NATIONAL EDUCATIONAL AND TRAINING PROGRAMME (NETP) ON STANDARDS & LABELING (Refrigerators and Air conditioners)

March, 2009

Bureau of Energy Efficiency (BEE) Ministry of Power Government of India

Supported By

National Educational and Training Programme (NETP) on Standards and Labeling (Refrigerators and Air conditioners)
Introduction
The Standards and Labeling programme is one of the major thrust area of BEE. The National Energy Efficiency labeling programme was launched on 18th May 2006 by Ministry of Power, Govt. of India, start with Frost free Refrigerators, Tubular Fluorescent Lamps. At present the voluntary labeling programme has been introduced for Air conditioners, Direct cool refrigerators, Distribution Transformers, Motors, Agricultural pump sets, Geysers, Colour Television, LPG stoves and Ceiling fan. The star rating labels are informative labels fixed on manufactured products which describe the products energy performance (usually in the form of energy use, efficiency or energy cost) and rate the product on a comparative scale, thereby providing consumers with necessary information to enable making informed purchase. Mass media campaign through electronics and print media was created for energy conservation awareness for energy end users to purchase energy efficient BEE star labeled equipments/appliances, also it is aimed to educate the point of sales persons who is playing vital role to sale equipments/appliances. Objective of the programme To increase the awareness level about BEE star labeled products amongst channel partners the National Educational and Training programme (NETP) was initiated for Point of Sales Persons of Channel Partners who is dealing with consumers on a day to day basis for selling home appliances. The programme was designed for conducting a half day workshop for the sales executives at different cities of the country. The objective of the workshop is to educate the sales executives about the BEE star rating label and the information that they must communicate to the customers/purchasers by providing necessary information to select energy efficient BEE star labeled equipments/appliances. Emerson Climate Technologies (Emerson) and International Copper Promotion Council India (ICPCI) were associated to facilitate implementation of this programme. 37 programmes covering the entire country have been conducted and more than 2179 retailers trained.

No. of participants attended the programme (City wise)

Sl. No. 1 3 5 7* 9 11 * 13 15 * 17 19 21 23 25 27 29 31 33 35 37 Date 16-Jul-08 22-Jul-08 25-Jul-08 16-Jul-08 1-Aug-08 19-Aug-08 19-Sep-08 3-Dec-08 5-Dec-08 7-Jan-09 9-Jan-09 20-Jan-09 22-Jan-09 3-Feb-09 5-Feb-09 12-Feb-09 18-Feb-09 17-Mar-09 20-Mar-09 Name of the City Chennai Delhi Mumbai Voltas, Chennai Kolkata Reliance Digital Retail Ltd. Chandigarh Carrier Aircon Ltd, Gurgaon Coimbatore Bhopal Nagpur Lucknow Noida Kozhikode Trivandrum Vizag Ahmedabad Patna Ludhiana No. of participants 07 33 61 40 40 30 38 40 90 45 70 90 75 60 76 115 72 65 125 2179 Sl. No. 2 4 6 8* 10 12 14 16 18 20 22 24 26 28 30 32 34 36 Date 17-Jul-08 23-Jul-08 26-Jul-08 17-Jul-08 2-Aug-08 16-Sep-08 22-Sep-08 4-Dec-08 6-Jan-09 8-Jan-09 10-Jan-09 21-Jan-09 23-Jan-09 4-Feb-09 11-Feb-09 13-Feb-09 19-Feb-09 19-Mar-09 Name of the City Bangaluru Jaipur Vadodara Voltas, Bangaluru Guwahati Pune Hyderabad Madurai Indore Gwalior Raipur Kanpur Agra Cochin Vijayawada Bhubaneshwar Surat Gurgaon No. of Participants 14 32 36 27 27 22 32 95 70 35 80 83 80 77 85 102 65 45

Total Participants * Special programme arranged based on the request

Content of the programme The programme covers the following presentation/lecture on Standards and labeling programme. The workshop descriptions are as follows. 1. 2. 3. 4. BEEs initiatives on implementation of EC Act 2001 and Standards and Labeling Programme Labels for Refrigerators and Air-Conditioners Genesis, explanation and Usage Concept of Life Cycle Cost Vs First Cost, Cost benefit and Energy savings calculator for labeled ACs Questions & Answers Certification of participation was given to all participants.

