed YouTube videos in presentations, add audio to make a webinar
SlideShare is present on both LinkedIn and Facebook. Sync both these accounts with SlideShare and you have a holy triad. Upload to any one SlideShare, Facebook or LinkedIn and it will show up instantly on all three.
If you have a SlideShare.net account, you can import your existing presentations into LinkedIn. If you dont have one, signup from LinkedIn to share your presentations worldwide and get more views/traffic.
The Way they Work:
At SlideShare, they practice agile software development, which is an iterative way of writing software. Instead of writing reams of product specs and then building that over several months, they have weekly cycles. They make a plan at the beginning of each week, execute it, see how customers react, and then make more changes. Every Monday morning, they start with a scrum meeting. It's like a rugby huddleeveryone in a circle. Each person has a few minutes to say three things: what you did last week, what you'd like to do today, and what you need from somebody else to do the work. Jon places a stuffed cow in the center of the huddle. Whoever the cow is facing goes first. Jon used to just point to people, but one day he grabbed this cow someone gave him. The scrum lasts 10 to 15 minutes, tops, and gives me a good overview of what everyone is working on. They have scrum meetings two or three times a week.
They work very closely with the Delhi office. They opened an office there because it was convenient. It was a strategic decision, too. In India, most tech companies are in the south. Delhi has lots of good technical training universitiesbut most graduates have to go south to Madras or Bangalore to get a job. Having an office in Delhi meant tapping an untapped market.
They're looking to hire about 25 people by the end of the year. I've worked with recruiters, but the best employees find us. They usually hire people who already use SlideShare. That way, we know they'll empathize with our users. To manage software development, they use a program called Pivotal Tracker that keeps us all on the same page. I always have Pivotal Tracker open on my computer. Every team has its own queue listing its assignments. You can see when someone finishes a task and the work has been approved. Both the San Francisco and Delhi offices use Pivotal Tracker. We also use Skype and webcams to communicate. When you can see each other, there's more of an emotional connection. Rashmi typically like to keep her mornings free to do product conceptualization. For example, when they decided to do a mobile version of our website, she put together a team of five people, and they did a whiteboard brainstorming session in our conference room. There's less screen real estate on a mobile device than on a computer, so they had to decide what to keep, what to lose, and how to make it a simple and gratifying experience for the user. By the session's end, they had a specour designer took photos of the whiteboard and made a mockup. Then, they e-mailed back and forth, refining it until it was ready to roll out. I don't do the nittygritty detail work, but she has strong opinions. I probably annoy the hell out of my designers.
Shes more interested in daily usage metrics, like how many people are registering, how many users are upgrading to paid accounts, and how many people are sharing presentations with others. They track a lot of numbers we each get daily e-mails with the stats relevant to us. They look for trendsif something broke, they want to catch it immediately and fix it. She's often out of the office in the afternoons, meeting with customers, advertisers, or people we're thinking about working with. She also meet with other entrepreneurs occasionally. A lot of people contact me seeking startup advice. She tries to meet them for coffee. That's her way to avoid having complete tunnel vision.
Worlds Best Presentation Contest
The first contest SlideShare ever hosted, the first Worlds Best Presentation Contest 2007 Participate, vote and win prizes in contest
Investors
The current list of SlideShare's investors includes Venrock, David Siminoff and Dev Khare
Partnerships
LinkedIn Twitter Google Hangouts FreeConference.com
Who uses SlideShare?
The WhiteHouse Pew Internet US Army and US Navy NASA United Nations UNICEF UNDP UNEP (Ozonaction) World Economic Forum State of Utah Univ of Texas Univ of Illinois Bill & Melinda Gates Foundation International Atomic Energy Agency (IAEA) Dell Daimler PARC Kleiner Perkins Caufield & Byers Pfizer Ogilvy JWT Edelman Burson Marsteller Frost & Sullivan CapGemini
Booz Allen Hamilton Gartner Hewlett Packard IBM O'Reilly Media McGraw-Hill ReadWriteWeb Blackberry (RIM) Royal Dutch Shell and millions of others
References
1. 2. 3. 4. 5. http://en.wikipedia.org/wiki/LinkedIn http://www.inc.com/magazine/20110401/the-way-i-work-rashmi-sinha-of-slideshare.html http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4515 http://blog.hubspot.com/slideshare-introduces-infographics-content-nj http://help.slideshare.com/entries/20013213-What-is-LeadShare-How-can-I-collectleads-with-my-presentations-documents-videos-How-can-I-manage-th 6. http://www.slideshare.net/SlideShareHelp/slideshare-pro-features-guide-11723220 7. http://www.slideshare.net/AmitRanjan/quick-tour 8. http://www.slideshare.net/about/foundingteam 9. http://www.slideshare.net/about 10. http://www.slideshare.net/features?cmp_src=meetings&cmp_src_from=zipcast 11. https://twitter.com/jboutelle 12. https://en.wikipedia.org/wiki/SlideShare 13. http://www.slideshare.net/rashmi/introducing-zipcast 14. http://www.linkedin.com/opensocialInstallation/preview?_ch_panel_id=1&_applicationI d=1200 15. http://www.presentationzen.com/presentationzen/2008/06/slideshares-worlds-bestpresentation-contest.html 16. http://sixminutes.dlugan.com/worlds-best-presentation-contest/ 17. http://www.slideshare.net/AmitRanjan/slideshare-worlds-best-presentation-contest-2009 18. http://www.techi.com/2012/05/linkedin-buying-slideshare-for-119-million/ 19. http://link-creators.blogspot.in/ 20. http://lh4.ggpht.com/xik_u54PM7JSLqh5IssV9AXW1y8hcnFc0e6jIVTi2CaS7R7noTZsu ghd4pE1KYnF7OlJTa8=s85 21. http://blog.indezine.com/2012/07/linkedins-slideshare-acquisition.html 22. http://www.teamlab.com/blog/2010/08/10-top-business-women-in-enterprise-2-0/