The information presented during the programme is as follows. 1. BEEs initiatives and implementation of EC Act 2001, and Standards and Labeling Programme. Indias per capita energy consumption compare with developed countries/world average and target to reach at least 1000 kWh from 612 kWh by the year 2012. Indias total power generation capacity as on date, and briefed about power generation, transmission and distribution and energy losses, % of power and energy shortages during 2002 -2008, % of petroleum product imports. Example for using energy efficient appliance (CFL) for power saving and CO2 reduction and identification of energy efficient equipments/appliances based on the BEE Star labeling. Sector wise energy consumption and potential for energy saving. How to manage the power shortage and reduce the gap between the demand and supply. Energy conservation Act 2001 and BEEs initiatives on energy conservation and implementation of different schemes. Briefed about ECBC, EA/EM exams, designated consumers, DSM projects, EC day function, EC award, Childrens painting and Star rating for office buildings, etc. a. Standards and Labeling Why Standards and Labeling, benefit of the S&L programme, Status of S&L programme world wide and Energy efficiency label (comparative and Endorsement label) used in different countries, and status of S&L programme in India. Act empowers Bureau and Central Govt. for implementing S&L programme, and description about Standards and Label, selection of equipments/appliances for labeling. Equipments/appliances introduced for labeling as on date by BEE, Label information mentioned on the label, and comparison of different star rating label, energy consumption pattern, and efficiency level. Brand wise no. of models approved till December 2008 for refrigerators, Air conditioners and TFL. Impact assessment of Energy saving and CO2 reduction achieved by three products during the year 2007-08 presented for information. Standards and Labeling awareness campaign through electronic and print media. Initiative on National Educational/awareness programme on Standards and labeling to educate sales executives, programme conducted in

different cities in the country and special programme arranged for manufacturers. Check and challenge testing of BEE star labeled equipments/appliances, label verification in the distribution and retails storeroom and NABL test laboratories. Power point presentations are enclosed in Annexure - I 2. Labels for Refrigerators and Air-Conditioners Genesis, explanation and Usage Technical Parameters considered for Star rating, testing procedures, test standards. Calculation of annual energy consumption, Difference between Gross, storage volume and information displayed on the label. Star rating band and declaration of star rating level, up gradation of star rating band in the future. Comparison of different brands with similar gross volume having different storage volume, energy consumption and star rating. Calculation for energy saving and electricity cost per year based on the star rating and annual energy consumption. Initial investment for purchasing different star labeled refrigerators, energy saving and money saving with life cycle cost, pay back period and benefit for the customer. Power point presentations are enclosed in Annexure - II 3. Concept of Life Cycle Cost Vs First Cost, Cost benefit and Energy savings calculator for labeled ACs Technical Parameters considered for Star rating, testing procedures, test standards. Type of air conditioners considered for BEE star rating. Basic terms for Air conditioners and measurement units used for cooling capacity like TR, Btu/h, kCal/h and Watts, Electrical input power (Watts). Power consuming components in the air conditioners, energy (unit) calculation based on the input power and running hrs. Star rating calculation for Air conditioners based on the cooling capacity and input power and Energy Efficiency Ratio (EER). EER improvement optimizing cooling capacity, input power and incremental cost comparing international and Indian market. Technology and components used for improving energy efficiency. Comparison between BIS and BEE rating on cooling capacity and input power in the name plate and BEE label.

 Calculation for energy saving and electricity cost per year based on the star rating and annual energy consumption. Initial investment for purchasing different star labeled Air conditioners, energy saving and money saving with life cycle cost, pay back period and benefit for the customer. Benefit for OEMs, channel partners, end users and our country by selling and purchasing BEE star labeled air conditioners. Role of channel partners How to use promoter card to explain to the customer to select energy efficient BEE star labeled air conditioners. Estimating energy and cost saving compare with no star and star labeled air conditioners using promoter card. Using energy saving calculator for air conditioners (www.saveenergy.co.in) for selecting star labeled air conditioners, required size (cooling capacity) for buildings. Power point presentations are enclosed in Annexure - III Registration and Promotional materials Attendance sheet was put at the Registration Counter in the form of a Visitors Book capturing all the details of participants as they enter. They were given folders containing pad, pen, piggy leaflet, promoter card, Point of Purchase (PoP) posters, hand outs of presentation for notes & other related material.

Tools For Channel Partners

Shop Poster Customer Looks At & Enquire

Promoter Card Salesman Pulls Out Promoter Card From Pocket & Explains

Piggy Leaflet Give A Copy To Potential Customer To Help In Decision Making

The workshop was very interactive and enthusiastic participation by the sales staff and management staff of channel partners / all major manufacturers.

Lectures and demonstration of Savings calculator / website based tools were presented, and it was followed by Q&A session. The photographs shows the programmes conducted at various cities and other city photographs are enclosed in the Annexure - IV.
Madurai

Coimbatore

Indore

Lucknow

Kanpur

Vijayawada

Raipur

All the participants were given participant information form and feedback form to provide their contact details and feed back about the programme. This feedback forms covers all aspects of venue, training facilities, food, all sessions deliveries, and quality of hand out, facilitation at programme & their learning level. At the end of the programme the participants were given certificate of participation. Also promotional materials in the form of paper weight, car shade and car screen with BEE label along with Eco friendly bag provided by Copper were given to all participants.

Post Event The Bangaluru event was attended by one of the local news paper reporter. In Delhi press reporter came only when the program was over and briefed about the standards and labeling programme and workshop. Two journalists attended at Jaipur. A news article also appeared in local magazine at Guwahati. Voice, a consumer organization based in Delhi distributed lot of mailing letters containing information on Star rating and Labeling under the BEE logos. In Bangalore the SDA distributed piggy leaflet in Kannada Version. In Vadodara SDAs representative reported about developments of vernacular posters for consumer education on labels but sample was not available for appraisal.

Special In-house Programme at Chennai & Bangaluru for Voltas Co. Ltd. Two in house programs covering Air-conditioner Labels in detail were conducted by Emerson and Copper as requested by Voltas that for their sales executives & canvassers. At Chennai program 40 participants joined the session whereas in Bangaluru 27 participants came forward. On attending the participants were of unanimous opinion that the program have been very useful & given them much deeper insight about star labeling program and how to explain the concept to customers, which they did not know earlier. Respective business managers also expressed hope that the program will improve their sales persons interaction with consumers while answering to the queries on labels. They further requested to organize similar program at other locations as well. Few of the photographs taken during the programme are pictured below.

The similar programme was conducted through a video conference for Reliance Digital Retail Limited at New Delhi and Mumbai, Hyderabad and Jam Nagar, also a programme was conducted at Carrier Aircon Ltd, Gurgaon. Overall Effectiveness of the programme When the program took first start at Chennai on 16 July 2008, only 07 participants were attended the programme. Through print media advertisement was given in all national leading news paper regarding the programme and regular E-mail communication was sent by the officer in-charge to all concerned manufacturers to depute sales executives to attend the programme, addition to that M/s. Quest Consulting & Training was appointed as a recruiter for supporting this programme, and they did the marvelous task of recruitment at all places. The last program at Ludhiana ended with a good number of participants 125. One can think of that how this programme started by 07 participants reached to 125 participants.

Effectiveness of Theory Sessions In most training programmes, the delivery of theory sessions by the trainers was rated good. Computer-based power point presentation slides were used at all training programmes. These obviously enhanced the quality of presentations. Language for teaching was not a barrier in almost any of the programmes. The question & answer sessions were considered adequate in all 37 programmes. The classroom facilities were acceptable despite the fact that most of the programmes were outreach programmes. The quality of video on An Inconvenient Truth and BEE TV Spots the audio-visual facility were generally considered good in all programmes. The assessment of theory sessions is based on the following selected indicators: Observed competence of trainers in conducting theory sessions Quality of LCD video projector and version of training material used Language for teaching Question & answer sessions and interactivity Adequacy of classroom facilities Impression of comprehension by participants

Each of these abovementioned parameters have been met by all in conducting the workshop. Punctuality and Drop-outs after Commencement More or less all the 37 programmes started well in time and ended well in time. No drop out was there after the start of the programme. At few places the programme started late by one hour due to late arrival of participants. Language for Teaching Language for teaching was not a barrier in almost any of the programmes at all places, English slides were used but interaction went on in local language with help of participants. Question & Answer Session and Interactivity The question & answer sessions were generally considered adequate and answered all technical and non technical questions.

Impression of Comprehension by Participants With the implementation of a more structured procedure, it was possible to measure the impression regarding comprehension by the participants in a more systematic manner for these programmes. In all of these 37 programmes, the impression was Excellent/Very Good/Good. Number of Trainers The number of trainers is a common factor contributing to the effectiveness of theory session. The following were the trainers associated for conducting the programme. 1. BEEs initiatives on implementation of EC Act 2001 and Standards and Labeling Programme by Shri. G. Pandian, Energy Economist, Bureau of Energy Efficiency 2. Labels for Refrigerators and Air-Conditioners Genesis, explanation and Usage Shri. V. Subramaniam or Shri. Anshu Kumar, Official Trainer of Copper/Emerson. 3. Concept of Life Cycle Cost Vs First Cost, Cost benefit and Energy savings calculator for labeled ACs - Shri. K. Raghavan, Emerson or Shri. Manas Kundu, ICPCI or Shri.V.Subramaniam or Shri. Anshu Kumar Official Trainer of Emerson/Copper Filling up of Forms All the trainee Information sheets were filled perfectly at the time of the end of the session. All the information sheets are with telephone numbers & are attached in separate file. Feedback sheets All the participants have filled the feedback sheet, so that further improvement can be done for conducting these programmes. Out of the total number of 2179 trained sales persons & owners the following is the outcome of the Evaluation of the programme.
Over all Evaluation of the P rogramme
60% 50%

50% 38%

% of Grading

40% 30% 20% 10% 0% Excellent Very Good Good Ok NA/Poor

11% 1% 0%

Grading

The over all programme was well appreciated by all participants and expressed their feelings to extend their support for promoting energy efficient equipments/appliances particularly BEE Star labeled products. City wise programme evaluation is as follows.
Total No. of Participants 7 14 33 32 61 36 40 27 40 27 30 22 38 32 40 95 90 70 45 35 70 80 90 83 75 80 60 77 76 85 115 102 72 65 65 45 125 2179

Sl.N Name of the City o. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 Channai Bangalore New Delhi Jaipur Mumbai Vadodara Voltas, chennai Voltas, chennai Kolkata Guwahati Reliance Digital Pune Chandigarh Hyderabad Carrier Aircon Ltd, Madurai Coimbatore Indore Bhopal Gwalior Nagpur Raipur Lucknow Kanpur Noida Agra Kozhikode Cochin Trivandrum Vijayawada Vizag Bhubaneshwar Ahmedabad Surat Patna Gurgaon Ludhiana Total

Number of Overall Evaluation of the Programme Feedback Forms Very Good Ok NA/Poor Received Excellent Good 7 14 33 32 61 35 0 0 40 27 0 21 35 28 26 42 65 70 45 28 48 80 83 72 63 72 60 75 70 76 111 96 59 61 65 45 117 1862 3 7 15 20 23 16 0 0 9 13 0 15 19 10 12 20 38 39 25 12 25 40 31 31 42 29 28 26 35 36 55 63 30 32 35 28 71 934 3 5 14 10 27 11 0 0 25 13 0 6 13 9 12 14 14 20 12 15 16 34 35 32 16 36 20 40 29 25 44 23 27 23 23 16 39 701 1 2 4 2 9 4 0 0 5 1 0 0 3 9 2 7 8 10 7 1 7 6 16 9 5 7 6 9 6 15 12 10 2 6 7 1 4 203 0 0 0 0 1 1 0 0 1 0 0 0 0 0 0 1 5 1 1 0 0 0 1 0 0 0 6 0 0 0 0 0 0 0 0 0 3 21 0 0 0 0 0 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3

Excellent

Very Good

Good

Ok

NA/Poor

50%

38%

11%

1%

0%